Group items tagged

mapping of strings to things

Entity Optimization

"locale-adaptive crawling"

There's one workaround I will leave you with that negates the use of redirects altogether-including conditional ones. It's useful specifically for tracking, and involves appending tracking information to URLs in such a way that tracked URLs are automatically collapsed by the engines. No, it doesn't involve JavaScript. Curiously, I don't ever hear this method being discussed. The method makes use of the # (hash or pound character), which is normally used to direct visitors to an anchored part of a web page. Simply append a # to your URL followed by the tracking code or ID. For example: www.example.com/widgets.php#partner42. Search engines will ignore the # and everything after it; thus, PageRank is aggregated and duplicates are avoided. Hopefully this has challenged you to think critically about redirects-temporary, permanent and conditional-and their implications for SEO. Opt for permanent (301) over temporary (302) if you want the link juice to transfer. Conditional redirects should be avoided, especially if your risk tolerance for penalization is low. If you take a good hard look at your "need" for conditional redirects, I think you may find you don't really need them at all.

Adam Audette