when checking queries that dropped and their corresponding landing pages, they line up with the problems I have been surfacing. For example, thin content, empty pages, pages that had render issues, so on and so forth.
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The March 12, 2019 Google Core Algorithm Update - A Softer Side Of Medic, Trust And The Link Graph, Quality Matters, And "The Kitchen Sink" - 1 views
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Author expertise is extremely important, especially for YMYL content.
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Also, and this is important, the site consumes a lot of syndicated content. I’ve mentioned problems with doing this on a large scale before and it seems this could be hurting the site now. Many articles are not original, yet they are published on this site with self-referencing canonical tags (basically telling Google this is the canonical version). I see close to 2K articles on the site that were republished from other sources
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Canonical Tag Negative SEO Still a Problem with Google - 0 views
Diagnosing Search Issues From the Query Box - ClickZ - 0 views
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This query: site:yourdomain.com -inurl:www will show you the subset of indexed pages on your site that don't have "www" in their URLs. If you have multiple subdomains on your site, this becomes slightly trickier to diagnose. For example, if you have subdomains called "www," "blog," and "clients," you'll need to add those subdomains to the preceding query to find canonical issues: site:yourdomain.com -inurl:www -inurl:blog -inurl:clients.
Google Changes Course on Nofollow - Search Engine Watch (SEW) - 0 views
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This week at the SMX Advanced conference in Seattle, Cutts joined the discussion around nofollow during the duplicate content session. According to Outspoken Media's Lisa Barone: A debate broke out mid-session when Matt Cutts got involved about whether or not nofollow is still effective. Of course, as soon as it got hot, all search representatives got very tight lipped about who said what and what they really meant. As far as I could, Matt Cutts did NOT say that they ignore nofollow, but he DID hint that it is less effective today than it used to be. Later, Cutts addressed the issue again in his You&A keynote. When asked about PageRank sculpting, Cutts said that it will still work, but not as well. Basically, using nofollow will still prevent PageRank from passing from the linking page through the nofollowed link. But that PageRank is no longer "saved" to be used by other links on the page. It just "evaporates," according to Cutts. Rand Fishkin at SEOmoz has some visual aids to help describe the process. This change mainly affects those SEOs that have tried to optimize their pages using the nofollow tag for PageRank sculpting. It's safe to say that most site owners have no idea what PageRank sculpting is, which is probable a good thing, since it can quite easily be done wrong and cause more problems than it solves.
Google Extends Support for rel=canonical - Search Engine Watch (#SEW) - 0 views
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Google announced
Official Google Webmaster Central Blog: Supporting rel="canonical" HTTP Headers - 0 views
301 vs. 410 vs. 404 vs. Canonical | LinkedIn - 0 views
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However, after looking at how webmasters use them in practice we are now treating the 410 HTTP result code as a bit "more permanent" than a 404. So if you're absolutely sure that a page no longer exists and will never exist again, using a 410 would likely be a good thing. I don't think it's worth rewriting a server to change from 404 to 410, but if you're looking at that part of your code anyway, you might as well choose the "permanent" result code if you can be absolutely sure that the URL will not be used again. If you can't be sure of that (for whatever reason), then I would recommend sticking to the 404 HTTP result code.
65+ Best Free SEO Chrome Extensions (As Voted-for by SEO Community) - 1 views
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Link Redirect Trace — Uncovers all URLs in a redirect chain including 301’s, 302’s, etc. Very useful for finding (and regaining) lost “link juice,” amongst other things.Other similar extensions: Redirect Path
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Scraper — Scrape data from any web page using XPath or jQuery. Integrates with Google Sheets for one-click export to a spreadsheet. Or you can copy to clipboard and paste into Excel.Other similar extensions: Data Scraper — Easy Web Scraping, XPather
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Tag Assistant (by Google) — Check for the correct installation of Google tags (e.g. Google Analytics, Tag Manager, etc) on any website. Also, record typical user flows on your website to diagnose and fix implementation errors.
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"Find Out How Much Traffic a Website Gets: 3 Ways Compared"
Official Google Webmaster Central Blog: 5 common mistakes with rel=canonical - 0 views
Google's internal SEO strategy: Make small changes, embrace change, consolidate - Search Engine Land - 0 views
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Small changes make a big impact. Google’s first point is that often with large sites, making small changes can make a big impact and return when it comes to search rankings. Google plotted the growth of one of the 7,000 websites, the Google My Business marketing site, showing how adding canonicals, hreflang to their XML sitemaps, and improving their metadata all resulted in gains in their organic traffic in search.Here is that chart:
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Here is the chart showing the improvement after making the AMP error fixes:
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Consolidation. For the past several years, many SEOs have been saying “less is more.” Meaning, having fewer sites and fewer pages with higher quality content often leads to better SEO results. Google says that works for them and they have been working on consolidating their sites. Google said they found a “large number” of near duplicate sites across their properties.“Duplicate content is not only confusing for users, it’s also confusing for search engines,” Google said. Google added, “Creating one great site instead of multiple microsites is the best way to encourage organic growth over time.”In one case study Google provided with the Google Retail site, they took six old websites and consolidated the content. They made “one great website” and it lead to them doubling the site’s call-to-action click-through rate and increased organic traffic by 64%.
11 Little-Known Features In The SEO Spider | Screaming Frog - 0 views
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if you need to crawl millions of URLs using a desktop crawler, you really can. You don’t need to keep increasing RAM to do it either, switch to database storage instead.
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f you’re auditing an HTTP to HTTPS migration which has HSTS enabled, you’ll want to check the underlying ‘real’ sitewide redirect status code in place (and find out whether it’s a 301 redirect). Therefore, you can choose to disable HSTS policy by unticking the ‘Respect HSTS Policy’
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For macOS, to open additional instances of the SEO Spider open a Terminal and type the following: open -n /Applications/Screaming\ Frog\ SEO\ Spider.app/ You can now perform multiple crawls, or compare multiple crawls at the same time.
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Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected - Moz - 0 views
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if you get 100,000 links pointing to your site, it is going to push you over the limit of the number of links that Google Search Console will give back to you in the various reports about links
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Google cuts off at 100,000 total links
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even though we know Google is ignoring most of these links, they don't label that for us in any kind of useful fashion. Even after we can get access to all of that link data, all of those hundreds of thousands of spammy links, we still can't be certain which ones matter and which ones don't.
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