Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
38% of marketers are publishing content at least once a week
60% of B2B marketers say they have a difficult time coming up with content that will engage their audience
45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
Most experts agree to maximize SEO, a blog post should be between 1,000 and 1,500 words.
People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.
29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.
Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.
Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.
In 2017, the average length of a blog post was 1,142 words. In 2016, it was 1,054 words.
About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.
Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.