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Julie Lindsay

Is this the dumbest generation? - grownupdigital - 0 views

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    Don Tapscott outlines many of the inaccurate, yet unfortunately popular, stereotypes of the Net Generation in Grown Up Digital. What is your reaction to the negative characterization of youth today?
radhika chatterjee

Capturing and Holding the Attention of The Contemporary Internet Surfer: GoArticles.com - 0 views

  • he online forum has been changing the way we grab attention, and the way we give it. In the world of cyberspace, fewer and fewer people have the concentrative patience to devote long moments of attention to text.
  • Animated graphic ads and dynamic sound effects succeed in getting but not holding attention. The average internet surfer just does not have the mindset to settle on the details, and that's what a web manager wants them to do.
    • radhika chatterjee
       
      This fits in with the needs ofthe NetGen.
  • The internet format provides a unique opportunity to use blends of imagery both motion and still, sounds both effects inspired and content driven, and text both bulleted and extrapolated. We are seeing more intelligent and blended use of these mixed media methods, and the population responds to it.
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  • Entertainment is a huge content sector, but so is education. Cooking shows, healthcare issues, charity efforts, financial advisors, and a near infinite list of additional subject potentials lend themselves to the task of effectively capturing and holding the attention of large bodies of internet traffic.
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