John Mueller: A lot of these manual actions have evolved over time. Where we would say well we need to do this manually and at some point we figure out how to do it algorithmically. And it kind of evolved into that direction.

Because the web is just gigantic and we can't manually review the whole web. We have to find ways to do as much as possible algorithmically. And in many cases there's still weird things out there that we don't catch algorithmically that maybe we do have to take manual action on.

Just as you would use analytics to optimize your webpages, you can do the same for your reports and dashboards. In fact, Data Studio has a built-in capability for tracking report usage in Google Analytics.

If, for whatever reason, you cannot password protect the file itself, then the file needs to be compatible with another operating system or any of several scenarios; wrapping the file, files or a whole folder in a .zip archive can come in handy. 

if brand interest goes up organic will probably get credit for more conversions, and we will look good. If it goes down we will look bad. If we’re not paying attention, if we’re not involved in brand activity, these changes will be out of our control and we’ll be blind to the causes.

There are also some stories filtering through the SEO industry, by way of pub chats, DMs and private groups, of people influencing rankings by driving up specific branded searches. The theory could be summed up with this example;Google already knows lego.com is a good result for the search “Lego toys”Google’s algorithms start to relate the concept “Lego” closely to the concept “toys”Because the concepts are closely related Google starts to believe that lego.com is also a good result for the broader “toys” search.

We have a couple of ways to track overall brand performance, you can use these to help benchmark efforts over time.Direct traffic to the homepage

Links are definitely not the most important SEO factor.

HTTPS is required for many modern web technologies. HTTP/2 (H2), HTTP/3 (H3), Accelerated Mobile Pages (AMP), Progressive Web Apps (PWAs), service workers, geolocation, push notifications and more require HTTPS by default.

There are many types of certificates. The most common is Domain Validated (DV) which you can typically get for free from your web host, CDN, or issuers like https://letsencrypt.org. Organization Validated (OV) and Extended Validation (EV) may be seen as more trustworthy.

One certificate for a domain is a lot easier to maintain if you have a need for different subdomains.

wherever possible stick to well-known networks, like Starbucks. These Wi-Fi networks are likely less suspect because the people and companies operating them are already getting money out of you.

No public Wi-Fi network is absolutely secure—that depends as much on who's on it with you as who provides it—but in terms of relative safety, known quantities generally beat out that random public Wi-Fi network that pops up on your phone in a shopping mall, or a network operated by a third party that you've never heard of.

By far the most effective trick for staying safe on public Wi-Fi is to install a VPN

Given the negligible cost of local SIM cards compared to the expense of business travel, it's best to use them in favor of public wi-fi, together with other security measures (encrypted mail, encrypted files, low privileges, compartmentalization, monitoring, VPN). Even secured wi-fi is still someone else's network, someone local that can be impersonated and that gets two-way access to your traffic.

Mitigating the threat posed by these security flaws is difficult, but if one must connect to public "hotspots," then the best approach is to utilize a VPN.

be sure your device is set to have all stored data encrypted in the case of theft.

USB Data Blocker

secure Wi-Fi, a VPN, encrypted drives, anti-virus, and endpoint protection,

Site owners do not have to do anything to get a sitelinks search box to appear.However, there is structured data available for customizing how a sitelinks search box will appear when Google decides to show one.

Whether or not the structured data is used will not impact Google’s decision to show a sitelinks search box.In fact, Mueller says this feature is “rarely” shown in search results.

So it’s very rare, or it feels very rare, that we would show a sitelink search box in general – for queries, for sites. And only for those cases where we would show it, if you have the markup we’ll try to use the markup, if you don’t have it we’ll just use the default setup.So that’s something where, if you’re currently not seeing a sitelink searchbox at all, then adding the markup for that will have no effect.”