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Rob Laporte

There's a new Speed Report coming to Google Search Console - Search Engine Land - 0 views

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    "Ilya Grigorik"
Rob Laporte

Google Ads conversion rates down, cost per lead up in 2023 - 0 views

  • Search ad conversion rates down, cost per lead up in 2023 While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
  • CPL: $53.52.
  • 91% of industries saw an increase in CPL as well as a decrease in conversion rate, WordStream reported.
  • ...4 more annotations...
  • The average CPL in 2022 was $44.70.
  • CTR: 6.11%
  • The average CTR in 2022 was 5.91%
  • 2023 search advertising benchmarks. Here’s the data, broken down by category:
Rob Laporte

Google Helpful Content Update | SEO Book - 0 views

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    "the police probably won't even take a report to investigate it"
Rob Laporte

Report: Microsoft Bing's ChatGPT feature to be faster and richer with GPT-4 - 0 views

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    "tools to detect AI generated content"
Rob Laporte

Google AdWords Finally Breaking Out Search Traffic From Partners - 0 views

  • Oct 17, 2008 at 5:41am Eastern by Barry Schwartz    Google AdWords Finally Breaking Out Search Traffic From Partners The Google AdWords blog announced they have added a method to the AdWords console to break out search traffic between Google and search partners. Beforehand, you were only able to see a breakout between your content campaigns and search campaigns. Now, you can breakout your AdWords results based on your content campaigns, Google search campaigns and search partner campaigns. How do you do this? Log into your AdWords console, navigate to a campaign and click on the “Statistics” drop down. Then select “Split: Google search/search partners/content network.” You will then get three rows of summary data by Google, Search Partner and Content network. This level of detail can be found in the ad group or campaign levels. Google said this level of detail is coming to the Report Center soon. Advertisers have been asking for this for a long time! For more information, see this help page.
Jennifer Williams

WebPosition Ranking Software Being Blocked by Google? - 0 views

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    Google may be blocking automatic rank checking software.
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