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At 2 days from WWDC and with fresh rumors about the new major update to Mac OS X (10.6 - Snow Leopard), here is a small list of some weird marketing ideas/events to promote Mac OS X to the masses.

Yes, Advertises Leopard like it markets the iphone, the ipod and itunes. What about a new TV campaign for Leopard? 300 new features, none of them advertised on TV?

Yes, Advertises Leopard like it markets the iphone, the ipod and itunes. What about a new TV campaign for Leopard? 300 new features, none of them advertised on TV?

Yes, Advertises Leopard like it markets the iphone, the ipod and itunes. What about a new TV campaign for Leopard? 300 new features, none of them advertised on TV?

The ipod and the iphone have proven to be the most sucessful duo, the ipod has taken the portable music industry by storm and now the iPhone is doing the same thing for the mobile industry, but Apple is not cashing or taking advantages totally in the marketing arena.

When the iPhone was launched it was not intended to be a corporate smartphone from day one and this keeps RIM happier, while the iPhone took marketshare from everybody it can't touch the Blackberry, because they both were in different leagues, now that the future for the iPhone is set and it includes direct marketing to corporations, the same RIM market. RIM has been moving desperately creating and launching devices that put a stop to the Apple intentions.

We all know that with Windows Vista Microsoft lose the orientation and turned it into another Windows Me. Microsoft spent 5 years creating the most advanced Operating System in decades, sophisticated filesystem, new interface and a long list of features enought to create two OSes, but something happened in the way to heaven and the system suffered some delays, features cut and ended up being a Windows Me Light, nothing resembles in Vista to what they promised.

Mac OS X Lite is a new version with limited functions and with a 30 days use period created to be given away to any pc user that buy an ipod or any ipod related stuff at Best Buys, Target or Circuit City. The idea is give users the possibility of test drive the new Mac OS X Leopard in its own machine (PC) parallel to Windows.

Updating my collection of Apple's ads I stopped for a moment to watch some of them: think different, imacs, those "I am a mac/pc", but what really catched my attentions were the ipod+itunes. In those ads Apple appealed to a broader audience developing se

Updating my collection of Apple's ads I stopped for a moment to watch some of them: think different, imacs, those "I am a mac/pc", but what really catched my attentions were the ipod+itunes. In those ads Apple appealed to a broader audience developing se

Updating my collection of Apple's ads I stopped for a moment to watch some of them: think different, imacs, those "I am a mac/pc", but what really catched my attentions were the ipod+itunes. In those ads Apple appealed to a broader audience developing sensitive colors and music, mixing form with movement and providing a delicious 30 second ad for everybody.

We all the mac fans have much in common, we love our fruity company and its products, the mac os x, the Newton makes us cry and the Classic gives us rejoice… 14 years and still running, but there is one thing that is inseparable of mac users is that we are hardcore gamers in the wrong platform. Wrong platform? yep and it is almost clear that nothing will change unless Apple takes drastic measures.

This year the 78th International Motor Show of Geneva brings us the most excited new concept cars of all over the world, designs that may never see the production line and others that their success on the market is guaranteed. Enjoy this selection of beauty made car and check your account balance or mortgate…. good luck.

If you are the 800 pounds gorilla, the one that controls the mobile phone market, the one that sales more phones that all your rivals together… Why are you launching a product that looks like one of your smaller rival?

ntel Corporation unveiled a new design of the Intel-powered classmate PC today at the Intel Developer Forum in Shanghai. As announced in a keynote by Andrew Chien, Intel vice president, Corporate Technology Group and director of Intel Research, the second-generation Intel-powered classmate PC is an affordable, fully functional, rugged Internet-centric computer platform. These simple-to-use PCs have wireless capability, longer battery life, water resistant keyboards and are more shock resistant if dropped. Intel is calling this category of PCs "netbooks."

Keynote Systems announced the first and only product on the market to run large-scale, task-based mobile Web usability studies of iPhone customers interacting with the mobile Web. Leveraging Keynote's on-demand WebEffective® user experience research tool, researchers now have access to invaluable data revealing the motivations, perceptions and behavior patterns of iPhone users.

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