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Rob Laporte

Title Tag Optimization, Title Tags for SEO, Title Tags and SEO - 0 views

  • Use keywords related to your web page in the Title Tag. Using Important keywords in the starting of Title tag will be of great help in getting good ranks. Use less important keywords towards the end of Title Tag. Repeating keyword again and again in Title Tag is a bad idea. Use themed keywords in the Title. I had seen many webmasters place there company name towards the starting of a web page.. this is a bad idea. Always add a unique Title Tag for different pages. Title Tag must be free of spelling and grammar errors. Make the Title Tag look like a natural sentence. Remember Google only displays first 60 - 65 characters of your Title Tag, on the other hand Yahoo displays upto 120 characters. So to make it work for both of them, It is recommended to limit the length of your Title Tag to something around 65 Characters, This includes spaces and punctuation.
Rob Laporte

Social Media - Google takes on Facebook - Internet Retailer - 0 views

  • Google+ will test whether the search giant can reach some of the 157.2 million consumers who accessed Facebook in May, according to web measurement firm comScore Inc. Those consumers are particularly valuable because they looked at 103 billion pages and spent an average of 375 minutes on the site. Consumers on Google sites, which includes YouTube, viewed 46.3 billion pages and spent 231 minutes on those sites. That helps explain how Facebook has been able to garner nearly one in three online display ads on the web, according to a recent comScore report.
Rob Laporte

SEOmoz | Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool - 0 views

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    After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include: * An Index of the World Wide Web - 30 billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape * Linkscape - a tool enabling online access to the link data provided by our web index, including ordered, searchable lists of links for sites & pages, and metrics to help judge their value. * A Fresh Design - that gives SEOmoz a more usable, enjoyable, and consistent browsing experience * New Features for PRO Membership - including more membership options, credits to run advanced Linkscape reports (for all PRO members), and more. Since there's an incredible amount of material, I'll do my best to explain things clearly and concisely, covering each of the big changes. If you're feeling more visual, you can also check out our Linkscape comic, which introduces the web index and tool in a more humorous fashion: Check out the Linkscape Comic SEOmoz's Index of the Web For too long, data that is essential to the practice of search engine optimization has been inaccessible to all but a handful of search engineers. The connections between pages (links) and the relationship between links, URLs, and the web as a whole (link metrics) play a critical role in how search engines analyze the web and judge individual sites and pages. Professional SEOs and site owners of all kinds deserve to know more about how their properties are being referenced in such a system. We believe there are thousands of valuable applications for this data and have already put some effort into retrieving a few fascinating statistics: * Across the web, 58% of all links are to internal pages on the same domain, 42% point to pages off the linking site. * 1.83%
Rob Laporte

WebMama's Look at the Web: Help Me Create a Top 10 SEM List for Blogs.com - 0 views

  • My morning coffee is enjoyed over--http://www.searchengineland.com/http://www.searchengineguide.com/http://www.seroundtable.com/hope that helps!   At 22/10/08 17:07 ,  Barry Schwartz said... Heh... I'd also vote for SERoundtable.com   At 23/10/08 12:22 ,  Claudia Bruemmer said... http://searchengineland.com/http://www.toprankblog.com/http://www.seroundtable.com/http://www.seomoz.org/bloghttp://www.seobook.com/blog
Rob Laporte

Small Business Alert: Claim Your Google Local Business Listing Before Someone Else Does! - 0 views

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    Oct 7, 2008 at 11:59am Eastern by Mike Blumenthal Small Business Alert: Claim Your Google Local Business Listing Before Someone Else Does! Imagine going to the Post Office to check your post office box to discover that all of your mail and receipts for the past few weeks had been forwarded to an unknown party. The Post Office informed you that there was no chance of getting your receipts back and if you wanted to start receiving your mail at your PO box once again, you needed to go over to their new business center and fill out some forms to claim your box. Just notifying the Post Office that it was your box was not enough to protect it in the future. Due to normal delays in processing it would be 2 weeks before you started receiving your mail and money again. If you're a small business with a local listing in one of the major search engines, you need to beware: the same scenario described above could happen to your local search result info if you're not careful. The apparent hijacking of a large number of independent florists in Google Maps several weeks back is just such a story. Google, in the role of Post Office, allowed someone to hijack listings in the Florist industry using the community edit feature. For those of you unfamiliar with the incident here is a brief recap. The technique, apparently in widespread use in the locksmith, pay day loan and other industries, exploited weaknesses in Google's Community Edit capability. In this newly reported case in the floral industry, affiliate mapspamers targeted high ranking florists in major markets that had not claimed their business listings in the Local Business Center so as to be able to benefit from an existing businessâ ranking and reviews. The spammers, using these community edit tools, would change the phone number to another local number, change the location of the business slightly and then proceed to add a category, a new URL and ultimately the change name of the business. Apparently the smal
Rob Laporte

