'Should you use schema for ChatGPT search? No, it's not required. But yes, it can help. Use schema for FAQs, how-to guides, reviews, and product pages. Don't waste time on listicles, blog archives, or service pages.'

'ChatGPT doesn't drive website clicks. Users turning to ChatGPT search likely want to avoid Google's click-and-filter experience and are looking for direct answers. For brands, optimizing for ChatGPT means focusing on brand mentions and accurately conveying brand value. The goal isn't traffic but maximizing exposure and offering real solutions.'

'For these localized searches, Google Maps' importance is highlighted. ChatGPT searched through 12 results but referenced none - it only displayed Google Maps. Local brands focusing on Google Maps rankings and maintaining positive reviews will see this advantage amplified in ChatGPT search.'

will have to look deeper into the sunset 301s idea

mostly an ad for kinsta but also good points about wordpress

importance of schema: 'it's no longer enough to publish content and hope for relevance. Your content needs to be structured to integrate seamlessly into the databases and knowledge networks on which AI depends. Equally important is building credibility through associations with trusted sources, earning authoritative mentions and fostering real-time engagement. The goal is to become the go-to source of information AI consistently turns to. How do you get there? It starts with entity optimization.'

how to create your own knowledge graph of client data

not sure if i agree that 'schema is passé' since Google has proposed shipping info schema recently and ecommerce schema but true that info about an organization may be better suited to a wikidata profile only

As many local guides seek to improve google maps just seek to game the system and thus degrade quality.