Contents contributed and discussions participated by jack_fox - DISC Inc

shared by jack_fox on 27 Jul 21 - No Cached

one, that you need to focus on ranking for queries that are too complex for Google to answer simply on a SERP (or that are transactional in nature), and two, that Google cares most about satisfying the user query so well that they don’t search for the same thing again.This means that a shitty user experience or content that doesn’t properly address the query isn’t going to cut it anymore.
...

Cancel
The 80/20 of linking is this: you want as many links from high-quality, topically relevant sites and pages as possible, and you want those pointing to the pages on your site that are most rank-worthy.
...

Cancel

shared by jack_fox on 27 Jul 21 - No Cached

Google determines the relatedness of URLs by comparing multiple factors, such as the entities mentioned on the page and the general category of the page.
...

Cancel

shared by jack_fox on 25 Jul 21 - No Cached

topical relevance or topical authority, grouping together related content pieces helps to position you to search engines as experts in your field, showcasing that you cover a topic in great depth. 
...

Cancel
good site structure should: Group topically related content together Highlight your most important pages Keep content simple and organized in a logical hierarchy
...

Cancel
define your topic clusters, determine your pillar page for each cluster, and then expand to plan the supporting content
...

Cancel
...1 more annotation...
Siloing URLs helps to keep topical relevance within folders; however, if this cannot be achieved due to technical restrictions, you can use internal linking to showcase the topical connection between pages. 
...

Cancel

shared by jack_fox on 25 Jul 21 - No Cached

Sitelinks are a bonus benefit that you get from a strong site architecture. There’s no structured data markup for sitelinks. They happen automatically when your site is authoritative and interlinked.
...

Cancel

shared by jack_fox on 23 Jul 21 - No Cached

From a technical SEO perspective, one of the most effective ways to create strong connections is through schema markup.
...

Cancel
By linking the content on your website to resources across the Web, search engines begin to understand and contextualize the information.
...

Cancel
One effective way to contextualize your content is to link the information on your website to other entities in knowledge graphs with high E-A-T like Wikipedia. Of course, not all entities exist on Wikipedia pages. Other types of entities, like you, your brand or your company, can be linked to knowledge graphs like LinkedIn.
...

Cancel

shared by jack_fox on 23 Jul 21 - No Cached

if you have clients that really want to remove redirects for whatever reason, if the redirect is live for a year or more, it is safe to do so from an SEO perspective specific to Google Search. More importantly, if the redirect is removed over time because of just normal maintenance and it has been a year, you still do not need to worry.
...

Cancel

shared by jack_fox on 22 Jul 21 - No Cached

By analyzing the source domain name that’s part of the migration, you can view urls that Googlebot is coming across that end up as 404s. And that can help you find gaps in your 301 redirection plan.
...

Cancel
Although there’s a lag in the data populating (3-4 days), the Crawl Stats reporting can sure help surface problems during domain name changes and url migrations
...

Cancel

shared by jack_fox on 22 Jul 21 - No Cached

we sometimes see folks kind of obsessing about limiting the crawl depth, for example, and trying to make it so that Googlebot can crawl to all pages in a very quick time. And to some extent, I think that makes sense," he said. He added, "On the other hand, kind of more the top down approach or pyramid structure helps us a lot more to understand the context of individual pages within the site
...

Cancel
at the same time, you don't want it to be such that it's like you have to click through a million times to actually get to the actual content. You need to have, I don't know, some reasonable number of clicks, essentially, to get to the content.
...

Cancel