65+ Best Free SEO Chrome Extensions (As Voted-for by SEO Community) - 1 views

  • Link Redirect Trace — Uncovers all URLs in a redirect chain including 301’s, 302’s, etc. Very useful for finding (and regaining) lost “link juice,” amongst other things.Other similar extensions: Redirect Path
  • Scraper — Scrape data from any web page using XPath or jQuery. Integrates with Google Sheets for one-click export to a spreadsheet. Or you can copy to clipboard and paste into Excel.Other similar extensions: Data Scraper — Easy Web Scraping, XPather
  • Tag Assistant (by Google) — Check for the correct installation of Google tags (e.g. Google Analytics, Tag Manager, etc) on any website. Also, record typical user flows on your website to diagnose and fix implementation errors.
  • ...16 more annotations...
  • Web Developer — Adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text, and more.
  • WhatRuns — Instantly discover what runs any website. It uncovers the CMS, plugins, themes, ad networks, fonts, frameworks, analytics tools, everything.
  • Page Load Time — Measures and displays page load time in the toolbar. Also breaks down this metric by event to give you deeper insights. Simple, but very useful.
  • FATRANK — Tells you where the webpage you’re visiting ranks in Google for any keyword/phrase.
  • SEOStack Keyword Tool — Finds thousands of low-competition, long-tail keywords in seconds. It does this by scraping Google, Youtube, Bing, Yahoo, Amazon, and eBay. All data can be exported to CSV.
  • Window Resizer — Resize your browser window to see how a website looks on screens of different sizes. It has one-click emulation for popular sizes/resolutions (e.g. iPhone, iPad, laptop, desktop, etc).
  • Ghostery — Tells you how websites are tracking you (e.g. Facebook Custom Audiences, Google Analytics, etc) and blocks them. Very useful for regaining privacy. Plus, websites generally load faster when they don’t need to load tracking technologies.
  • Ayima Page Insights — Uncovers technical and on-page issues for any web page. It also connects to Google Search Console for additional insights on your web properties.
  • ObservePoint TagDebugger — Audit and debug issues with website tags (e.g. Google Analytics, Tag Manager, etc) on your websites. Also checks variables and on-click events.Other similar extensions: Event Tracking Tracker
  • The Tech SEO — Quick Click Website Audit — Provides pre-formatted links (for the current URL) to a bunch of popular SEO tools. A very underrated tool that reduces the need for mundane copy/pasting.
  • User-Agent Switcher for Chrome — Mimic user-agents to check that your website displays correctly in different browsers and/or OS’.
  • Portent’s SEO Page Review — Reviews the current page and kicks back a bunch of data including meta tags, canonicals, outbound links, H1-H6 tags, OpenGraph tags, and more.
  • FindLinks — Highlights all clickable links/elements on a web page in bright yellow. Very useful for finding links on websites with weird CSS styling.
  • SERPTrends SEO Extension — Tracks your Google, Bing, and Yahoo searches. Then, if you perform the same search again, it shows ranking movements directly in the SERPs.
  • SimilarTech Prospecting — Discovers a ton of useful information about the website you’re visiting. This includes estimated monthly traffic, company information, social profiles, web technologies, etc.
  • SEO Search Simulator by Nightwatch — Emulates Google searches from any location. Very useful for seeing how rankings vary for a particular query in different parts of the world.
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    "Find Out How Much Traffic a Website Gets: 3 Ways Compared"
jack_fox

Google showing 'key moments' feature on multiple videos in search results - Search Engine Land - 0 views

  • Providing a timeline of your video’s content can make it easier for users to find the information they’re looking for, which may make them more likely to click through.
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    "Key moments can be displayed for English videos hosted on YouTube if the creator provides timestamp information within the video description."
jack_fox

Exploring Google's New How-to Snippets In Search And On Smart Displays: SERP Treatment, Fresh Data, GSC Reporting, Monetization, and more - 0 views

  • In the SERPs, Google isn’t providing all of the steps from the How-to, but the SERP feature does take up significant real-estate (with visuals when they are provided).
  • but on Google Assistant smart displays, you can walk through all of the steps in the How-to without visiting the site in question
  • you can land both featured snippets and How-to snippets in the same SERP. That’s at least for now… And when you do, you can take over massive SERP coverage. You’ll have the initial featured snippet in position 0 and then a How-to snippet that can rank in the top 10.
jack_fox

