if you’re currently getting good traffic from Google News and Top Stories, don’t change any part of your domain name.
Contents contributed and discussions participated by jack_fox
Everything Publishers Need to Know About URLs - 0 views
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don’t change section URLs unless you really need to.
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Including folder names in the URL can help Google identify relevant entities that apply to the section, but there doesn’t need to be a hierarchical relationship.
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How AI powers great search results - 0 views
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RankBrain continues to be one of the major AI systems powering Search today.
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BERT understands words in a sequence and how they relate to each other, so it ensures we don’t drop important words from your query — no matter how small they are.
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MUM is not currently used to help rank and improve the quality of search results like RankBrain, neural matching and BERT systems do.
Secrets of marketing agency success - 0 views
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Respondents expect hiring and client retention to be more difficult in 2022 than in 2021, but the biggest emergent challenge will be client acquisition. 82% of respondents said this will be more challenging in 2022 than in 2021.
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Over the next five years, 98% of respondents believe clients will want to see agencies offer more comprehensive services; 85% said clients will want to see more diverse clientele, and 82% said clients will want to see more specialization.
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86% of respondents said reporting is an essential part of client services, with agencies spending an average of 56 hours per week on reporting.
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Google Shares Advice on Site Migrations - 0 views
New robots tag: indexifembedded | Google Search Central Blog | Google Dev... - 0 views
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The new robots tag, indexifembedded, works in combination with the noindex tag only when the page with noindex is embedded into another page through an iframe or similar HTML tag
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content - SparkToro - 0 views
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My hypothesis: content which follows this simple, intuitive pattern generally outperforms content that doesn’t.
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while clickbait makes an unfulfilled-promise, Hook, Line, Sinker does the opposite.
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Certain emotions are more correlated with sharing than others, e.g. surprise, fear, hatred, and anger are well-known to incite an engagement response (one of the reasons social media algorithms that prioritize engagement result in so many negative side effects). But, plenty of high-performing pieces leverage other emotions: wonder, joy, satisfaction, gratitude, empowerment, comfort, shame, pride.
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22 Smart Google SEO Tips for 2022 - Moz - 0 views
How to post jobs on Google for Jobs search engine - Full Guide | Workable - 0 views
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New jobs posted on these platforms are eligible to appear in Google for Jobs. (Google notes that this is not an exhaustive list of providers, and is subject to change at any time:)
Google launches Question Hub for US publishers - 0 views
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Google says “Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”
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Create content and submit the URL of that content that answers the question
Google logo schema markup now requires logos to look good on white backgrounds - 0 views
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“make sure the image looks how you intend it to look on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background).”
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It can show in the knowledge panel, maybe top stories and other areas
Google adds local news features to search, giving publishers more exposure - 0 views
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In addition to adding the local news carousel, Google also is adding a “Popular on Twitter” carousel for queries on local news topics. While local news organization tweets may be included, the feature will also pull in tweets from a range of sources it deems to have local authority on those topics.
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