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Rob Laporte

65+ Best Free SEO Chrome Extensions (As Voted-for by SEO Community) - 1 views

ahrefs.com/...seo-chrome-extensions

sem & other tools

shared by Rob Laporte on 11 Apr 18 - No Cached
  • Link Redirect Trace — Uncovers all URLs in a redirect chain including 301’s, 302’s, etc. Very useful for finding (and regaining) lost “link juice,” amongst other things.Other similar extensions: Redirect Path
  • Scraper — Scrape data from any web page using XPath or jQuery. Integrates with Google Sheets for one-click export to a spreadsheet. Or you can copy to clipboard and paste into Excel.Other similar extensions: Data Scraper — Easy Web Scraping, XPather
  • Tag Assistant (by Google) — Check for the correct installation of Google tags (e.g. Google Analytics, Tag Manager, etc) on any website. Also, record typical user flows on your website to diagnose and fix implementation errors.
  • ...16 more annotations...
  • Web Developer — Adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text, and more.
  • WhatRuns — Instantly discover what runs any website. It uncovers the CMS, plugins, themes, ad networks, fonts, frameworks, analytics tools, everything.
  • Page Load Time — Measures and displays page load time in the toolbar. Also breaks down this metric by event to give you deeper insights. Simple, but very useful.
  • FATRANK — Tells you where the webpage you’re visiting ranks in Google for any keyword/phrase.
  • SEOStack Keyword Tool — Finds thousands of low-competition, long-tail keywords in seconds. It does this by scraping Google, Youtube, Bing, Yahoo, Amazon, and eBay. All data can be exported to CSV.
  • Window Resizer — Resize your browser window to see how a website looks on screens of different sizes. It has one-click emulation for popular sizes/resolutions (e.g. iPhone, iPad, laptop, desktop, etc).
  • Ghostery — Tells you how websites are tracking you (e.g. Facebook Custom Audiences, Google Analytics, etc) and blocks them. Very useful for regaining privacy. Plus, websites generally load faster when they don’t need to load tracking technologies.
  • Ayima Page Insights — Uncovers technical and on-page issues for any web page. It also connects to Google Search Console for additional insights on your web properties.
  • ObservePoint TagDebugger — Audit and debug issues with website tags (e.g. Google Analytics, Tag Manager, etc) on your websites. Also checks variables and on-click events.Other similar extensions: Event Tracking Tracker
  • The Tech SEO — Quick Click Website Audit — Provides pre-formatted links (for the current URL) to a bunch of popular SEO tools. A very underrated tool that reduces the need for mundane copy/pasting.
  • User-Agent Switcher for Chrome — Mimic user-agents to check that your website displays correctly in different browsers and/or OS’.
  • Portent’s SEO Page Review — Reviews the current page and kicks back a bunch of data including meta tags, canonicals, outbound links, H1-H6 tags, OpenGraph tags, and more.
  • FindLinks — Highlights all clickable links/elements on a web page in bright yellow. Very useful for finding links on websites with weird CSS styling.
  • SERPTrends SEO Extension — Tracks your Google, Bing, and Yahoo searches. Then, if you perform the same search again, it shows ranking movements directly in the SERPs.
  • SimilarTech Prospecting — Discovers a ton of useful information about the website you’re visiting. This includes estimated monthly traffic, company information, social profiles, web technologies, etc.
  • SEO Search Simulator by Nightwatch — Emulates Google searches from any location. Very useful for seeing how rankings vary for a particular query in different parts of the world.
  • Rob Laporte on 11 Apr 18
     
    "Find Out How Much Traffic a Website Gets: 3 Ways Compared"
Dale Webb

Pixelsilk: SEO-Friendly Content Management System | Search Engine Journal - 0 views

www.searchenginejournal.com/...14743

web programming seo site code & design

shared by Dale Webb on 17 Nov 09 - Cached
  • Dale Webb on 17 Nov 09
     
    Article I found about PixelSilk in my Blog rounds. It does look pretty slick and user-friendly. I'll be very interested to see how easy it is to work with from a development perspective, how it's coded, etc. This article is interesting and insightful because the person is unfamiliar with CMS/coding in general, but knows SEO, and finds it very easy to use and likes the SEO features.
Rob Laporte

How to make better SEO reports for the C-suite - 0 views

searchengineland.com/seo-reports-for-c-suite-393922

roi planning SEM Industry

shared by Rob Laporte on 08 Mar 23 - No Cached
  • This is perhaps the most crucial element when sending an SEO report to your CMO. Reports that fail to emphasize SEO’s influence on revenue can make the C-suite think the channel is unproductive.
  • Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI.
  • Corporate fluff: Circle back, touch base, agile working, low-hanging fruit, caveats, bandwidth, cascade to the wider business, take things on board, utilize all the tools in the box, results-driven, reinvent the wheel, etc.
  • ...5 more annotations...
  • Focus on creating a documented strategy closely aligned with the overall business strategy.
  • Relationships and training
  • "...[L]ack of 'what to do next'"' actions (with a why)
  • and the losses
  • Why it matters.
jack_fox

BruceClay - Why Safe Browsing Matters to Your Website, Visitors and Rankings - 0 views

www.bruceclay.com/...page-experience-safe-browsing

seo roi planning SEM Industry

shared by jack_fox on 05 Oct 20 - No Cached
  • In 2019 alone, 60% of all CMS applications were found to be out of date at the point of infection, making outdated components and core CMS files the leading causes of today’s website hacks.
Jennifer Williams

Newfangled: Strategic Web Partnership for Advertising Agencies - 0 views

www.newfangled.com

cms seo industry sem seo

shared by Jennifer Williams on 02 Jul 08 - Cached
  • Jennifer Williams on 02 Jul 08
     
    Competitor with good site, pricing on site, lots of information.
Rob Laporte

How To 301 Redirect Images During a Website Redesign or CMS Migration - The Most Forgot... - 0 views

www.gsqi.com/...-website-redesign-or-migration

seo site code & design

shared by Rob Laporte on 30 Apr 19 - No Cached
  • Rob Laporte on 30 Apr 19
     
    "Google can see those pages as soft 404s"
Rob Laporte

Image Alt Text Checker - How To Find Missing Image Alt Text & Tags | Screaming Frog - 0 views

www.screamingfrog.co.uk/to-find-missing-image-alt-text

SEM & other tools seo site code & design

shared by Rob Laporte on 02 Jul 19 - No Cached
  • Image alt attributes (often referred to incorrectly as ‘alt tags’) should specify relevant and descriptive alternative text about the purpose of an image and appear in the source of the HTML like the below example.
  • Images can conceivably have many different URLs referencing them, and hence, many different alt texts as well. While many CMS set a single alt text for any image, it’s actually set in the HTML within the IMG element and alt attribute, which like anchor text of a link, can be very different.
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