Create good titles and snippets in Search Results - Search Console Help - 0 views

  • consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe
  • Differentiate the descriptions for different pages. Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.
  • Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
Rob Laporte

Yahoo Makes Minor Updates to Sponsored Search [SearchEngineWatch] - 0 views

  • May 20, 2008 Yahoo Makes Minor Updates to Sponsored Search In the midst of a proxy board fight, new negotiations with Microsoft, and a possible deal with Google, Yahoo has made updates to its sponsored search listings. In an announcement on the Yahoo! Search Marketing blog, Jeff Hecox said the changes wouldn't make "worldwide headlines" but they designed the changes to be more intuitive to users. Here's what to expect: • Names of objects (campaign, ad group, keyword, etc.) that are offline will be displayed with red text for easy recognition. • "Top Campaigns” and “Watched Campaigns” tables on the Dashboard page now include a “Status” column to help you identify if and why any campaigns are offline. • On the “Campaigns” page, there's a new “Status” column, the ability to filter by “Status” when using the Advanced Search function, and the “Campaign On/Off” button have been replaced with individual “Pause” and “Unpause” buttons. • On the Ads table On Ad Group pages, a “Status” column has been added and “Pause” and “Unpause” buttons have replaced “Campaign On/Off” button on the Ads table. • New status settings have been added on the Search page, under the Campaigns tab. • The ability to export (using the “Download” button) account information has been added to account-level Ad Group and Keyword pages, under the Campaigns tab. What do you think about the updates to Yahoo's Sponsored Search? Leave a comment!
Rob Laporte

Google Working on Faster, More Caffeinated Search Engine - MarketingVOX - 0 views

  • Google Working on Faster, More Caffeinated Search Engine Click to enlarge Google announced today that it has been working on a faster search engine that will improve results for web developers and power searchers. Dubbed Caffeine, the new project focuses on next-generation infrastructure and seeks to improve performance in a host of areas including size, indexing speed, accuracy and comprehensiveness. Could this also be seen as a step towards improving access to the Deep Web? For now though, developers are being asked to go and check out the http://www2.sandbox.google.com/ and try a few searches with it. Then, compare those results with those found on the current Google site. If a "Dissatisfied? Help us improve." link displays, click on it and type your feedback in the text box along with the word caffeine. Since it's still a work in progress, Google engineers will be monitoring all feedback.
Rob Laporte

Yahoo! Search Updates: SearchMonkey Enables More Enhanced Results, Google Base Accepted - Search Marketing News Blog - Search Engine Watch (SEW) - 0 views

  • Additionally, Yahoo! search will now accept Google Base, a product publishing tool. Five Google Base items will now be supported: Event, Product, Review, Job, and Personals. Those who have Event and Product information can submit their feeds to Yahoo! Site explorer to get their enhanced results automatically displayed.
Rob Laporte

What Google Thinks of Your Site - Search Engine Watch (SEW) - 0 views

  • Internal Links Listings Sitelinks have been around for years, about five to be exact. Another important SERP feature that has also been around this long are site's internal links in the SERP listings. The occurrence of this isn't always deemed by branded or domain related searches as well as having a first place listing. These horizontally placed links located between the SERP listing description and URL are most often a mirrored replication of the anchor text of the text links you possess on your home page. To perform optimally at getting Google to display these, make sure the text links are placed in the first few paragraphs of copy to help increase your internal page CTR. Also, ensure that the anchor text is identical to the destination pages overall keyword focus. Having placement of internal links in Google SERPs is Google's thumbs up that you have a proper internal linking to keyword strategy.
  • Hierarchical Category Links One of the most recent SERP listing features you can use gauge Google's perception of your site are the hierarchical breadcrumb links placed in the URL line of SERP listings. These began to appear half a year ago and, like the internal link placement above, also don't require first place ranking, brand, or domain related searches to appear in SERPs. Receiving the hierarchical category links are achieved by utilizing a network of breadcrumb navigation across the internal pages of your site. To create an optimal process of breadcrumb linking, make sure you've applied your keyword strategy alongside the information architecture of your site content. Your URL structure should include keyword rich and content relevant category/folder naming conventions and ensure that site content falls into the appropriate categories. Furthermore, having a breadcrumb navigation in which the category links closely mimic the folder path of the URL helps to indicate to Google how the content of your site flows and that you have taken steps to properly deliver site content to search engines as well as users. Taking into consideration these Google SERP features will allow you to gain insight as to how Google understands the most important elements of your site from an SEO standpoint.
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