Skip to main content

Home/ DISC Inc/ Group items tagged site code & design

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Rob Laporte

The Importance of Site Speed in 2018 | Power Digital - 0 views

powerdigitalmarketing.com/...portance-of-site-speed-in-2018

seo site code & design

shared by Rob Laporte on 18 Feb 19 - No Cached
  • Site Speed’s Impact on SEO Site speed is a ranking factor and an even larger ranking factor for mobile pages. Google is rolling out a Mobile First index moving forward, which will officially take effect in July 2018, meaning now is the time to optimize for mobile site speed so you’re not on the losing team when it officially rolls out. With that being said, we have already seen the direct impact that site speed has on our clients’ websites’ SEO rankings and organic traffic. The reason why site speed is a ranking factor is that it is, first and foremost, a sign of quality user experience. A fast site speed will result in a better user experience, while a slow site speed will result in a poor user experience. A user is typically staying on a site longer if the site speed is faster and they also convert better and bounce less. For those reasons, Google has made it a ranking factor. Related: Improve Website Speed with these 5 Quick Tips We view three to four seconds or less as a good page load time. This varies slightly based on the type of site and industry but typically if your web pages load in under three to four seconds, you’re doing well. Once you exceed that load time, we start to see less optimal rankings as well as a poorer user experience. Conversely, if we brought this page speed down to sub-three to four seconds we would likely see better rankings. We have seen the effects of this first-hand with a client. We implemented site speed optimizations on a client’s website and the client’s developer accidentally removed the work we had done. The website with the site speed optimizations went from a four-second load time to a 12-second load time after the optimizations were removed, which caused rankings to plummet. We went back in and updated the site with the proper site speed optimizations again and got the website back to a four-second load time and rankings went back up. This illustrated in real-time that site speed has a direct link to SEO and keyword rankings. This is rare, as almost nothing happens in real-time for SEO, it’s a slow and steady wins the race scenario, but we saw the ranking impact in just a few days when site speed optimizations were stripped and then re-implemented. It was a great experiment because we already knew site speed made an impact on SEO, but this really showed the emphasis Google is placing on it for mobile and desktop from a search perspective. The benefits of site speed on user experience impact other digital channels as well, like paid search.
jack_fox

