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Rob Laporte

Microsoft adCenter Fall Upgrade - 0 views

searchengineland.com/dcenter-fall-upgrade-15278.php

ppc

shared by Rob Laporte on 29 Oct 08 - Cached
  • Oct 28, 2008 at 9:11am Eastern by Barry Schwartz    Microsoft adCenter Fall Upgrade The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits User Management: if previously you were only able to have one user, now you can create multiple account users Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads Here is a breakdown of all the blog posts I found pertaining to this fall upgrade: adCenter Fall Upgrade: New Features, adCenter Blog for Advertisers Blog adCenter API Production Fall Upgrade Now Live, adCenter API Blog for Developers adCenter Fall Upgrade: Campaign Management Updates, adCenter Blog for Advertisers adCenter Fall Upgrade: Content Ads Updates (U.S. only), adCenter Blog for Advertisers adCenter Fall Upgrade: Editorial Updates, adCenter Blog for Advertisers adCenter Fall Upgrade: User Management Updates, adCenter Blog for Advertisers adCenter Analytics Beta Refresh - Check Out The New Features, adCenter Analytics Blog adCenter API Production Upgrade Now Live, adCenter API Blog for Developers
Rob Laporte

Image Alt Text Vs. Image Title : What's the Difference? - 1 views

www.searchenginejournal.com/...6930

seo site code & design

shared by Rob Laporte on 21 May 08 - Cached
  • Image Alt Text Vs. Image Title : What’s the Difference? May 19th, 2008 by Ann Smarty | 5 Comments search_engine399:http://www.searchenginejournal.com/image-alt-text-vs-image-title-whats-the-difference/6930/Buzz up! submit_url = "http://www.searchenginejournal.com/image-alt-text-vs-image-title-whats-the-difference/6930/"; Most webmasters don’t see any difference between image alt text and title mostly keeping them the same. A great discussion over at Google Webmaster Groups provides an exhaustive information on the differences between an image Alt attribute and an image title and standard recommendations of how to use them. Alt text is meant to be an alternative information source for those people who have chosen to disable images in their browsers and those user agents that are simply unable to “see” the images. It should describe what the image is about and get those visitors interested to see it. Without an alt text an image will be displayed as an empty icon: In Internet Explorer Alt text also pops up when you hover over an image. Last year Google officially confirmed that it mainly focuses on an alt text when trying to understand what an image is about. Image title (and the element name speaks for itself) should provide additional information and follow the rules of the regular title: it should be relevant, short, catchy and concise (a title “offers advisory information about the element for which it is set“). In FireFox and Opera it pops up when you hover over an image: So based on the above, we can discuss how to properly handle them: the both tags are primarily meant for visitors (though alt text seems more important for crawlers) - so provide explicit information on an image to encourage them to view it or get them interested. include your main keywords in both of them but keep them different. Keyword stuffing in Alt text and Title is still keyword stuffing, so keep them relevant and meaningful. Another good point to take into consideration: According to Aaron Wall, alt text is crucially important when used for a sitewide header banner.
jack_fox

How Often Does Google Change URLs Inside Featured Snippets? [Study] - 0 views

www.rankranger.com/...featured-snippet-url-stability

seo

shared by jack_fox on 28 Jan 19 - No Cached
  • so Google tends to move back and forth between two URLs within any given Featured Snippet, so what? Well, for starters it means that getting your URL into a preexisting Featured Snippet is perhaps a bit harder than we may have thought. If you're not one of the two sites that Google is toggling between, you may want to place your Featured Snippet hopes into other keywords. 
  • if your URL exists within a query that is purely informational, i.e., does not relate to product or service procurement (we'll get to those in a moment), Google is less apt to remove your URL from showing. Conversely, getting Google to pick up your URL for such Featured Snippets is a bit more difficult for these types of keywords. 
  • URLs within Featured Snippets produced by product-oriented best keywords are far more volatile than the dataset overall, across the board.
  • ...2 more annotations...
  • Overall, moving into a preexisting Featured Snippet is harder than we may have thought. Google, on average, oscillates between just two URL options. 
  • Featured Snippets are made for informational queries. When information meets product/service, URL behavior within the Featured Snippet appears to change. Google moves URLs in and out of the Featured Snippet significantly more often than for the informational queries I looked at. E-commerce sites looking to score Featured Snippets may want to consider the value of a "snippet win," factor that into their overall strategy, and track such URLs very carefully. 
jack_fox

What Happened When I Removed My Google My Business Listing - Bill Hartzer - 0 views

www.billhartzer.com/...ved-google-my-business-listing

seo local & mobile marketing

shared by jack_fox on 07 Aug 19 - No Cached
  • website has seen no ill effects by doing it. In fact, I’m seeing a lift in traffic to the site, as well as better search engine rankings overall
  • If Google knows and understand my business location (the location of my business), then there’s a chance that I would (or my site would) only show up for keywords when users near me searched for a keyword.
  • Ticketstub.com removed their GMB listing and traffic eventually came back because they no longer was seen as a “local business”.
  • ...2 more annotations...
  • I’ve actually checked the Google Knowledge Graph data (you can query the KG via the API) and while a GMB listing will give the business a /g/ ID, it isn’t a part of the Knowledge Graph. So there is no entity so to speak–there are other, better ways to get a Knowledge Graph entry for your business, so in my opinion a GMB listing doesn’t give that business any increased “authority” so to speak.
  • If the site had traffic from searches, at any time, ranking for “cityname keyword” then there would have been the possibility that the site would lose traffic
jack_fox

