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McAfee got outed as being a poster on there.. http://www.bluelight.ru/vb/threads/541627-Hello-and-an-MDPV-Question/page11 

 His business plan: create an antivirus program and give it away on bulletin boards. McAfee didn't expect users to pay. His real aim was to get them to think the software was so necessary that they would install it on their computers at work. They did. Within five years, half of the Fortune 100 companies were running it, and they felt compelled to pay a licence fee. By 1990, McAfee was making $5 million (£3.2 million) a year with few overheads and little investment.

His success was due in part to his ability to spread his own paranoia, the fear that there was always somebody about to attack.