Media group to create new digital video ecosystem | Technology | Reuters - 0 views
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A group of media industry companies said it is planning to build a digital world where video devices and content websites play together in perfect harmony, and consumers can safely store their digital content and access it anywhere in the world.
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The consortium of Hollywood studios, retailers, service providers, and consumer electronics and information technology companies, called the Digital Entertainment Content Ecosystem, or DECE, is working on a "uniform digital media experience"
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customers a "rights locker" or virtual library where consumers' digital video purchases would be stored for retrieval in a manner similar to accessing an email account, Singer said.
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"We will be developing a ... specification that services and device makers can license. They can use the logo to associate their device, knowing that when the consumer goes to buy the content, they know it will play," Singer said.
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"They knew that when they brought (a DVD) home, they could play it on the device of their choice," Coblitz said. "We see this vision of 'buy once, play anywhere.'"