Group items tagged

Facebook to replace TV advertising as the place where American elections are fought and won?

"OurSpace is an Online Social Network powered by European Youth and Youth Organisations to: Debate, Discuss and Engage on EU topics, National Affairs and Policies. Influence EU and National policy-makers on issues that concern European Youth. Connect and network with peers online, on Facebook and on-the-go. Benefit youth NGOs with a multi-channel and multi-lingual community & tool."

'If you are trying to connect with the public, where you go online matters. If you choose to make Facebook your platform for civic activity, you are implicitly suggesting that a specific class of people is more worth your time and attention than others. Of course, splitting your attention can also be costly and doesn't necessarily mean that you'll be reaching everyone anyhow. You're damned if you do and damned if you don't. The key to developing a social media strategy is to understand who you're reaching and who you're not and make certain that your perspective is accounting for said choices. Understand your biases and work to counter them.'

An unofficial guidance flowchart to help UK civil servants decide if a tweet or status update is appropriate.

There's something in this for us in the Digital Engagement Team...can't put my finger on it. Like, how could this approach be modified and applied appropriately to some of the things we're looking at? Left field?