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in title, tags, annotations or urlThe first steps of your SEO audit: Indexing issues - Search Engine Land - 0 views
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The Fetch and Render tool shows us that Googlebot is unable to see the content and links the same way humans will. This means that Googlebot cannot follow the links in the JavaScript to these deeper course pages on the site.
Google+ Pages Dashboards Now Link to Google Analytics - Search Engine Watch (#SEW) - 0 views
Problems Continue With Google Local Business Listings - 0 views
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Oct 14, 2008 at 1:08pm Eastern by Mike Blumenthal Problems Continue With Google Local Business Listings What do the Google searches; Orlando Hotels, Miami Discount Car Rental & Dallas Discount Car Rental have in common? The obvious answer is that they are all local searches on popular phrases in major metro areas. A less obvious answer is that like the infamous Denver Florist search last December, they all return seemingly authoritative OneBox results on popular geo phrase searches in a major market, as in the example below: Orlando Hotels or the Marriott The searches demonstrate clear problems with Google's Universal Local OneBox algorithm. Certainly, "major city + service/product" searches should return a broad range of consumer choices and not an authoritative OneBox that limits the view to one highlighted provider of the service. Google returns the OneBox result because the ostensible business name in the result supposedly mirrors the search phrase and in Google's opinion provides strong relevance in relation to the user query. The problem with the above result is that the business shown on the map is the Marriott Orlando Downtown, not "travel.ian.com." The Marriott's business listing has apparently been hijacked. In fact, all of the listings returned on these searches have apparently been "hijacked" via Google's community edit feature and the business name of the listing has been modified from the original, Marriott Orlando Downtown, to match the search phrase. The URL's of the listings have also been modified to direct users to an affiliate link on an appropriate site. How? Through the use of Google's community edit feature for local business listings. Google's community edit feature has become the playground of black hat affiliate marketers and is sorely in need of more security. Of interest in this regards is that many of these listings are for multinational corporations. These are not small independent business that are t
Understanding Google Maps & Yahoo Local Search | Developing Knowledge about Local Search - 0 views
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Google Maps: relative value of a OneBox vs top organic results Category: Google Maps (Google Local) - Mike - 5:50 am Steve Espinosa has some interesting preliminary research on the relative click thru rates of a #1 listing in the Local 10-Pack and a simultaneous #1 listing in organic. The organic listing showed 1.6x the click thru of the the Local 10 Pack listing. As it is preliminary research and only looked at click thru not call in or other measures of action, it is an important piece of research but doesn't speak to ultimate customer action. According to TMP's Local Search Usage Study : Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%). If one works out the combined math of the two studies (a not very reliable number I assure you), in the end the top local ranking would still provide more client contacts either via phone or in person than the organic ranking. At the end of the day, Steve's research can not be viewed as a reason to not focus on local but rather as a call to action on the organic side. I think he would agree that, in the excitement around local, you can't forget organic's power and that in an ideal world a business would use every tool available to them. However, many times, due to the nature of a business, a business may not be able to legitimately play in the Local space and their only recourse is to optimize their website for local phrases. Another interesting outcome of Steve's initial research was "the fact is that the majority of the users who got to the site via the natural link had resolution above 1024×768 and the majority of users who visited via the Onebox result had resoultion of 1024×768 or under." As Steve pointed out, this could be do the greater real estate visible to those with larger screens and thus greater visibility of organic listings above the fold. It could also, however, be
What is Spam Score? - Help Hub - Moz - 0 views
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Spam Score is based on our machine learning model which identified 27 common features among the millions of banned or penalized sites in the data
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A high Spam Score for your site, or a site you're looking at, doesn't mean this site is spammy. It's a sign that you should do some more investigation into the quality and relevance of this site.
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The percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics. Since this is based on correlation with penalization rather than causation, the solution isn't necessarily to change these factors on your site. If you have not had any penalties you shouldn’t be concerned about a Low or Medium score.
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What do the symbols mean in Google's Map Pack and Local Finder? - Search Engine Land - 0 views
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it is useful to encourage your customers to mention the service or product they experienced when publishing a review. This will allow the review data to be extracted for important keywords on your listing. It is, however, important to ensure your reviews come across as natural as possible, as not come across as spammy.
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Effectively optimizing the content on your website for different keyword variations is important for triggering this feature. If Googlebot is unable to access this content, then it’s likely that this feature will not work. Likewise, it’s important to have a really solid internal linking structure so Google knows which pages on your website are associated with that particular Local Panel.
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The content from a Google Post can be extracted even after seven days has passed and the Post is no longer appearing as active on a listing
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The March 12, 2019 Google Core Algorithm Update - A Softer Side Of Medic, Trust And The Link Graph, Quality Matters, And "The Kitchen Sink" - 1 views
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when checking queries that dropped and their corresponding landing pages, they line up with the problems I have been surfacing. For example, thin content, empty pages, pages that had render issues, so on and so forth.
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Author expertise is extremely important, especially for YMYL content.
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Also, and this is important, the site consumes a lot of syndicated content. I’ve mentioned problems with doing this on a large scale before and it seems this could be hurting the site now. Many articles are not original, yet they are published on this site with self-referencing canonical tags (basically telling Google this is the canonical version). I see close to 2K articles on the site that were republished from other sources
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28 Google rich snippets you should know in 2019 [guide + infographic] - Mangools Blog - 0 views
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unless you are an authoritative website such as Wikipedia, your information probably won’t appear in the answer box.
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having an image from your website in an image pack is not very beneficial.
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Besides the common video thumbnail and video knowledge panel, videos may also appear in a carousel, both on the mobile and the desktop devices.
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Targeted SEO: Here's how to grow a page from 200 visits per month to 30,000 - Search Engine Land - 0 views
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Optimizing internal linking. Adding new formats (visual, video, audio, etc.). Deprioritizing promotional language from informational pages. Including more variations and long-tail versions of a key term. Adjusting site structure and moving pages. Link externally to trusted sources (scientific studies, governmental departments, educational institutions, etc.).
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Keep in mind that competition will dictate how long it takes to see results.
Ranking your local business part 2: Google My Business - 0 views
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Certain categories of businesses will have the option to add a link to a menu. If you’re lucky enough to be in one of these categories, I highly recommend adding this link, as it gives Google an additional set of keywords that your business for which should be considered relevant.
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