Web Hosting 101 - The Basics - 0 views

howtogetonline.com/web-hosting

site code & design

shared by jack_fox on 16 Oct 20 - No Cached
  • Linux servers are open source and can be based on a number of different distributions, such as Ubuntu, Debian, Red Hat, CentOS, or FreeBSD.
  • the most common forms of web hosting available are: Free Web Hosting Shared Web Hosting Managed Web Hosting VPS Web Hosting Dedicated Web Hosting Cloud Web Hosting
  • Free web hosting is offered by various companies primarily in order to up-sell other domain services or to publish advertising on pages that are hosted under the account.
  • ...33 more annotations...
  • With shared web hosting, there may be thousands of different businesses, individuals, and organizations all serving their website files to the public from the same computer.
  • The web hosting company employs systems administrators to manage the server software installation and security updates. The hosting clients use file transfer management tools to host web pages in HTML or other programming languages which serve the files to the public through the browser. The hard disk space on the remote server can be used for other purposes than web hosting, for example remote file storage, email accounts, sandbox web development, mobile app support, or running software scripts online.
  • Shared web hosting accounts can cost as little as $1 – $3 dollars per month and rarely cost more than $20. It is estimated that over 90% of the websites on the internet use shared web hosting to keep their information online 24 hours a day. Shared web hosts never turn off their services and offer seamless hardware upgrades in the data center that can keep a website online for years. Most of the available web development tools will integrate easily with a shared hosting account.
  • The main disadvantage of shared web hosting is that it is not able to scale effectively to support the traffic of large websites and usually includes strict limitations on the use of CPU processing power because of the pooled resources. Shared web hosting does not typically support the user installation of server extensions through the command line that are important for custom web development and mobile app support.
  • There is still no opportunity for advanced systems administration and custom server configurations on most shared hosting plans. Security on shared web hosting frameworks is not considered robust enough for sensitive corporate information and government accounts. There can also be performance issues that develop on a server if one domain is consistently consuming shared resources or hit with a DDoS attack. Because systems administration and root server configuration control is taken out of the hands of shared web hosting users, they are often overly reliant on the service company for tech support.
  • Shared web hosting is recommended for self-published websites and small business networks.
  • Managed web hosting is a version of shared hosting where the service company specializes in platform-specific products that support custom development frameworks. Examples of this can be seen in Pantheon and Acquia Cloud for Drupal, Nexcess for Magento, or WP Engine for WordPress. Managed host companies provide optimized server environments that can speed up website performance and page load times for high-traffic, CMS-driven websites.
  • Virtual Private Servers (VPS) are a web hosting solution designed to give more power and flexibility to website owners for custom developed software requirements and complex applications. Technically, a VPS will operate in the same manner as a dedicated server while operating on a partitioned hardware framework that allows for the use of only a fraction of the resources of the host machine.
  • Understanding which virtualization platform the VPS web hosting company is using to manage data center resources and client configurations is important.
  • Developers often prefer VPS accounts because they can custom configure the server with the choice of operating system and install whatever additional server extensions are required for programming web applications
  • The main benefit of VPS hosting is that website owners can “dial in” the exact amount of server resources that are required to optimize the performance of a complex website.
  • The main disadvantage of VPS web hosting is the complexity of systems administration required to install and manage the server software, which requires a lot of command line knowledge and background in web server configuration.
  • Inexperienced users can leave security holes in the environment that hackers using automated script bots and known server or database exploits can easily detect and target. Using a standardized cPanel, CentOS, & WHM environment or administration panels like Webmin and Virtualmin can help simplify the server administration process considerably by adding a GUI layer to access common tasks
  • VPS web hosting accounts are best suited for developers who need to custom configure the environment with server extensions that shared web hosts will not support. Typically these are related to the use of database frameworks other than MySQL, programming languages other than PHP, and server frameworks other than Apache.
  • Dedicated web hosting is the most expensive and flexible of all of the service plans offered by companies in the industry, as site owners are able to directly rent or lease a complete rack-mount server in a data center.
  • Dedicated servers are required to host the largest sites by traffic on the web, as well as by mobile apps which require elite performance
