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Rob Laporte

Report: Microsoft Bing's ChatGPT feature to be faster and richer with GPT-4 - 0 views

searchengineland.com/r-and-richer-with-gpt-4-392565

SEM Industry seo roi planning

shared by Rob Laporte on 22 Feb 23 - No Cached
  • Rob Laporte on 22 Feb 23
     
    "tools to detect AI generated content"
Rob Laporte

10 AI Predictions For 2023 - 0 views

www.forbes.com/...10-ai-predictions-for-2023

SEM Industry

shared by Rob Laporte on 05 Mar 23 - No Cached
  • 5) Search will change more in 2023 than it has since Google went mainstream in the early 2000s.
  • You.com, Character.AI, Metaphor and Perplexity are among the wave of promising young startups looking to take on Google and reinvent consumer search with LLMs and conversational interfaces.
  • Enterprise search—the way that organizations search and retrieve private internal data—is likewise on the cusp of a new golden age. Thanks to large-scale vectorization, LLMs enable true semantic search for the first time: the ability to index and access information based on underlying concepts and context rather than simple keywords. This will make enterprise search vastly more powerful and productive.
jack_fox

Secrets of marketing agency success - 0 views

searchengineland.com/arketing-agency-success-379580

SEM Industry

shared by jack_fox on 09 Feb 22 - No Cached
  • Respondents expect hiring and client retention to be more difficult in 2022 than in 2021, but the biggest emergent challenge will be client acquisition. 82% of respondents said this will be more challenging in 2022 than in 2021. 
  • Over the next five years, 98% of respondents believe clients will want to see agencies offer more comprehensive services; 85% said clients will want to see more diverse clientele, and 82% said clients will want to see more specialization. 
  • 86% of respondents said reporting is an essential part of client services, with agencies spending an average of 56 hours per week on reporting. 
  • ...1 more annotation...
  • 89% said less time will be spent on reporting. 
Rob Laporte

How to make better SEO reports for the C-suite - 0 views

searchengineland.com/seo-reports-for-c-suite-393922

roi planning SEM Industry

shared by Rob Laporte on 08 Mar 23 - No Cached
  • This is perhaps the most crucial element when sending an SEO report to your CMO. Reports that fail to emphasize SEO’s influence on revenue can make the C-suite think the channel is unproductive.
  • Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI.
  • Corporate fluff: Circle back, touch base, agile working, low-hanging fruit, caveats, bandwidth, cascade to the wider business, take things on board, utilize all the tools in the box, results-driven, reinvent the wheel, etc.
  • ...5 more annotations...
  • Focus on creating a documented strategy closely aligned with the overall business strategy.
  • Relationships and training
  • "...[L]ack of 'what to do next'"' actions (with a why)
  • and the losses
  • Why it matters.
jack_fox

The rise of the position-less marketer - 0 views

searchengineland.com/-position-less-marketer-438404

SEM Industry ai

shared by jack_fox on 21 Mar 24 - No Cached
  • jack_fox on 21 Mar 24
     
    AI-Based marketers: These AI-based marketers are position-less marketers. They embody adaptability, innovation, analytics and creativity. They readily embrace AI, leverage data-driven insights and welcome change to remain at the forefront of marketing evolution. Rules-based marketers (legacy): Representing traditionalism, these marketers adhere strictly to established rules, past practices and control-focused approaches. They are hesitant to adopt AI, preferring the comfort of familiar methods and routines.
jack_fox

AI is a threat to some marketing agencies, an opportunity for others - 0 views

martech.org/cies-an-opportunity-for-others

SEM Industry ai

shared by jack_fox on 22 Jun 24 - No Cached
  • jack_fox on 25 Jun 24
     
    "Be the steady, guiding hand: Clients want someone who understands their business and can help them navigate change. Agencies that can say, "We guided you through the digital revolution and we can help guide you through this AI revolution," will find a willing audience."
jack_fox

Ivan Ostojic: Looking forward with AI - 0 views

martech.org/stojic-looking-forward-with-ai

SEM Industry ai

shared by jack_fox on 01 Jul 24 - No Cached
  • jack_fox on 01 Jul 24
     
    'There will be some disillusionment for people who thought this is a panacea, where you don't need any data structure because this is an intelligent technology. There is a lot of marketing hype that is creating that perception. But when you see what serious enterprises are doing, they never went big on implementing this technology because they were worried about the hallucinations and so forth. We are seeing very cautious adoption, where people are mainly trying to do use cases that are more internal - like knowledge summaries, quick ways for employees to find answers. Most of them are cautious about exposing this technology to customers because of the cases that came into the press like the Air Canada case.'
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