for interoperability of devices and websites

"We will be developing a ... specification that services and device makers can license. They can use the logo to associate their device, knowing that when the consumer goes to buy the content, they know it will play," Singer said.

"They knew that when they brought (a DVD) home, they could play it on the device of their choice," Coblitz said. "We see this vision of 'buy once, play anywhere.'"

"In our 21st-century society, having a connection to a fast and affordable Internet is no longer a luxury -- it's a public necessity," Josh Silver, executive director of Free Press, said in a statement. "Right now, more than 40 percent of American homes are not connected to broadband. This digital divide isn't just costing us our ranking as global Internet leader -- its costing us jobs and money at a time when both are urgently needed."

There are lots of networking and viral marketing benefits, in reaching a wider audience; getting to know more people and learning through YouTube.

So there are issues associated with posting videos that feature bigotry, violence, sexually explicit materials and other abuses. Within YouTube there is a moderation process, but it can take some time before genuinely bad material is removed. There is frequent copyright infringement especially of cinema and music movies; and it remains to be seen when an effective response to this issue can be formulated.

Moreover, we have seen that a large number of people depend on the internet to collect information, read news, listen to music and download movies, play games and also for work. Newspaper, Radio, Television and the internet- all form part of the media and are important in imparting education. Media offers culture, sports, information, entertainment, current affairs and education.

Media Literacy: "the ability to access, analyze, evaluate and communicate information in a variety of formats." —David Considine

The students can get a vast exposure to the pop-cultural references. They can get statistics and data from the news, which can be the basis for math and science learning. The teachers can also incorporate media analysis whenever the Internet, television or video are used in the classroom.

The first and foremost effect of media is definitely the accumulation of General knowledge, different dialects and cultures. Television boosts the social awareness of a child to a great extent. Sports channels develop the logical mindset of a child. Cartoon channels keep the children happy. News channels increase the vocabulary of the children and inform them about the positive and negative impacts on the society. It increases the concentration and retention power of a child, which benefits their studies to a great extent.

Children often learn certain things, which change their perspective towards life. For example, if they watch violent scenes on TV, their nature tends to be the same. There are many incidents where children try to imitate the super heroes and it results in death. Studies often get hampered and lapse of concentration occurs due to excessive watching of television. The advertisements shown in the media often captures the mood of the individuals. Generally, girls are very vulnerable and sensitive about their physical image. When an adolescent girl watches the ads that show unless we buy a product or carry the style statement or wash our hair with a specific shampoo and look smart like a slim model, we don’t get respect in the society or get a job.

Entertainment is a huge content sector, but so is education. Cooking shows, healthcare issues, charity efforts, financial advisors, and a near infinite list of additional subject potentials lend themselves to the task of effectively capturing and holding the attention of large bodies of internet traffic.