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Rob Laporte

Search Force SEM Platform Now Supports Image Ads - MarketingVOX - 0 views

  • Search Force SEM Platform Now Supports Image Ads SearchForce, a company whose platform consolidates bid optimization, campaign management and reporting, has incorporated support for content-rich image ads. The company claims it is the first search engine marketing and bid optimization firm to do so. Users can now decide the specific placement of image ads within Google's AdWords network. They can also optimize bids, track conversions and view reporting on them. According to SearchForce, image ads remain lamentably little-used because of lack of visibility, awareness about location of placement, and the inability to clearly associate ROI to spend. Apart from the support of image ads, its platform also enables users to segment keywords by performance and automate multiple programs. In May, the company launched a new profit algorithm that enables clients to quickly adjust bids based on quality, seasonality and day of the week patterns. A recent Hitwise report found that, while marketing dollars are increasingly moving online, search advertising has taken a blow as a result of the recession.
Rob Laporte

Does Google Look At Keywords In Long Titles? - 0 views

  • Let's not forget that Google recently confirmed showing longer snippets for the description part of the search listings. Would this translate to longer titles and clickable links? Who knows - it would not surprise me to see this.
Rob Laporte

AdWords Bid Management: Advanced Tactics - 0 views

  • Tracking conversion value as expected customer value For many AdWords advertisers, simply tracking conversions is an “advanced” tactic. High-performing marketers go a step further and also use AdWords conversion tracker to dynamically track the value associated with each conversion. With a simple modification to the conversion tracking script (and a tiny bit of custom programming), you can track the monetary value associated with each conversion. If one conversion brings in $30 while another brings in $50, both values will be recorded with their respective keyword in the AdWords reports (Google doesn’t currently allow you to see conversion value in the normal interface. The “total value” and “value / cost” stats are only available through reports in your AdWords Report Center.).
Jennifer Williams

Do Search Engines Look at Keywords in URLs? - 0 views

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    Newly published Yahoo patent.
Rob Laporte

Google third-party policy - Advertising Policies Help - 0 views

  • In addition to meeting the requirements outlined below, third parties must make reasonable efforts to provide their customers with other relevant information when requested.
  • If your applicable terms of service require a monthly performance report for customers, you must include data on costs, clicks, and impressions at the Google advertising account level. When sharing Google advertising cost data with customers, report the exact amount charged by Google, exclusive of any fees that you charge.
  • you can meet this reporting requirement by allowing your customers to sign in to their Google advertising accounts directly to access their cost and performance data. Learn how to share account access.
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  • Third parties often charge a management fee for the valuable services they provide, and end-advertisers should know if they are going to be charged these fees. If you charge a management fee (separate from the cost of AdWords or AdWords Express), let customers know. At a minimum, inform new customers in writing before each first sale and disclose the existence of this fee on customer invoices.
  • It's important for advertisers to have the ability to contact Google directly with concerns about a third-party partner. To allow Google to properly investigate and assist the advertiser, we require that you provide your customers with the customer IDs for their AdWords or AdWords Express accounts when requested. Learn how to find an AdWords customer ID
  • putting undue pressure on an advertiser to sign up or stay with your agency
  • Having a separate account for each end-advertiser is essential to maintaining the integrity of the AdWords Quality Score. Because account history is a core component of the AdWords Quality Score, mixing advertisers in one account can result in Quality Scores that inaccurately represent any one advertiser's performance. Additionally, we'll show only one ad per account for a particular keyword, so mixing advertisers in one account could unfairly limit ad serving for those advertisers. For these reasons, we require that you use a separate account for each end-advertiser that you manage.
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    "In addition to meeting the requirements outlined below, third parties must make reasonable efforts to provide their customers with other relevant information when requested."
jack_fox

Image Alt Text vs. Title Text vs. File Names: What's the Difference? - 0 views

  • For design-based images that are unimportant, blank alt text attributes may be used.
  • alternative text should include targeted keyword optimization in a context that describes what the image is about.
  • the image title is not used for search ranking, so it is not quite as important to optimize for.
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  • We particularly discourage pages where neither the images or the text are original content.
  • Google uses the URL path as well as the file name to help it understand your images. Consider organizing your image content so that URLs are constructed logically.
  • By optimizing file names in accordance with optimizations of alt text and title text, it is possible to provide increased understanding that will help your images rank in image search
  • you don’t need long file names with long descriptive text.
Rob Laporte

Are PPC Ads Now Counting in Google Organic Backlinks? - Search Engine Watch (SEW) - 0 views

  • In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search. My team recently noticed this in one of our client's Google Webmaster Tools accounts. They saw instances of backlink anchor text that we knew we weren't optimizing against (not requesting links with these keywords) and they seemed very promotional in nature. When we reviewed these links, we saw that they were coming from paid search efforts. They were the titles of the ads on both Overture/Yahoo Search Marketing and Google AdWords. Yet, Google Webmaster Tools was (and still is) showing these as anchor text of backlinks to the Web site.
Rob Laporte

