Group items matching

in title, tags, annotations or url

Here is a Summary of Our Key Findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference. 5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title. 6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range. 7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword. 8. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words. 9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%. 10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description. I have detailed data and information of our analysis below.

One way to combat duplicate meta descriptions is to implement a dynamic and programmatic way to create unique meta descriptions for automated pages. If possible, though, there's no substitute for an original description that you write for each page.

If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms.If the page is targeting long-tail traffic (three or more keywords), it can sometimes be wiser to let the engines populate a meta description themselves. The reason is simple: When search engines pull together a meta description, they always display the keywords and surrounding phrases that the user has searched for.

One caveat to intentionally omitting meta description tags:  Keep in mind that social sharing sites like Facebook commonly use a page's meta description tag as the description that appears when the page is shared on their sites. Without the meta description tag, social sharing sites may just use the first text they can find.

For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less)

If you use WordPress, if you use Yoast plugin, you can actually have your title tags update automatically year-to-year or even month-to-month leveraging that. It's not right for all circumstances, but for certain keyword queries it works pretty well.

Using this implementation, it’s important not to noindex or block paginated URLs using robots.txt

If you’ve already implemented rel=prev and rel=next tags, there is no need to remove them. Bing and other search engines still use the tags, and they are used for web accessibility plus W3C compliance.

Pagination method 1: continue using multi-page pagination with self-referencing canonical tags to each page in the series. Keep rel=prev and rel=next if you’re already using it.

Google does in fact crawl, index and even rank content within the title attribute tag of an image

if you are going to keep them on your pages, make sure they are implemented correctly. You do have to take the time to learn how to follow the specs carefully and get it right. Putting aside the prev/next tags for a moment, let’s think about how you should implement pagination otherwise on your page. Our first preference is to implement that pagination in clean HTML tags that are visible in the source code for the pages on your site

The second choice would be to implement it in a way that isn’t clinging to the source code, but you can actually see it in the DOM or the Document Object Model. That means that your links are going to be anchor tags with a valid href attribute, not span or button elements with attached JavaScript click events.

using the data-nosnippet="true" attribute to surrounding the div of the video proved to work in removing the Upload By snippet information. This is a special tag that can be used inline.