  • The main disadvantage of a dedicated server is that it is costly compared to shared hosting or VPS plans, and expensive even when compared to the price of the underlying hardware itself. With dedicated servers, the client is paying not only for the use of the server, but also for the trained technicians who manage it, the overhead costs of the data center, and access to the internet backbone. Data center costs include not only rental of office and warehouse space, but also the electricity required to run all of the servers and keep them cool. Data centers must also have back-up power generation facilities in case the local electricity supply is cut. All of the residual costs are included in the annual price of a dedicated server plan. Nevertheless, it is still often much cheaper then what would be required to manage a data center for a single business independently.
  • Cloud web hosting provides solutions for websites that need more processing power and require more than a single server instance because the amount of online traffic, including the number of queries to the database and resource files, is too high in volume for a single machine
  • Cloud web hosting is defined by the deployment of server clusters that scale automatically with the user traffic and processing power needs of a website, including advanced software applications for elastic load balancing, file storage, and database optimization
  • Cloud web hosting is similar to content delivery networks (CDNs) which use distributed global servers, advanced page caching, and file management software to optimize website performance for large websites. Many cloud hosting companies will offer the ability to choose the operating system, database framework, and geographic location of the server itself as part of the configuration options.
  • Cloud web hosting is designed for remote computing applications and required by large web sites whose user traffic exceeds the limits of what a single server instance will provide. Cloud web hosting is particularly designed to meet the needs of websites with large database requirements.
  • Not every website will require cloud hosting, but small businesses and start-ups who scale their traffic and user communities often find managed cloud services a reasonable option over dedicated servers because of the ability to “pay-as-you-go” for only the amount of server resources used and for the ability to keep sites online through cluster scaling at the times of peak user service provision.
  • The major downside to cloud hosting is the uncertainty involved with the variability of costs with sites on the “pay-as-you-go” model. Another problem can be associated with “hype” in the industry, which can lead to over-pricing and over-billing for unnecessary services or introductory plans.
  • Cloud web hosting can be similar to VPS or dedicated server frameworks where the systems administrator has the ability to custom configure the installation of the operating system with software extensions that are not available in shared hosting environments. Some managed cloud hosts simplify this process by offering optimally configured solutions with a proprietary base software package.
  • Some of the main features to look for in any web hosting account are: Server Architecture Operating System Version Domain Management Tools Systems Administration Tools Bandwidth & CPU Limitations Free Offers & Promotions Data Security Technical Support
  • Before purchasing any web hosting account, it is essential to verify the server hardware being used on the platform. Currently there is a wide variety of difference between the different versions of Intel Xeon, Atom, Itanium, and AMD Opteron servers deployed in data center use.
  • The version of Linux installed, for example CentOS and Cloud Linux, can also come with licensing restrictions due to the use of WHM and cPanel. The use of other Linux distributions like Ubuntu, Red Hat, Debian, FreeBSD, etc. in web servers is mostly related to developer preference for systems administration
  • Many hosting companies claim to offer “unlimited” bandwidth and data transfer. However, if a website uses too many CPU resources, it may still be throttled or taken offline at times of peak user traffic.
  • A web hosting company should provide a guaranteed uptime of at least 99.9% as part of the service plan.
  • Website owners should make sure that any web hosting plan will be configured securely, including firewalls and monitoring software to prevent intrusions by automated script-bot attacks. Check whether the web hosting company offers DDoS attack protection and auto-alerts for unauthorized logins. While shared web hosting plans include the company services related to upgrading the installed operating system and server software with the latest security patches, VPS and dedicated server accounts will need to be responsible for this through a qualified systems administrator. Web hosting companies that provide automated site file and database back-up tools like raid disk mirroring on advanced accounts provide an extra layer of site security in case of a server crash or technical error that leads to data loss.
  • Managed hosts have the advantage of experienced technical support teams with platform-specific knowledge
  • Small business website owners and independent publishers should start with a shared web hosting account, then upgrade to a VPS or Cloud hosting plan if the traffic scales beyond what the server will support.
  • While shared hosting under cPanel and CentOS remains the industry standard, innovations in cloud computing are changing the web hosting landscape quickly. Many web hosting companies are now offering “hybrid” approaches that combine the best features of cloud and shared hosting into a high-performance, low-cost retail plan that offers integrated load balancing, page caching, and CDN services on elite server hardware configurations.
  • jack_fox on 16 Oct 20
     
