Contents contributed and discussions participated by jack_fox - DISC Inc

shared by jack_fox on 25 Aug 21 - No Cached

shared by jack_fox on 24 Aug 21 - No Cached

Google made a change to how title tags are shown for sites sometime around August 17th/18th in 2021
...

Cancel
Overall, there has been a decline in the length of title tags (according to Rank Ranger) within Google’s search results on both mobile and desktop. This however doesn’t appear to be a result of a pixel limit change.
...

Cancel
In some instances, the new title has been taken from header tags, internal links, image alt text, or even made up completely by Google.
...

Cancel
...2 more annotations...
Google really wants to make sure that the brand name is visible within the title tag, so it can be re-written to become well-suited to having the brand name on the end of the snippet.
...

Cancel
Google has confirmed that when they show a different title in search results compared to what has been specified, this will not impact your rankings for that page
...

Cancel

shared by jack_fox on 23 Aug 21 - No Cached

Once call history is on, customers connect to you through a forwarding number instead of through the number on your profile. At the start of a call, you’ll get an automated message that says, “Call from Google.”
...

Cancel

shared by jack_fox on 17 Aug 21 - No Cached

We recommend choosing “topic” when possible. Topics are language agnostic and account for spelling variations (and mistakes!), as well as multiple names for the same thing.
...

Cancel
You can compare up to five topics or search terms, and for each one, you can specify the geography.
...

Cancel

shared by jack_fox on 17 Aug 21 - No Cached

The New content card shows pages in your site that got their first pageviews in the last 28 days.
...

Cancel
If we didn't report your new content, it doesn't mean that it has no GA traffic or that it isn't indexed.
...

Cancel
Trending x%: represents a comparison between the last 28 days and the previous performance. This badge is only shown when the trend is significantly greater than the general site trend.
...

Cancel

shared by jack_fox on 17 Aug 21 - No Cached

shared by jack_fox on 13 Aug 21 - No Cached

shared by jack_fox on 12 Aug 21 - No Cached

Sub-topics + intents + tasks
...

Cancel
Your page is NOT ranked independently 218. Your page is judged for the ‘added value / diversity’ it can bring to a mix of results ALREADY deemed relevant
...

Cancel
Since meeting the needs of under-specified queries requires broad coverage 223. You will be judged on “How many of the intents of this under- specified query do you meet?”
...

Cancel
...4 more annotations...
Always think “Where is the information gain beyond what is already in this site?”
...

Cancel
Don’t just add more content 236. Think… Are we bringing a new perspective? Is the page substantively different to what we already have Does this page meet another aspect of information need / different intent? Does this page substantively bring another type of media into the mix? Don’t try to be the same as what is already ranking… do something more / different
...

Cancel
Bring a new perspective THOUGHT LEADERSHIP NEW DATA DRIVEN REFRESHING PERSPECTIVES INTERACTIVE TOOLS ADDITIONAL FEATURES IN YOUR CONTENT WHICH OTHERS DON’T HAVE?
...

Cancel
Improving informational content Add semantic headings Connect up topics via ‘relatedness’ Learn to structure content properly Inverted pyramid approach to web content Avoid verbosity Move’ and ‘prune’ with caution Don’t ‘prune’ away your semantic ‘relatedness’
...

Cancel

shared by jack_fox on 21 Apr 19 - No Cached

Another example to be clearer, you have an image a domain.com/image.jpg and someone links directly to that image. That image is embedded on domain.com/pageA.html. Google is saying that domain.com/pageA.html won't get a ranking benefit because there is a link to domain.com/image.jpg.
...

Cancel