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t’s possible to estimate how much traffic you’ll lose or gain from Google SGE. We propose an open SGE Impact Model, which anyone can implement using an Excel spreadsheet.

In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%. Our study focused on websites in the technology industry, with traffic mainly from informational keywords. There is large variance inside our sample, with some websites gaining as much as 219% in traffic while others are losing as much as 95%. See the results of the study.

t’s possible to optimize pages to appear in SGE snapshot carousels

Released on Sept. 12, it took two full weeks to roll out. And it came three days after the helpful content update finished rolling out on Sept. 9. Rollout complete. According to Google’s search ranking update page, “The rollout was complete as of September 26, 2022.” The page seems to have been updated about an hour ago. September 2022 Core Update impact. Based on data from tracking tools, the September 2022 core update hit fast, but was less impactful than previous updates. While there was some rank volatility, the consensus was that it was weaker than past Google core updates.

“Although the Helpful Content Update did not impact most sites, it could be the case with the Google Core Update that is currently rolling out. If you have other quality issues as well as unhelpful content, the combination may be enough to cause a loss of traffic.”

Both updates were fairly large and had big impacts for many many sites. Which one impacted which, despite what Google said, can be hard to pin point.

It is important to note that this penalty is applied on a page by page basis. Meaning, the page itself will be demoted in Google, but not the entire site.

Small app banners. Generally, best practice to ensure that not more than 1/4th of the mobile screen is taken up.

Having tested ChatGPT, I have to agree that the fear of search being replaced with a chatbot is not unfounded

There are two types of knowledge panels: local panels and branded/personal panels. Google calls both of these knowledge panels, but the process of verifying them is totally different. For the local panels, verification was already possible through Google My Business.

For the branded and personal panels, it is much harder to obtain such a knowledge panel.

Google will decide whether or not to show a knowledge panel. Relevance, distance, and the prominence of the business are all important aspects for Google in determining if it’ll show knowledge panels.

According to Salesforce.com, it takes, on average, six to eight touches to generate a lead in the B2B space.

The number of touchpoints is even higher for a customer purchase.

understand the customer journey

Google ran more than 700,000 experiments that resulted in 4,000 improvements to Search.

It’s about a 40-billion-a-day problem. That’s the number of pages of spam and malicious content that Google Search discovers every day.