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Marketers eager to exploit the Web's viral potential will be interested to learn that a full one-third of all videos are shared online. I noticed last week that the YouTube video we added for Pvteye.com already has nearly 5,000 views. We should definitely encourage people to create video for their site if possible. How about virtual tours for sites like THS and SHC?

The funny thing about duplicate content is that you don't really have to have it for it to appear as if you do have it. But whether you have duplicate content on your site or not, to the search engines appearances are everything . The engines are pretty much just mindless bots that can't reason. They only see what is, or appears to be there and then do what the programmers have determined through the algorithm. How you set up your internal linking structure plays a significant role in whether you set yourself up to appear if you have duplicate content on your site or not. Some things we do without thinking, setting ourselves up for problems ahead. With a little foresight and planning, you can prevent duplicate content issues that are a result of poor internal link development. For example, we know that when we link to site.com/page1.html in one place but then link to www.site.com/page1.html in another, that we are really linking to the same page. But to the search engines, the www. can make a difference. They'll often look at those two links as links to two separate pages. And then analyze each page as if it is a duplicate of the other. But there is something we can do with our internal linking to alleviate this kind of appearance of duplicate content. Link to the www. version only Tomorrow I'll provide information on how to set up your site so when someone types in yoursite.com they are automatically redirected to www.yoursite.com. It's a great permanent fix, but as a safety measure, I also recommend simply adjusting all your links internally to do the same. Example of not linking to www. version. In the image above you can see that the domain contains the www., but when you mouse over any of the navigation links, they point to pages without the www. Even if you have a permanent redirect in place, all the links on your site should point to the proper place. At the very least you're making the search engines and visitors NOT have to redirect. At best, should y