Is Your Google My Business Listing Getting Filtered? - Sterling Sky Inc - 0 views

www.sterlingsky.ca/google-local-filter

seo local & mobile marketing

shared by jack_fox on 06 May 20 - No Cached
  • If you have multiple locations for the same business, Google will often show the one with the highest relevance and filter others.
  • In some cases, the filter causes listings to be completely removed from the Local Finder results unless you zoom in
  • if your listing is too similar (based on criteria above) to a listing that outranks you, it will cause your listing to rank much lower because Google is trying to “diversify” the search results. 
  • ...1 more annotation...
  • The listing that has the most ranking authority for that particular keyword is the one that will rank.  For example, one attorney ranks for “personal injury attorney palmdale” but a different attorney ranks for “auto accident attorney palmdale” (both are using the same address). Because a listing is filtered for one keyword does not mean that it will be filtered for other keywords.
  • jack_fox on 06 May 20
     
    "If you have multiple locations for the same business, Google will often show the one with the highest relevance and filter others."
Rob Laporte

How (and Why) to Structure Content with HTML Heading Tags - 0 views

www.digitaleagles.com.au/...content-with-html-heading-tags

seo site code & design

shared by Rob Laporte on 27 Oct 19 - No Cached
  • To identify which URL deserves a featured snippet treatment, Google’s featured snippet algorithm uses content structure almost exclusively.
  • SEO Tips for H2 Headings An H2 tag should always be included in content. Include the primary keyword for the content in the tag. Don’t put too many keywords in the tag (One keyword per a heading is enough). Make sure that users can read the H2 tag easily. Try to use no more than 70 characters in the heading: Keep them concise Make sure the headings catch an eye and grab attention When taken out of context, your H2 headings should give some understanding of the content. You want them to act as clear concise takeaways.
  • You should also understand that the page title (<title>) is different from the <h1> tag, although they should be similar (and even identical).
  • ...1 more annotation...
  • General SEO Tips for Hx Headings Use short and concise H2 through H6 tags. Don’t use other formatting within H tags, e.g. avoid using bold or italics. More importantly, don’t use links inside heading tags.
jack_fox

Republishing Content: How to Update Old Blog Posts for SEO - 0 views

ahrefs.com/...republishing-content

seo

shared by jack_fox on 13 Aug 20 - No Cached
  • republishing any old post isn’t going to work. You need to find those that are underperforming because of content issues.
  • It’s sometimes because those that outrank you have more high-quality backlinks and ‘link authority.’To check if that’s the case, search for your keyword in Keywords Explorer, scroll to the SERP overview, then look at the Domain Ratings (DR) and URL Ratings (UR) of the sites and pages that outrank you.
  • If product, category, or landing pages are outranking you, then maybe searchers aren’t looking for blog posts.
jack_fox

SEO Clients Report 2021: What Do Clients Want from SEO? - 0 views

www.searchenginejournal.com/...419591

seo

shared by jack_fox on 27 Sep 21 - No Cached
  • Content marketing is the most sought-after SEO service for 31.3% of SEO pros, followed by keyword strategy (30.8%) and web design (25.5%)
  • By tracking what SEO clients are asking their agencies for, we can begin to see where there is a demand for services and potential gaps to fulfill.
  • 1Content strategy
  • ...2 more annotations...
  • Even the biggest retail brands have this challenge because Local can be a royal PITA
  • They often ignore the locations and are missing out on a huge amount of potential local search revenue
  • jack_fox on 27 Sep 21
     
    "Content marketing is the most sought-after SEO service for 31.3% of SEO pros, followed by keyword strategy (30.8%) and web design (25.5%)"
jack_fox

How to plan SEO content that actually ranks - 0 views

searchengineland.com/ent-that-actually-ranks-351054

seo

shared by jack_fox on 12 Nov 21 - No Cached
  • The more deeply you understand your personas and the more detailed your insights, the more comprehensive and accurate your list of seed keywords will be.” All of your target keywords in the research process stem from these personas.
  • basic persona questions you need to answer include what their industry is, how big their department within their company is and what tools they need to do their jobs.
  • You can also group keywords by theme (as opposed to persona) and sum up how much search volume you’re targeting for each theme.
Rob Laporte

Forget Rankings: Here Are 6 SEO Metrics That Matter - Search Engine Watch (#SEW) - 0 views

searchenginewatch.com/...-Are-6-SEO-Metrics-That-Matter

roi planning

shared by Rob Laporte on 14 Dec 12 - No Cached
  • Rob Laporte on 14 Dec 12
     
    "6. Regular Expressions Match I like to view regular expressions match as an extension of exact match because it allows you to bring under one umbrella similar goals. Using our example from above, inside Google Analytics identify your regular expression match by typing in "^/purchase-chickens". In essence, you're telling Google Analytics to hunt down metrics on any page within that family of URLs: /purchase-chickens.html, /purchase-chickens/blog and so on. What you won't see are URLs with those keywords, but flopped: blog/purchase-chicken or subscribe/purchase-chicken (you can find that data, however, by using the $ symbol instead of the ^ symbol)."
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