"I'd argue there's a lot of content on Pinterest -- even if it's not a collection of 3000 word blog posts. Sometimes images, even with minimal textual content, can be exactly what people are looking for. Not always, and sometimes we get it wrong, but it's certainly an option."

"Merging or splitting sites doesn't result in something you can exactly determine ahead of time. You're essentially creating a new site."

"All you do with that doing is to very strongly hint us that your content is more relevant to users in the region you've set. This may help a little in that particular region, but won't affect your site in other regions."

"Over the years I have been tracking knowledge panels and the Knowledge Graph API, there has never been a direct correlation between Wikipedia articles and Knowledge Graph presence"

"If you have multiple locations for the same business, Google will often show the one with the highest relevance and filter others."

" I immediately started filing feedback reports in the SERP advising Google of the incorrect logo. I did this every day for a week, and Google finally updated the logo element with the correct image."

"One word of caution if you have already set up a folder hierarchy - changing folder permissions will change the general permissions of any sub-folder and document that has not been specifically set. To clarify, if you have documents or sub-folders that have had general permissions changed from the default setting, the permissions will not change, and any individual sharing settings will be remain the same. But any sub-folders and documents that have not been specifically set will inherit the new higher level folder setting. If you are working on a folder hierarchy that is already in place, we recommend starting with the lowest level folder and working up so that permissions are specifically set before you set the top level."

"On December 14, 2014, Google announced the shutdown of Freebase -- Wikidata's strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase's data over to Wikidata"

"Wikidata contains entities, or Items, like "London" or "Facebook." Each Item is assigned a unique identifier starting with a Q, like Q454390 for the TI-99. At the top of each Item is a label, description and aliases:"

"inspect the Wikidata site of a result item"

"a 404 is a 404, it's always been like this. Why would a search engine want to index the contents of something you're saying doesn't exist? It's not a matter of interpretation, it's a clear signal. 404s are perfectly fine & have a place on *every* website."

"22% of consumers won't buy a product if they find a negative article while researching a brand"