    "Linux servers are open source and can be based on a number of different distributions, such as Ubuntu, Debian, Red Hat, CentOS, or FreeBSD."
Rob Laporte

AMP Definition - SEO Glossary | Searchmetrics - 0 views

www.searchmetrics.com/...accelerated-mobile-pages

seo site code & design usability & CRO

shared by Rob Laporte on 14 Jan 19 - No Cached
  • Open Source framework designed to speed up load times for mobile internet users
  • Characteristic features of AMP are reduced JavaScript and CSS elements, and the use of a Content Delivery Network
  • With the help of the right plugins, WordPress users can also publish over AMP, though there is not yet an eCommerce solution for AMP.
  • ...2 more annotations...
  • There are a number of specific features a website’s HTML has to have in order for it to run over AMP. Any audiovisual media content has to be marked with special AMP tags
  • Besides AMP, there are other mobile optimization strategies, including Responsive Web Design, or the use of separate mobile URLs with Progressive Web Apps.
Rob Laporte

Google's internal SEO strategy: Make small changes, embrace change, consolidate - Searc... - 0 views

searchengineland.com/race-change-consolidate-310363

seo site code & design usability & CRO

shared by Rob Laporte on 16 Jan 19 - No Cached
  • Small changes make a big impact. Google’s first point is that often with large sites, making small changes can make a big impact and return when it comes to search rankings. Google plotted the growth of one of the 7,000 websites, the Google My Business marketing site, showing how adding canonicals, hreflang to their XML sitemaps, and improving their metadata all resulted in gains in their organic traffic in search.Here is that chart:
  • Here is the chart showing the improvement after making the AMP error fixes:
  • Consolidation. For the past several years, many SEOs have been saying “less is more.” Meaning, having fewer sites and fewer pages with higher quality content often leads to better SEO results. Google says that works for them and they have been working on consolidating their sites. Google said they found a “large number” of near duplicate sites across their properties.“Duplicate content is not only confusing for users, it’s also confusing for search engines,” Google said. Google added, “Creating one great site instead of multiple microsites is the best way to encourage organic growth over time.”In one case study Google provided with the Google Retail site, they took six old websites and consolidated the content. They made “one great website” and it lead to them doubling the site’s call-to-action click-through rate and increased organic traffic by 64%.
jack_fox

- 0 views

twitter.com/...1173925354953728001

site code & design seo

shared by jack_fox on 18 Sep 19 - No Cached
  • If you embed a widget with reviews about your site (LocalBusiness/Organization & sub-types), on your site, we won't show those as "stars" in search. If the reviews are elsewhere, then we would show those there.
  • Lily's Music Blog" can review "XYZ Records", but if "XYZ Records" hosts their reviews on their own site, then we wouldn't show that.
  • It's fine to show them on the page to users, and/or to link to them (sometimes it's useful to give a bit of background about a business), it's just that we wouldn't show as review stars in the search results, when it's for your site & on your site.
Rob Laporte

BruceClay - SEO Newsletter - INTERNATIONAL: Universal Search Occurrences and Types in G... - 0 views

www.bruceclay.com/...universalsearchaustralia.html

seo international site code & design

shared by Rob Laporte on 22 Jun 10 - Cached

  • Recently, we noticed many more Universal Search results appearing in the Google.com.au SERPs. We performed some testing on the number of occurrences and the type of Universal Search results to provide some actionable insights and data to back up our observations.

    In addition, we wanted to test what Marissa Mayer, the Google VP of Search Products & User Experience stated in November 2009. In the interview, she noted that when Universal Search launched in 2007 a Universal Search item appeared in 4 percent of search queries, whereas in November 2009 a Universal Search item appeared in 25 percent of search queries.

    We selected a sample of different search results in Google.com.au (searched from an Australian IP and eliminating the impacts of personalised search) and recorded the occurrences and types of Universal Search results. We gathered this data across a number of different keyword groups including brand, high-volume, mid-tier, long-tail and celebrity- and news-related keywords. We then tracked those search results over a period of days to determine the level of change.

    Please note that these are based on a sample size and are based on an average across the sample set. The results of our research are outlined below:

    A) Percentage of Times a Universal Search Result Appears on Page 1

    Our research shows that:

    • 86 percent of all searches returned a Universal Search result on page
    • 74 percent of all searches returned a Universal Search result above the fold on page 1.
Rob Laporte

How to Optimize for Google's Featured Snippets to Build More Traffic - Moz - 1 views

