Google Ads conversion rates down, cost per lead up in 2023 - 0 views
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Search ad conversion rates down, cost per lead up in 2023 While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
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CPL: $53.52.
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91% of industries saw an increase in CPL as well as a decrease in conversion rate, WordStream reported.
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