Millennial Branding Gen-Y & Facebook StudY | Millennial Branding - Personal Branding & Gen-Y Workplace Consulting - 3 views
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Judy O'Connell on 31 Jan 12"A new study by Millennial Branding, of 4 million Gen-y Facebook profiles from Identified.com's database of 50 million, uncovers that Gen-y (ages 18 to 29) is inadvertently using their profiles as an extension of their professional personality, even though they are socializing with family and friends. 64% of Gen-y fails to list their employer on their profiles, yet they add an average of 16 co-workers each to their 'friend' group."