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jack_fox

Media / attachment URL: what to do with them? * Yoast - 0 views

  • When you upload an image in WordPress, WordPress does not only store the image, it also creates a separate so-called attachment URL for every image. These attachment URLs are very “thin”: they have little to no content outside of the image. Because of that fact, they’re bad for SEO: they inflate the number of pages on your site while not increasing the amount of quality content. This is something that WordPress does, which our plugin takes care off
jack_fox

28 Google rich snippets you should know in 2019 [guide + infographic] - Mangools Blog - 0 views

  • unless you are an authoritative website such as Wikipedia, your information probably won’t appear in the answer box.
  • having an image from your website in an image pack is not very beneficial.
  • Besides the common video thumbnail and video knowledge panel, videos may also appear in a carousel, both on the mobile and the desktop devices.
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  • It is always a good idea to have a video on your website. It increases the user engagement and grabs the attention. If you appear in a SERP with your own video thumbnail, it increases the CTRs, and the user will likely stay longer on your site.
  • If you decide to host (or embed) a video on your own website, you have to include proper structured data markup.
  • In general, it’s easier to appear as a video thumbnail in SERP with youtube video.
  • From the technical point of view, it is important to have a structured data markup for your article and it is recommended by Google to have an AMP version of the website.
  • It is based on internal Google algorithm. Your website has to be authoritative and contain high quality content. It doesn’t matter if you are a big news portal or you have a personal blog. If there is a long, high quality content, Google may include your website.
  • If you want to appear as an in-depth article, you should write long, high quality and unique content marked up with a structured data markup for article (don’t forget to include your company logo within the schema markup).
  • Higher CTRs. It’s kinda catchy as numbers will always attract people attention. An image can make the feature even more prominent.
  • Implementation: Good old friend: structured data
  • In the SERP, they replace the classic URL of a result. It’s a simplified and a common version of URL of the result. Categories and leaf pages are separated with chevrons. On the desktop you can achieve it with the right structured data, in mobile SERP it is automatic for all results.
  • Breadcrumbs (as opposed to a common URL) are easier to read for people, so it leads to a better UX right from the very first interaction with your website in the SERP, which can also lead to a higher CTR.
  • It’s really easy to implement it on every blog or ecommerce site – just another structured data to your website. If you have a WordPress site, you can do that with SEO plugins like Yoast SEO.
  • It mainly appears for the root domain, but it can be shown for a leaf page too (e.g. if you have the blog as a leaf page, blog categories (leaf pages) may appear as sitelinks).
  • Sitelinks contain links to leaf pages of a current website with title and description. It may contain 2 – 10 sitelinks. Appearance on a mobile is a bit different from a desktop. You may also spot small sitelinks as a vertical enhancement of an organic result.
  • High CTRs.
  • You can’t directly control the occurrence of sitelinks. Only Google decides whether to display them or not. However, the best practise is to have a clear website hierarchy in a top menu website with descriptive anchor text. The sitelinks are links from the menu.
jack_fox

What is your strategy to keep your xml sitemap up-to-date on a large ever changing website / forum? : SEO - 0 views

  • Automate it on your backend (generate the files based on your local database). That way you can ping sitemap files immediately when something changes, and you have an exact last-modification date. Don't crawl your own site, Google already does that.
  • Wordpress sitemaps generators tend to do this across the board, since they have access to the site's database directly. There are various of those out there, some of them are integrated into more general plugins too
jack_fox

A WordPress safety plan for SEOs and developers - Search Engine Land - 0 views

  • Block ads to prevent sophisticated attacks that masquerade as images. Use VPN for end-to-end encryption whenever you’re working at public WiFi hotspots to prevent session hijacking and MITM attacks.
jack_fox

Merge Announcement: Extensible Core Sitemaps - Make WordPress Core - 0 views

  • This core sitemaps feature aims to provide the base required functionality for the Sitemaps protocol for core WordPress objects, then enables developers to extend this functionality with a robust and consistent set of filters.
jack_fox

Core Web Vitals - Wix vs. WordPress, Shopify vs. Shopware - What's fastest? - SISTRIX - 0 views

  • The WordPress extension WooCommerce lags far behind in last place. Just under half of the WooCommerce shops currently meet the Google specifications. An alarming 26% are actually bad. The self-operated hosting solution with low-performance mass providers is clear here.
Rob Laporte

Why You Should Use Article Directories to Promote Your Website » WNW Design - Web Design & SEO - 0 views

  • Editor’s Note: You can find the Top 50 Article directories ranked by Alexa rating and Google Pagerank at: www.vretoolbar.com www.jackhumphrey.com
Rob Laporte

AMP Definition - SEO Glossary | Searchmetrics - 0 views

  • Open Source framework designed to speed up load times for mobile internet users
  • Characteristic features of AMP are reduced JavaScript and CSS elements, and the use of a Content Delivery Network
  • With the help of the right plugins, WordPress users can also publish over AMP, though there is not yet an eCommerce solution for AMP.
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  • There are a number of specific features a website’s HTML has to have in order for it to run over AMP. Any audiovisual media content has to be marked with special AMP tags
  • Besides AMP, there are other mobile optimization strategies, including Responsive Web Design, or the use of separate mobile URLs with Progressive Web Apps.
jack_fox

Google's Title and Meta Descriptions Length (Updated 2019) « SEOPressor - WordPress SEO Plugin - 0 views

  • the latest search results is now 600 pixels wide, which is about 100 pixels wider.
  • Google has finally made some changes and increased the titles to 70-71 characters.
  • Google has increased the length of mobile titles from about 55-60 characters to 78 characters.
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  • The titles and meta descriptions on mobile search have also increased and is even longer than the desktop
Rob Laporte

The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem - 0 views

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