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Rob Laporte

Social Interactions - Web Tracking (ga.js) - Google Analytics - Google Developers - 0 views

developers.google.com/...gaTrackingSocial

roi planning social media

shared by Rob Laporte on 06 Mar 13 - No Cached
  • Rob Laporte on 06 Mar 13
     
    working example of how to integrate Analytics with Facebook and Twitter buttons
Rob Laporte

Forget Rankings: Here Are 6 SEO Metrics That Matter - Search Engine Watch (#SEW) - 0 views

searchenginewatch.com/...-Are-6-SEO-Metrics-That-Matter

roi planning

shared by Rob Laporte on 14 Dec 12 - No Cached
  • Rob Laporte on 14 Dec 12
     
    "6. Regular Expressions Match I like to view regular expressions match as an extension of exact match because it allows you to bring under one umbrella similar goals. Using our example from above, inside Google Analytics identify your regular expression match by typing in "^/purchase-chickens". In essence, you're telling Google Analytics to hunt down metrics on any page within that family of URLs: /purchase-chickens.html, /purchase-chickens/blog and so on. What you won't see are URLs with those keywords, but flopped: blog/purchase-chicken or subscribe/purchase-chicken (you can find that data, however, by using the $ symbol instead of the ^ symbol)."
Rob Laporte

Can We Please Stop Hyping Social as the Marketing Messiah? - Search Engine Watch (#SEW) - 0 views

searchenginewatch.com/...ocial-as-the-Marketing-Messiah

seo roi planning social media Statistics

shared by Rob Laporte on 01 Apr 13 - No Cached
  • Rob Laporte on 01 Apr 13
     
    5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
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