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MOST RECOMMENDED FACTORS TO FOCUS ON 79 → 1 34.44 → 37.61 ▲ Physical Address in City of Search (PLACE PAGE) ↑1 Manually Owner-verified Place Page (PLACE PAGE) ↓1 Proper Category Associations (PLACE PAGE) -- Volume of Traditional Structured Citations (IYPs, Data Aggregators) (OFF-PLACE/OFF-SITE) -- Crawlable Address Matching Place Page Address (WEBSITE) ↑25 PageRank / Authority of Website Homepage / Highest Ranked Page (WEBSITE) ↑34 Quality of Inbound Links to Website (OFF-PLACE/OFF-SITE) ↑9 Crawlable Phone Number Matching Place Page Phone Number (WEBSITE) n/a Local Area Code on Place Page (PLACE PAGE) ↑18 City, State in Places Landing Page Title

The duplicate content penalty doesn’t exist.

It isn’t helpful to focus on individual ranking signals because search engine algorithms are too sophisticated for this to be a useful way of conceptualizing algorithms.

Google’s algorithms have gotten better at understanding these types of low-quality backlinks and knowing when they should be ignored. As a result, the need for SEO pros to maintain and update a disavow file has diminished significantly

Includes a search bar for navigating your website

Link to your popular posts or homepage

This works because humans are curious beings. By explaining the why and proposing a solution, you motivate the user to take corrective action. 

We only redirect them when they get traffic or have backlinks pointing to them. If you change a URL or delete a page and nobody links to it or it gets absolutely no traffic (check with Google Analytics), it’s perfectly fine for it to return a 404.  

By adding structured data markup to your site, you can enable more of your site’s functional and visual elements to appear directly in results and in Knowledge Graph cards.

Contact markup on your official website will not overwrite data provided via Google My Business.

add schema.org Organization markup to your official website that identifies the location of your preferred logo.

Web Light pages are faster and lighter than AMP pages

Web Light pages retain most of the relevant content contained on a page, and also offers users a link to view the original page.

Web Light is a faster and lighter web page technology that is shown to people searching on slow mobile connections.

Site Speed’s Impact on SEO Site speed is a ranking factor and an even larger ranking factor for mobile pages. Google is rolling out a Mobile First index moving forward, which will officially take effect in July 2018, meaning now is the time to optimize for mobile site speed so you’re not on the losing team when it officially rolls out. With that being said, we have already seen the direct impact that site speed has on our clients’ websites’ SEO rankings and organic traffic. The reason why site speed is a ranking factor is that it is, first and foremost, a sign of quality user experience. A fast site speed will result in a better user experience, while a slow site speed will result in a poor user experience. A user is typically staying on a site longer if the site speed is faster and they also convert better and bounce less. For those reasons, Google has made it a ranking factor. Related: Improve Website Speed with these 5 Quick Tips We view three to four seconds or less as a good page load time. This varies slightly based on the type of site and industry but typically if your web pages load in under three to four seconds, you’re doing well. Once you exceed that load time, we start to see less optimal rankings as well as a poorer user experience. Conversely, if we brought this page speed down to sub-three to four seconds we would likely see better rankings. We have seen the effects of this first-hand with a client. We implemented site speed optimizations on a client’s website and the client’s developer accidentally removed the work we had done. The website with the site speed optimizations went from a four-second load time to a 12-second load time after the optimizations were removed, which caused rankings to plummet. We went back in and updated the site with the proper site speed optimizations again and got the website back to a four-second load time and rankings went back up. This illustrated in real-time that site speed has a direct link to SEO and keyword rankings. This is rare, as almost nothing happens in real-time for SEO, it’s a slow and steady wins the race scenario, but we saw the ranking impact in just a few days when site speed optimizations were stripped and then re-implemented. It was a great experiment because we already knew site speed made an impact on SEO, but this really showed the emphasis Google is placing on it for mobile and desktop from a search perspective. The benefits of site speed on user experience impact other digital channels as well, like paid search.

Be sure to specify your logo, social profile links and corporate contact information.

More specific items inherit the properties of their parent.

Actually, a LocalBusiness is a more specific type of Place and a more specific type of Organization, so it inherits properties from both parent types.)

In general, the more content you mark up, the better. However, as a general rule, you should mark up only the content that is visible to people who visit the web page and not content in hidden div's or other hidden page elements.

Still use the disavow file carefully and when it's appropriate

Fraggles are a combination of ‘Fragments’ and ‘Handles’ that rank in Google search results. When clicked, Fraggles scroll directly to a specific section of an article, forum or webpage. What is important about this, when it happens, is that multiple answer fragments on a page are being indexed and ranked separately in Google, as part of a larger result – usually in a carousel of potential answers,

So far, they are almost always in the format of a quick fact or an answer to a question.

Now, Google appears to be indexing multiple pieces of content on a page separately, caching the most important information as a Fraggle, so that it can be shown in a carousel of other Fraggles, or ultimately, possibly so that it can be promoted quickly to an Answer in position-zero.