Group items tagged

Be sure to specify your logo, social profile links and corporate contact information.

More specific items inherit the properties of their parent.

Actually, a LocalBusiness is a more specific type of Place and a more specific type of Organization, so it inherits properties from both parent types.)

In general, the more content you mark up, the better. However, as a general rule, you should mark up only the content that is visible to people who visit the web page and not content in hidden div's or other hidden page elements.

Still use the disavow file carefully and when it's appropriate

Fraggles are a combination of ‘Fragments’ and ‘Handles’ that rank in Google search results. When clicked, Fraggles scroll directly to a specific section of an article, forum or webpage. What is important about this, when it happens, is that multiple answer fragments on a page are being indexed and ranked separately in Google, as part of a larger result – usually in a carousel of potential answers,

So far, they are almost always in the format of a quick fact or an answer to a question.

Now, Google appears to be indexing multiple pieces of content on a page separately, caching the most important information as a Fraggle, so that it can be shown in a carousel of other Fraggles, or ultimately, possibly so that it can be promoted quickly to an Answer in position-zero.

the information provided via the title attribute is completely hidden to the vast majority of users who use a keyboard to navigate content.

Screen readers don’t support access to the title attribute content in a consistent way.

Specifically for links, a meaningful, descriptive, accurate anchor text is the best accessible solution.

Did you add trust signals to your site? Authors to articles, author bios, links to professional social media accounts etc

Organic click share is dramatically lower on mobile devices yet SEO optimization remains critical.

Equally important is looking into appearing in other types of results, such as image search and YouTube

Image alt attributes (often referred to incorrectly as ‘alt tags’) should specify relevant and descriptive alternative text about the purpose of an image and appear in the source of the HTML like the below example.

Images can conceivably have many different URLs referencing them, and hence, many different alt texts as well. While many CMS set a single alt text for any image, it’s actually set in the HTML within the IMG element and alt attribute, which like anchor text of a link, can be very different.

Don’t set up a review kiosk in your place of business to ask for reviews. A single IP address being shared amongst multiple reviews on a given platform can lead to those reviews being flagged and removed.

Don’t narrow your focus to a single platform. Diversity in where your business has reviews posted is insurance against reputation loss should something happen to your reviews on any one of the platforms.

When a customer is willing to share an email, follow up within a few days to ask them to write a review about their experience. Give them a choice of platforms so that they can pick their favorite.

According to a study conducted by Dan Zarrella of Hubspot, there is a definite, positive correlation between the number of social media shares your content has and the amount of backlinks.

Focusing too much or solely on organic will present long-term growth roadblocks as local organic real estate continues to disappear and become more volatile

A typical unified local SERP campaign will include: Optimized GMB listing

Online reputation strategy (responding to reviews is just as important as gaining new ones) Google Local Services Ads (if applicable) Geo-focused PPC strategy (see below – use PPC to supplement organic visibility) Retargeting (GDN, YouTube, social channels) Local link building (referral traffic is going to be the new DA) Aggregated reporting Citations and NAP consistency

1. Googlebot crawls, Caffeine index and render. 2. For HTML web pages, Googlebot requests a page and downloads the HTML, contents are then indexed by Caffeine. 3. For JavaScript web pages, Googlebot request a page, downloads the HTML, first indexing happens. Caffeine then renders the page, send rendered links and data back to Googlebot for crawl queue, after re-crawl, cue second indexation. 4. Rendering is resource heavy and second indexation will be put on queue, which makes it less efficient. 5. Use the fetch and render tool on Google Search Console and Chrome 41 to gauge how good can Google index your JavaScript page.

If you embed a widget with reviews about your site (LocalBusiness/Organization & sub-types), on your site, we won't show those as "stars" in search. If the reviews are elsewhere, then we would show those there.

Lily's Music Blog" can review "XYZ Records", but if "XYZ Records" hosts their reviews on their own site, then we wouldn't show that.

It's fine to show them on the page to users, and/or to link to them (sometimes it's useful to give a bit of background about a business), it's just that we wouldn't show as review stars in the search results, when it's for your site & on your site.

Thanks to such SERP features as featured snippets, Google’s Local Packs, Knowledge graphs, and so on, more than half of all searches are now “zero-click searches.” That means that the user’s query is answered on the SERP itself, without them having to click away anywhere.

Consider what kind of searches these are: those are people looking for your address and phone number

On the other hand, linkless mentions are becoming more and more important, with Google and Bing confirming those are used as ranking signals.

On December 14, 2014, Google announced the shutdown of Freebase -- Wikidata's strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase's data over to Wikidata

Along with structured data, Wikipedia, and a handful of others, Wikidata is a go-to source for building this information

Do not use multiple accounts to edit the same Wikidata listing.

standards for software development. The idea is to use the federal contracting process to force changes that will eventually trickle down to the rest of the private sector.

Hackers linked to Russian intelligence compromised one of the company's routine software updates and used that access to break into about 100 top U.S. companies and about a dozen government agencies. The hackers roamed around the networks for nine months before they were finally discovered.

If you find a sluggish market, your client can become a winner with the right strategy.

The higher a business appeared in the local finder, the more stable it tended to be throughout the year. The lower a business appeared in the local finder, the more erratic its position was as the year moved along.

If either of these brands were your agency’s client, you would need to take Tansy’s wins column and build your strategy from it. Your strategy could include recommendations for: Primary category adjustment based on ranking goalsWebsite development and optimizationLink developmentPhotographyReview acquisition, including both numbers and recency, as well as review languageCustomer service improvements via owner responses and Q&A usage