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Internal Links Listings Sitelinks have been around for years, about five to be exact. Another important SERP feature that has also been around this long are site's internal links in the SERP listings. The occurrence of this isn't always deemed by branded or domain related searches as well as having a first place listing. These horizontally placed links located between the SERP listing description and URL are most often a mirrored replication of the anchor text of the text links you possess on your home page. To perform optimally at getting Google to display these, make sure the text links are placed in the first few paragraphs of copy to help increase your internal page CTR. Also, ensure that the anchor text is identical to the destination pages overall keyword focus. Having placement of internal links in Google SERPs is Google's thumbs up that you have a proper internal linking to keyword strategy.

Hierarchical Category Links One of the most recent SERP listing features you can use gauge Google's perception of your site are the hierarchical breadcrumb links placed in the URL line of SERP listings. These began to appear half a year ago and, like the internal link placement above, also don't require first place ranking, brand, or domain related searches to appear in SERPs. Receiving the hierarchical category links are achieved by utilizing a network of breadcrumb navigation across the internal pages of your site. To create an optimal process of breadcrumb linking, make sure you've applied your keyword strategy alongside the information architecture of your site content. Your URL structure should include keyword rich and content relevant category/folder naming conventions and ensure that site content falls into the appropriate categories. Furthermore, having a breadcrumb navigation in which the category links closely mimic the folder path of the URL helps to indicate to Google how the content of your site flows and that you have taken steps to properly deliver site content to search engines as well as users. Taking into consideration these Google SERP features will allow you to gain insight as to how Google understands the most important elements of your site from an SEO standpoint.