Group items tagged

"will of the electorate"

Governments must consider the total electorate

Candidates can concentrate their campaigning energies on issues rather than encouraging voters to attend the poll

See It Now focused on a number of controversial issues in the 1950s, but it is best-remembered as the show that criticized McCarthyism and the Red Scare, contributing if not leading to the political downfall of Senator Joseph McCarthy. On March 9, 1954, Murrow, Friendly, and their news team produced a half-hour See It Now special entitled "A Report on Senator Joseph McCarthy".[9] Murrow used excerpts from McCarthy's own speeches and proclamations to criticize the senator and point out episodes where he had contradicted himself. Murrow knew full well that he was using the medium of television to attack a single man and expose him to nationwide scrutiny, and he was often quoted as having doubts about the methods he used for the report. Murrow and Friendly paid for their own newspaper advertisement for the program; they were not allowed to use CBS' money for the publicity campaign or even use the CBS logo. Nevertheless, the broadcast contributed to a nationwide backlash against McCarthy and is seen as a turning point in the history of television. It provoked tens of thousands of letters, telegrams and phone calls to CBS headquarters, running 15 to 1 in favor. In a retrospective produced for Biography, Friendly noted how truck drivers pulled up to Murrow on the street in subsequent days and shouted "Good show, Ed. Good show, Ed." Murrow offered McCarthy a chance to appear on See It Now to respond to the criticism. McCarthy accepted the invitation and made his appearance three weeks later,[10] but his rebuttal only served to further decrease his already fading popularity.[11] In the program following McCarthy's appearance, Murrow commented that the senator had "made no reference to any statements of fact that we made" and contested the personal attacks made by "the junior senator from Wisconsin" against himself.[12]

Not only does the mass media have extensive authority in political campaigns, but they can even exercise power over government officials and affairs. The media and the president both need each other; "The media need news to report, and the president may need coverage." Therefore, both the president and the media work hard to utilize one another. Public problems that receive the most media coverage are considered to be the most important ones by the public, giving the media an important role in the public agenda. The media provides the government with a better understanding of the need and desires of the society.