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"Companies have long used criminal background checks, credit reports and even searches on Google and LinkedIn to probe the previous lives of prospective employees. Now, some companies are requiring job candidates to also pass a social media background check."

"After discussing and examining their media lives, students were asked to use a simile to explain their media lives. For example, one could say, "My media life is like a young puppy... it's full of life, friendly, hyper, and hard to calm down.""

By now, we know that social media behavior differs, based on factors like gender, age and nationality. It turns out, how you manage your social media privacy may depend on similar indicators. ZoneAlarm created the below infographic, based on a 2012 study by Pew. The research points to gender-specific privacy practices. For instance, men are nearly twice as likely as women to profess regret for posting online content. On the other hand, men are more likely to maintain public social media presences.