moz.com/...optimize-featured-snippets

site code & design seo

shared by Rob Laporte on 21 Feb 18 - No Cached
  • Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet.
  • To avoid confusion, let's stick to the "featured snippet" term whenever there's a URL featured in the box, because these present an extra exposure to the linked site (hence they're important for content publishers):
  • It helps if you use a keyword research tool that shows immediately whether a query triggers featured results. SE Ranking offers a nice filter allowing you to see keywords that are currently triggering featured snippets:
  • ...7 more annotations...
  • Tools like Buzzsumo and Text Optimizer can give you a good insight into questions people tend to ask around your topic:
  • Note that Search Console labels featured snippet positions as #1 (SEO used to call them position 0). So when you see #1 in Google Search Console, there’s nothing to do here. Focus on #2 and lower.
  • MyBlogU (disclaimer: I am the founder) is a great way to do that. Just post a new project in the " Brainstorm" section and ask members to contribute their thoughts.
  • 1. Aim at answering each question concisely My own observation of answer boxes has led me to think that Google prefers to feature an answer which was given within one paragraph. An older study by AJ Ghergich cites that the average length of a paragraph snippet is 45 words (the maximum is 97 words), so let it be your guideline as to how long each answer should be in order to get featured. This doesn't mean your articles need to be one paragraph long. On the contrary, these days Google seems to give preference to long-form content (also known as " cornerstone content," which is obviously a better way to describe it because it's not just about length) that's broken into logical subsections and features attention-grabbing images.  Even if you don’t believe that cornerstone content receives any special treatment in SERPs, focusing on long articles will help you to cover more related questions within one piece (more on that below). All you need to do is to adjust your blogging style just a bit: Ask the question in your article (that may be a subheading)Immediately follow the question with a one-paragraph answerElaborate further in the article
  • 2. Be factual and organize well Google loves numbers, steps and lists. We've seen this again and again: More often than not, answer boxes will list the actual ingredients, number of steps, time to cook, year and city of birth, etc. Use Google’s guide on writing meta descriptions to get a good idea what kind of summaries and answers they are looking to generate snippets (including featured snippets). Google loves well-structured, factual, and number-driven content. There's no specific markup to structure your content. Google seems to pick up <table>, <ol>, and <ul> well and doesn't need any other pointers. Using H2 and H3 subheadings will make your content easier to understand for both Google and your readers. 3. Make sure one article answers many related questions Google is very good at determining synonymic and closely related questions, so should be you. There's no point in creating a separate page answering each specific question. Creating one solid article addressing many related questions is a much smarter strategy if you aim at getting featured in answer boxes. This leads us to the next tactic: 4. Organize your questions properly To combine many closely related questions in one article, you need to organize your queries properly. This will also help you structure your content well. I have a multi-level keyword organization strategy that can be applied here as well: A generic keyword makes a section or a category of the blogA more specific search query becomes the title of the articleEven more specific queries determine the subheadings of the article and thus define its structureThere will be multiple queries that are so closely related that they will all go under a single subheading For example: Serpstat helps me a lot when it comes to both discovering an article idea and then breaking it into subtopics. Check out its " Questions" section. It will provide hundreds of questions containing your core term and then generate a tag cloud of other popular terms that come up in those questions:
  • 5. Make sure to use eye-grabbing images
  • How about structured markup? Many people would suggest using Schema.org (simply because it's been a "thing" to recommend adding schema for anything and everything) but the aforementioned Ahrefs study shows that there's no correlation between featured results and structured markup.
  • Rob Laporte on 21 Feb 18
     
