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Jennifer Williams

Howstuffworks "How Podcasting Works" - 0 views

computer.howstuffworks.com/...printable

podcasting

shared by Jennifer Williams on 22 Apr 08 - Cached
  • Audio File FormatsMore than 250 formats for audio files exist! These are just a few of those available:.mp3 (MP3 audio file).ahx (WinAHX Tracker Module).band (GarageBand Project).dsm (Digital Sound Module).koz (Audiokoz Music File).pvc (Panasonic VM1 Voice File)
  • Jennifer Williams on 22 Apr 08
     
    Guide to listen to and record podcasts. Software lists.
Jennifer Williams

Joomla! Extensions Directory - Podcast Suite - 0 views

extensions.joomla.org/...Itemid,35

joomla podcasting

shared by Jennifer Williams on 22 Apr 08 - Cached
  • Jennifer Williams on 22 Apr 08
     
    Review of Joomla Podcast Suite
Jennifer Williams

Podcast + Videocast Essential Training: Hardware Setup for Macintosh and Windows - 0 views

creativemac.digitalmedianet.com/...viewarticle.jsp

podcasting social media

shared by Jennifer Williams on 22 Apr 08 - Cached
  • Jennifer Williams on 22 Apr 08
     
    Podcast and Videocast Essential Training with Garrick Chow takes you through hardware and software requirements, planning a broadcast, recording, editing, and posting your files for download.
Jennifer Williams

How to Speak Millennial: Lessons From a B-School Dean - 0 views

www.bnet.com/2403-13059_23-201746.html

social media

shared by Jennifer Williams on 20 May 08 - Cached
    • Jennifer Williams
      Jennifer Williams on 20 May 08
       
      Though this page pertains to how to work with Millenials (Gen Y), it is pertinent to understanding who the next generation is that we are marketing to and how they gather information.
  • Jennifer Williams on 20 May 08
     
    Perhaps nobody has more experience with millennials entering the career phase of their lives than the admissions director of an MBA program. That's why we asked Peter Johnson, who heads up admissions at the University of California at Berkeley's Haas School of Business, to tell us what profession-minded millennials want and how best to communicate with them. You might just be surprised - as Johnson once was - at how podcasts, blogs, and even an extremely patient phone demeanor can help bridge the gap between members of this generation and their future supervisors.
Rob Laporte

Social media users are 83% more likely to be loyal customers, retailer says | InternetR... - 0 views

www.internetretailer.com/dailyNews.asp

social media

shared by Rob Laporte on 24 Jun 09 - Cached
  • Social media users are 83% more likely to be loyal customers, retailer says For a new marketing medium, social media isn`t doing too bad at Lion Brand Yarn Co.: 20% of shoppers coming to the e-commerce site from one of the retailer`s social presences, including those on Ravelry and Flickr as well as its own blog, buy merchandise. What`s more, Lion Brand Yarn finds social media users are 83% more likely to be very loyal to the brand compared with those shoppers who don`t use social media. "We didn`t go in with a big P&L—blogs, podcasts and social networks do not involve big out-of-pocket costs, and they just made sense for us because we`re used to communicating with our customers," said Rabinowitz, who spoke at IRCE in a session titled "Social Media: If Not Now, When?" "Through social media we can talk with people online directly, we can convey we are a small, family-owned business, and we can help them understand who we are as individuals within a company, which is important because people like buying from people, not corporations. With social venues you can personalize your company."
jack_fox

When Choosing Marketing Channels, Visualize the Curve | SparkToro - 0 views

sparktoro.com/...g-channels-visualize-the-curve

seo

shared by jack_fox on 30 Apr 21 - No Cached
  • a dangerous myth running around the entrepreneurial, small business, and marketing worlds perpetuating the idea that you can take a small/new brand and profitably, reliably acquire customers through either content+SEO or ads alone. Don’t get me wrong: it’s not impossible.
  • if they invest in content+SEO without any existing coverage, traction, brand awareness, or audience, the odds of getting visitors to see that content, or Google to rank it, are vanishingly small.
  • As you build up a marketing engine, earn traction, grow your brand, and build audiences that know you, like you, and prefer you when they see your ads/content/website/name, both ads and content tend to work better. That’s because the major platforms reward brands that earn higher-than-average engagement (in organic results and ads) with higher rankings, lower costs-per-click, and more visibility.
  • ...3 more annotations...
  • chances are, you’ll need to build your brand first, then slowly dip your toes into advertising, likely starting with re-targeting audiences that have already visited your site via organic channels or given you their email.
  • most of the time with new ventures, local businesses, and small organizations, neither the ranking authority nor the audience are present yet. Thus, content and SEO become long-term, slow-investment channels (and, tragically, most give up on them long before they start paying dividends).
  • “Influence Marketing,” is what I’m calling the process of finding sources of influence (blogs, websites, email newsletters, social accounts, podcasts, YouTube channels, events, webinars, etc) that already reach your target audience and pitching them for coverage, publishing opportunities, or sponsorship.
  • jack_fox on 30 Apr 21
     
    "a dangerous myth running around the entrepreneurial, small business, and marketing worlds perpetuating the idea that you can take a small/new brand and profitably, reliably acquire customers through either content+SEO or ads alone. Don't get me wrong: it's not impossible. "
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