Include your keyword in the title, in the first 300 words, and in the first H1 or H2 (though, it should be noted that it isn’t necessary to hit both — just make sure you have it in one of them). After that, you should be trying to use variations of your keyword.
Contents contributed and discussions participated by jack_fox
(1) Google Webmasters en Twitter: "Regarding CDNs & search: there's no SEO downside... - 0 views
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Regarding CDNs & search: there's no SEO downside to using CDNs. Use the same URLs (that's the normal setup) via the CDN, then Search won't need to change indexing. (Googlebot might initially be cautious with crawling, but this ramps up automatically.)
Limited Google My Business functionality due to COVID-19 - Google My Business Help - 0 views
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New reviews, review replies, and new Q&A will be unavailable during this time.
Google showing 'key moments' feature on multiple videos in search results - Search Engi... - 0 views
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Providing a timeline of your video’s content can make it easier for users to find the information they’re looking for, which may make them more likely to click through.
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"Key moments can be displayed for English videos hosted on YouTube if the creator provides timestamp information within the video description."
Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffecte... - 0 views
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if you get 100,000 links pointing to your site, it is going to push you over the limit of the number of links that Google Search Console will give back to you in the various reports about links
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Google cuts off at 100,000 total links
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even though we know Google is ignoring most of these links, they don't label that for us in any kind of useful fashion. Even after we can get access to all of that link data, all of those hundreds of thousands of spammy links, we still can't be certain which ones matter and which ones don't.
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Twittear / Twitter - 0 views
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Can it be problematic if our https site links out to non-https external sources in our content (or they were http at the time but 301'd to https
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No, that's fine from an SEO point of view. From a security POV linking directly to the HTTPS version when it exists is better, but sometimes HSTS helps. For embedding (images, iframes), you need to use HTTPS
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John M. on external links to http
Twittear / Twitter - 0 views
Why Google Plans to Give Non-AMP Pages the Same Treatment as AMP Pages - Here's Why #23... - 1 views
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The folks that make AMP and that invented AMP don’t really think you have to use AMP to make things fast, it’s just easier to use AMP. So, they’ve thought all along that it’s actually better if any pages that follow AMP’s guidelines for speed, reliability, layout stability
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AMP can also be restrictive too. So, if you don’t have to use AMP at all and it’s an option, it seems a lot nicer than having to use AMP to get these special Google Search features
(2) Gary "鯨理／경리" Illyes en Twitter: Site being "tainted" after a manual acti... - 0 views
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Site being "tainted" after a manual action is a SEO myth. You request a RR and if successful, you're off the hook.
Tweet / Twitter - 0 views
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we do use PageRank internally, among many, many other signals. It's not quite the same as the original paper, there are lots of quirks (eg, disavowed links, ignored links, etc.), and, again, we use a lot of other signals that can be much stronger
New local SERP live in Europe - Search Engine Land - 0 views
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In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France – if not already throughout Europe.
Tweet / Twitter - 0 views
seo-cheat-sheet.pdf - 0 views
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