right after you verify the network, turn off the file sharing option. File sharing is usually pretty easy to turn off from the system preferences or control panel

A VPN (Virtual Private Network) is the most secure option to surf on public networks

A firewall won’t provide complete protection, but it’s a setting that should always be enabled.

Including compelling, high-quality images in your content, especially large images that are more likely to generate visits from Discover. Large images need to be at least 1200 px wide and enabled by the max-image-preview:large setting, or by using AMP. Avoid using a site logo as your image.

User engagement: Bing also considers how users interact with search results. To determine user engagement, Bing asks questions like: Did users click through to search results for a given query, and if so, which results? Did users spend time on these search results they clicked through to or did they quickly return to Bing?  Did the user adjust or reformulate their query? The Bing Webmaster Dashboard will provide insights into how users interact with your webpages.

Freshness: Generally Bing prefers content that is more “fresh” – meaning that the page consistently provides up-to-date information. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.

Small ranking changes consistently happen when your re-run ranking reports in competitive industries.

like many of the Google My Business features, we found that the services menu has no impact on ranking.  Wondering which fields do have an impact?  See our articles on categories, the business name, reviews, & the website field.

My recommendation would be to use both methods of calculating resource utilization. Compare the actual (recorded) utilization to the estimated one (based on the bookings) and analyze the differences.

Resource utilization = Recorded working hours / Available hours

Resource utilization = Planned working hours (bookings) / Available hours

There are lots of ways to work on getting links that are fine, and useful for both the site and the rest of the web. To say all link building is bad would be wrong.

The content on the specific URL you link to is important and impacts ranking in the local results.  For most businesses, it makes sense to link to the homepage since that URL has the most authority, backlinks, and relevance.  However, for some businesses that qualify to have multiple listings, using a strategy like this can help provide better results.

Many of the PPC specialists I know will privately have data showing that the minimum threshold Google usually has for paid ads is lower for competitive brand buys.

If you don’t pay Google’s brand tax, don’t pay enough, or (like the Schick razors search above) don’t pay enough in all the right places, the search giant will introduce results that aren’t what searchers wanted, aren’t nearly relevant to rank in the organic results, but are just tolerably irrelevant enough to help them extract billions in extra income.

unlike photos on your website, photos on Google My Business listings don’t get indexed or included in Google Images search.  If you take a photo from your GMB listing and run it through Google Images search, it will return no results, provided the image isn’t also hosted anywhere else online.

how much does stock photography impact overall page presence?

It doesn't matter for web-search directly. For image search, if it's the same image as used in many places, it'll be harder.

when it comes to things like this, where you're saying, well, we do a lot of background work to make sure that the information that you get is really valid, it's correct, that's relevant. Then that's something that you essentially need to show to users primarily, and our systems will be able to pick up on that over time. It's not that there is a specific structured data element that you can put on a page and say, well, my page is correct, or my information is correct

Some attributes, like "Outdoor seating" or "Women-Led," can be highlighted as badges when customers find your business on mobile.

There are 2 types of attributes: factual attributes (like outdoor seating, women-led) and subjective attributes (like whether your business is popular with locals). You can directly edit certain factual attributes. However, subjective attributes rely on the opinions of Google customers who’ve visited your business

if you write it for them and ask them for their approval/edits, you can write that testimonial so that it speaks directly to the pain you just solved with your solution to that pain.

First, make the ask when they are happiest, right after you solved their problem. Second, make it as easy on them by offering to write it for them. Third, do it quickly while it is still top of mind for them to approve and so that you do not forget about it; Fourth, write the testimonial so that it maps to the pain you just solved for the customer.

Ask open-ended questions like: Would you refer us to a friend?In your own words, how would you describe our [strongest attribute]?What obstacle would have prevented you from buying our product?What did you find as a result of buying the product?What feature did you like most about the product?

The likelihood of a link being clicked is a key influencer of PageRank and is referenced by Google's reasonable surfer patent

This core sitemaps feature aims to provide the base required functionality for the Sitemaps protocol for core WordPress objects, then enables developers to extend this functionality with a robust and consistent set of filters.

Shared hosting & CDNs on a single IP is really common, having some bad sites on an IP doesn't make everything on that IP bad.