Page 3 - Textlinkbrokers.com & text-link-ads.com - SEO Chat - 0 views

  • Jarrod u seem pretty convincing here. I sent a mail to Brigette (ur account manager) last month and asked some few simple questions regarding the services. Not a single answer was convincing enough to buy your services and that's when i decided not to purchase links through u. Here are the excerpts: Quote: 1. What if we decide to discontinue your service in the future? Do we lose all the purchased back links in that case? TLB: If you rent links, they would come down. However, if you purchase products that are permanently placed, we do not take them down. But you don't place text links permanently. Even your permanent package gives only 6 months guarantee. Quote: 2. How we can secure the ownership of our purchased links? What if the webmaster removed the link we have purchased after some time or what if he moved the link to some other location or some other web page or changed the anchor text of the link or added large number of other external links (may be from our competitors) and thus reducing our link weight or what if he made our link no follow or what if he deleted the web page or shut down the website? Can we claim any compensation or refund in that case? TLB: Each of our products has different minimums and guarantees. Our permanent links that are included in the “Booster Package” have a 3 month guarantee. During this time we have a script that ensures your link stays live. If, for some reason, it were to come down we would replace it free of charge. Beyond that, you would have no recourse. However, if you purchase a permanent link package, they have a 6 month guarantee that works the same way. Do you call this a convincing reply? Quote: 3. How you can ensure us that you will not get our website penalized or banned by Google through your back links? What if our website gets penalized or banned by Google because of the link you have purchased for us? What is your policy in that case? TLB: We take every step possible to ensure that does not happen. We do things very differently than most link building companies. We do not use software, feeds or auto generated code of any kind. Each of our links are manually placed on 100% SEO friendly sites. Everyone who is accepted into our inventory goes through an extensive approval process. We deny applications daily for not meeting the large number of criteria our Quality Assurance team looks at. Once they are accepted into inventory, their information is not posted on the web site. They are not allowed to post anything on their site that says they are affiliated with us in any way. They are not asked to and not allowed to backlink to us under any circumstances. We take the protection of our Inventory Partners and our clients very seriously. If a potential client goes to our website to view inventory, they will only see general information such as a description, page rank, site age, number of outbound links, etc. The only way to view the actual url is to sign a non-disclosure agreement. That is only done after speaking with a Customer Service Representative or Account Manager who would create the list for you. So, as you can see, for years we have done everything we can do to protect our inventory partners as well as our clients. Our goals is to make you successful so that we can continue with a long term business relationship. If we do not protect our partners and they get penalized, your links will not pass SEO value. Therefore, we take that very seriously. Your so called forbidden inventory is just one report away from Google web spam team. Once identified, everyone associated with it will bust like a bubble. IMO that's the risk rand was talking about.
  • Himanshu160, I only wish that I could replicate myself, wouldn't that be great. I would be happy to discuss other options with you outside of the forums or get you to one of our senior account reps. I do not handle very many sales and this isn't the place for it. As for our perm links, most of those are placed on sites that we do not control thus it becomes too costly to guarantee them forever. We have found that if they have stayed up for 6 months the churn rate is fairly low after that.. The 3 month guarantee is being offered at a cheaper rate and usually only used in our bundles. Again if it has stayed live for 3 months the churn rate isn't going to be very high after that. There are advantages to being on our controlled inventory but also some disadvantages. With our controlled inventory we can make sure every link we place stays up, those tend to be the links we charge monthly, although we have done some custom perm links on controlled inventory. The disadvantage is that if someone reports one of our controlled sites to Google it can loose value, of course some sites are at more risk than others because they sell a lot of links or they sell homepage links in the sidebar etc.. We do have inventory that is cleaner than others and we can even do exclusive deals so that you are the only one on the site. It all depends on your budget. For most low competition keywords one of our cheap link bundles is all that is needed. Sure some of the links will go down over time, and yes Google may devalue some. However there are always new links being built to replace the few that go down so the results are a nice increase in rankings over time.
Rob Laporte

Google Shares Mobile Search Volumes - Search Engine Watch Forums - 0 views

  • 1 Week Ago AccuraCast vbmenu_register("postmenu_141249", true); This is just a forum. Opinions expressed here are not official!   Join Date: Oct 2004 Location: London, UK Posts: 115 Google Shares Mobile Search Volumes After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can put a number and a value to mobile search advertising, and make a stronger business case to prospective clients.
Rob Laporte

7 Search Tools You May Not Know … But Should - 0 views

  • Soovle Soovle offers a unique search interface that puts a variety of search sites on a single page. But what makes it unique is that, as you type in the search box, Soovle shows you the auto-completion phrases that each search site recommends. In addition to being original, that function could serve to help with a keyword research project. It looks like this: Google is the default search site when you arrive, but you can use the right-arrow on your keyboard to quickly select a different site to perform your search. And there’s also a daily update on the top auto-complete terms. Each day, Soovle queries the search sites to find out what they show as the top results for each letter of the alphabet. Pretty cool stuff.
Rob Laporte

SEO Tools Come To iPhone - 0 views

  • Oct 28, 2008 at 9:17am Eastern by Barry Schwartz    SEO Tools Come To iPhone I was waiting for the day someone would bring an SEO tool to the iPhone. Today is that day, Infindigm released a tool named proSEO - iPhone SEO Content Analyzer. You can download the tool on iTunes or on your iPhone. To see the tool on iTunes, use this link. It does cost $14.99 but it seems to have a nice feature set, including: Complete source code listing Listing of META keywords Listing of META description Listing of all META tags in the document Tag counts - this feature counts all the tags in a document to give clues about composition. Contents of the <title> tag. The body of text with tags removed Percentage of body words that are stop words (See Supported Languages Below). Stopwords are not counted by the search engines, so you can determine how effective your marketing copy is by knowing how much of what you’ve written will be ignored. The total word count of the document for words that are not determined to be numbers Phrase counting for phrases of length 1 to 5 words — this helps you determine repetitive phrases in the document The anchor tags in the document — and, specifically if there is an image in the link text. The inner HTML of of the tag. This is the same as the link text. All the image tags in the document The the text of the image “alt” attribute I wonder how popular this app will be. Even for SEOs, do they find themselves needing to analyze sites on the go? If so, would this tool be it?
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