    "Organize your questions properly"
Rob Laporte

Google opens the AMP fire hose - 0 views

searchengineland.com/ogle-opens-amp-firehose-259569

seo usability & CRO site code & design

shared by Rob Laporte on 06 Oct 16 - No Cached
  • Rob Laporte on 06 Oct 16
     
    "AMP viewer"
jack_fox

28 Google rich snippets you should know in 2019 [guide + infographic] - Mangools Blog - 0 views

mangools.com/...google-rich-snippets-guide

site code & design seo

shared by jack_fox on 11 Apr 19 - No Cached
  • unless you are an authoritative website such as Wikipedia, your information probably won’t appear in the answer box.
  • having an image from your website in an image pack is not very beneficial.
  • Besides the common video thumbnail and video knowledge panel, videos may also appear in a carousel, both on the mobile and the desktop devices.
  • ...15 more annotations...
  • It is always a good idea to have a video on your website. It increases the user engagement and grabs the attention. If you appear in a SERP with your own video thumbnail, it increases the CTRs, and the user will likely stay longer on your site.
  • If you decide to host (or embed) a video on your own website, you have to include proper structured data markup.
  • In general, it’s easier to appear as a video thumbnail in SERP with youtube video.
  • From the technical point of view, it is important to have a structured data markup for your article and it is recommended by Google to have an AMP version of the website.
  • It is based on internal Google algorithm. Your website has to be authoritative and contain high quality content. It doesn’t matter if you are a big news portal or you have a personal blog. If there is a long, high quality content, Google may include your website.
  • If you want to appear as an in-depth article, you should write long, high quality and unique content marked up with a structured data markup for article (don’t forget to include your company logo within the schema markup).
  • Higher CTRs. It’s kinda catchy as numbers will always attract people attention. An image can make the feature even more prominent.
  • Implementation: Good old friend: structured data
  • In the SERP, they replace the classic URL of a result. It’s a simplified and a common version of URL of the result. Categories and leaf pages are separated with chevrons. On the desktop you can achieve it with the right structured data, in mobile SERP it is automatic for all results.
  • Breadcrumbs (as opposed to a common URL) are easier to read for people, so it leads to a better UX right from the very first interaction with your website in the SERP, which can also lead to a higher CTR.
  • It’s really easy to implement it on every blog or ecommerce site – just another structured data to your website. If you have a WordPress site, you can do that with SEO plugins like Yoast SEO.
  • It mainly appears for the root domain, but it can be shown for a leaf page too (e.g. if you have the blog as a leaf page, blog categories (leaf pages) may appear as sitelinks).
  • Sitelinks contain links to leaf pages of a current website with title and description. It may contain 2 – 10 sitelinks. Appearance on a mobile is a bit different from a desktop. You may also spot small sitelinks as a vertical enhancement of an organic result.
  • High CTRs.
  • You can’t directly control the occurrence of sitelinks. Only Google decides whether to display them or not. However, the best practise is to have a clear website hierarchy in a top menu website with descriptive anchor text. The sitelinks are links from the menu.
Rob Laporte

Google Docs Gains E-Commerce Option - Google Blog - InformationWeek - 0 views

www.informationweek.com/...4IDS013MSYBQE1GHOSKHWATMY32JVN

site code & design

shared by Rob Laporte on 06 Aug 09 - Cached
  • Google Docs Gains E-Commerce Option Posted by Thomas Claburn, Jul 30, 2009 06:10 PM Google (NSDQ: GOOG) on Thursday released the Google Checkout store gadget, software that allows any Google Docs user to create an online store and sell items using a Google spreadsheet. "Using new Spreadsheet Data APIs, we've integrated Google Docs and Google Checkout to make online selling a breeze," explains Google Checkout strategist Mike Giardina in a blog post. "In three simple steps, you'll be able to create an online store that's powered by Google Checkout and has inventory managed and stored in a Google spreadsheet." Giardina insists that the process is simple and can be completed in less than five minutes. To use the gadget, Google users first have to sign up for Google Checkout. They can then list whatever they want to sell in a Google spreadsheet and insert the Checkout gadget, which can also be used on Google Sites, Blogger, and iGoogle.
Rob Laporte

WebMama's Look at the Web: Help Me Create a Top 10 SEM List for Blogs.com - 0 views

blog.webmama.com/...reate-top-10-sem-list-for.html

seo site code & design

shared by Rob Laporte on 24 Nov 08 - Cached
  • My morning coffee is enjoyed over--http://www.searchengineland.com/http://www.searchengineguide.com/http://www.seroundtable.com/hope that helps!   At 22/10/08 17:07 ,  Barry Schwartz said... Heh... I'd also vote for SERoundtable.com   At 23/10/08 12:22 ,  Claudia Bruemmer said... http://searchengineland.com/http://www.toprankblog.com/http://www.seroundtable.com/http://www.seomoz.org/bloghttp://www.seobook.com/blog
Rob Laporte

