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Rob Laporte

Five Google pro tips everyone should know - 0 views

  • Enhance your image searchesFor those what-the-what? moments where a certain image needs more context, try downloading it to your computer first and then dragging it into the search bar on Google Images. With any luck, you’ll get search results related to the image you dragged in there, along with some other similar images. There’s also a less-fun way to do this: click on the Camera icon on the Google Images search bar, at which point you can paste the image in question via its URL or upload it from your computer directly.
jack_fox

SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies | Practical Ecommerce - 0 views

  • Google asserts that crawl budget does not impact sites with less than a few thousand pages.
jack_fox

Using Google Docs Version History for Good (and Evil) : Teton Science Schools Helpdesk - 0 views

  • Only a document's owner and editors can access a document's version history. If you want to check who has access to the version history, open your document's sharing settings. The version history is hidden from anyone who has View or Comment access:
  • Remember that when you add a new editor to a document, they'll be able to see every comment and change that your document has been through.
jack_fox

Taking Advantage Highlighted Terms In Google Results | SERPWoo - 0 views

  • Highlighted terms tend to happen on acronyms but also adds words that are relevant. This helps us as SEOs understand how Google interprets a particular keyword phrase and niche.
  • You should use as many highlighted terms as possible when creating content targeting keywords within your project so Google understands your content fits your niche and your content is as relevant as possible.
  • These terms that Google is suggesting on mobile keywords are under the "More Specific Searches" section of the Rich Data tab and My Keywords Tab. I personally think these suggestions are more powerful than highlighted terms since they are based off of Google's data of what searchers within a location have searched for in the past.
jack_fox

Google Advanced Search Operators for Competitive Content Research - Moz - 0 views

  • By pairing your target keywords with the [site:] operator, you can search for matching content only on your own site.
  • when you need to specifically focus on a sub-folder, just add that sub-folder to the [site:] operator.
  • Find all competing pages (-site:)
  • ...5 more annotations...
  • Explore key competitors (site: OR site:)
  • Explore related content #1 (-“phrase”)long tail seo -"long tail seo"
  • Even if you’ve turned these up in your initial keyword research, this combination of Google search operators gives you a quick way to cover a lot of variants and potentially relevant content.
  • While the results will overlap with the previous trick, you can sometimes turn up some interesting side discussions and related topics.
  • Some operators can’t be used in combination (or at least the results are highly suspicious), so always gut-check what you see.
jack_fox

Custom Extraction Using an SEO Crawler for CRO and UX Insights - Whiteboard Friday - Moz - 0 views

  • Fire up Screaming Frog, fire up DeepCrawl, fire up whatever kind of crawler you want to use, have a look at custom extraction, and see how you can make your business more efficient, find out how you can get some really cool competitive insights
  •  
    "I've managed to identify that a competitor doesn't have a specific product in stock, and, as a result of that, I've been able to increase our prices because they didn't sell it."
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