Structured data with Schema.org: the ultimate guide * Yoast - 0 views

yoast.com/red-data-schema-ultimate-guide

seo site code & design sem & other tools

shared by Rob Laporte on 16 Jan 17 - No Cached
  • Rob Laporte on 16 Jan 17
     
    "AMP Glue plugin"
Rob Laporte

Google Changes Course on Nofollow - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3633972

seo site code & design

shared by Rob Laporte on 05 Jun 09 - Cached
  • This week at the SMX Advanced conference in Seattle, Cutts joined the discussion around nofollow during the duplicate content session. According to Outspoken Media's Lisa Barone: A debate broke out mid-session when Matt Cutts got involved about whether or not nofollow is still effective. Of course, as soon as it got hot, all search representatives got very tight lipped about who said what and what they really meant. As far as I could, Matt Cutts did NOT say that they ignore nofollow, but he DID hint that it is less effective today than it used to be. Later, Cutts addressed the issue again in his You&A keynote. When asked about PageRank sculpting, Cutts said that it will still work, but not as well. Basically, using nofollow will still prevent PageRank from passing from the linking page through the nofollowed link. But that PageRank is no longer "saved" to be used by other links on the page. It just "evaporates," according to Cutts. Rand Fishkin at SEOmoz has some visual aids to help describe the process. This change mainly affects those SEOs that have tried to optimize their pages using the nofollow tag for PageRank sculpting. It's safe to say that most site owners have no idea what PageRank sculpting is, which is probable a good thing, since it can quite easily be done wrong and cause more problems than it solves.
Rob Laporte

Common Shopify SEO pitfalls and how to avoid them - 0 views

searchengineland.com/s-and-how-to-avoid-them-338197

seo site code & design

shared by Rob Laporte on 10 Mar 21 - No Cached
  • No control over your robots.txt file The problem. Shopify does not allow store owners to edit their robots.txt file. This is an issue because the platform creates duplicate URLs for products associated with a collection/category page. “The ideal solution would be to use robots.txt disallow directives to block these pages from being crawled in the first place,” Kevin Wallner, founder of First Chair Digital, told Search Engine Land, noting that, while Shopify does add canonical tags pointing back to the correct product URL, this does not prevent the duplicate URLs from being crawled and potentially indexed. Solutions: Editing your Shopify theme, as discussed in our technical SEO for Shopify guide, is one way to resolve this issue. Alternatively, pages not included in your robots.txt file can be hidden from search engines by customizing the section of your theme’s layout file, as detailed on this Shopify help page. You can also use an app such as Sitemap & NoIndex Manager to add noindex tags and remove URLs from your sitemap, Wallner suggested. “Unfortunately this won’t work for duplicate product URLs, but it works for several other special Shopify page types with little to no SEO value, so it’s still a good move,” he said. Related: Shopify SEO Guide: How to increase organic traffic to your store Wallner also advised that store owners avoid linking to duplicate URLs in their header, footer, sidebars, breadcrumbs and within the text on their pages. If particular pages have earned important backlinks, store owners can also get in touch with webmasters to request that they link to the preferred URL.
Rob Laporte

Google's web crawler Googlebot now runs on the latest version of Chromium: Why that's a... - 0 views

searchengineland.com/est-version-of-chromium-316534

seo site code & design

shared by Rob Laporte on 16 May 19 - No Cached
  • More importantly, this means that Googlebot will be able to crawl most modern websites and access thousands of features that a modern browser can access including ES6 and newer JavaScript features
  • But, Googlebot still can’t see everything. Google said, “there are still some limitations, so check our troubleshooter for JavaScript-related issues and the video series on JavaScript SEO.” Google has listed the JavaScript issues that you should be considerate of. You can watch Google’s advice on JavaScript SEO on YouTube.
  • Why we care. This update means we as SEOs can focus more on creating useful and helpful content for our audiences and less time on working on technical workarounds for Google’s crawler. That doesn’t mean you can forget about how Google crawls and indexes your content, however. You still need to make sure your website is built in a search engine-friendly manner and that Google is crawling and indexing your website. But you likely will have to worry about this process just a little less now that Googlebot will always be running the latest version of Chromium.
1 - 17 of 17
Showing 20▼ items per page