The Internet With A Human Face - Beyond Tellerrand 2014 Conference Talk - 0 views
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Internet for cars
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nationwide
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standardized
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nationwide
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total freedom
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Instead of freeing you, the car becomes a cage.
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didn't intend for this to happen
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price of progress.
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we're starting to see the shape of the online world to come
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permanent record
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human experience of memory, which is fuzzy
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perfect fidelity
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salient events.
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storage grows ever cheaper
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as if we forced people to use only integers because computers have difficulty representing real numbers.
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Online, everything is recorded by default
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Facebook is about as much fun as a zoning board hearing.
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expectation
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Google imagines a world where every flat surface behaves by the online rules
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wake up, grandpa, this is the new normal
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calling it progress
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Now we believe in "Big Data"
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programmer's delusion
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if you look deep enough, there's a hidden deterministic pattern
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You could publish it in an academic journal! Perhaps that process could be automated.
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'Big data' has this intoxicating effect
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dynamic of relentless surveillance.
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big mess of hypertext, all linked together
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decentralized
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chaotic
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resilient
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the one true ad network
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dominant analytics suite.
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complete control of their ecosystem.
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pretends to be more open
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end-to-end control
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Microsoft
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And then there's the cloud.
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big collection of buildings and computers
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single cloud of failure
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easy to spy
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legitimately frightening to have the government spying on all its citizens
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mass surveillance.
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immunity against lawsuits.
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intelligence agencies and Silicon Valley
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not a lot of daylight
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almost perverse faith in the rule of law
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As "non-US-persons", you fall completely outside the protection of our privacy laws
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Too bad your data is on our servers!
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The only way to keep user information safe is not to store it.
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fits a pattern
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log in with Facebook' button
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How about SixDegrees.com, did anybody here use that? That was the first big social network, back in 1999.
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where's all that data
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'anonymized' data
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Google Buzz
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Google testers failed to imagine
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real name,
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serious pressure
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the focus on government spying prevents us from thinking harder about the real pitfalls of a permanent record.
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German audience
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reunification
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innocent people
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dump of informational toxic waste
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dissidents
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informers
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journalists
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politically active
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hot potato
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None of these distinctions matter
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whether people should be pilloried for mistakes they made forty years ago
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Everyone agrees
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political kryptonite
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bureaucratic limbo
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radioactive waste
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easy to generate
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almost impossible to dispose of
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incredibly toxic
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easy to store in the short term
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timescales
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Mountain View
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our industry
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advertisers
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The Internet was Christmas for advertisers
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almost any criterion
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click-through rate
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One of the first banner ads
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poison ivy.
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little text ads in context,
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the promise of advertising, is the economic foundation of the world wide web.
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own ad network
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Matt Cutts
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descend from the clouds and speak with a human voice.
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HATE advertising
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pretend to be related links
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different plague of ads
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develop immunity.
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Most startups run on investor storytime.
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persuasion
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Quora
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Wikipedia, a free site that not only doesn't make revenue, but loses so much money they have to ask for donations just to be broke.
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postpone having to think about revenue.
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investor storytime is a cancer on our industry
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advertising more invasive and ubiquitous
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Investor storytime only works if you can argue that advertising in the future is going to be effective and lucrative in ways it just isn't today.
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motor destroying our online privacy
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facial detection at store shelves and checkout counters
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We're addicted to 'big data' not because it's effective now, but because we need it to tell better stories
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how to block these ads
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what all this surveillance is buying us
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already own.
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the one ad that was well targeted;
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mathematically certain to be wasting my time.
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Platonic ideal of targeted advertising
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someone is going to click.
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crappiness of targeted ads is a feature
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room for improvement
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If the algorithms don't work, that's a sign we need more data
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If the algorithms do work, then imagine how much better they'll work with more data
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only one outcome allowed
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should be illegal
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behavioral data
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In the United States
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regulate the Internet
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net itself was born of a fairly good regulatory framework
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de facto net neutrality
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basic research
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usiness use
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growth of the commercial web
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kind of behavioral data
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do neat things with our data on the fly
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half-life of a typical Internet business
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third parties
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bankruptcy
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acquisition
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non-transferable without their consent
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not evenly enforced
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right to download
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You collect data about me? I get to see it.
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Enforce the right to delete
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modulo some reasonable allowance for backups.
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change at any time
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persuade me to sign up
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jurisdiction
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Decentralize Camp
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Folklore
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how much better it is to have four major browser vendors
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if you wanted to hang out with your friends
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Surveillance as a business model is the only thing that makes a site like Facebook possible.
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As a naturalized US citizen
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something based here in Europe.
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privacy rights of the average German citizen
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seismic hazard
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even if you don't agree with my politics
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agree with my geology
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Let's not build a vast, distributed global network only to put everything in one place!
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new technology with wonder
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smartphones, image recognition, wearable computers
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hanging the lives
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disabled people
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restored his autonomy
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creative with technology
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We can't have cool things, because they're too potentially invasive.
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if we didn't have to worry about privacy
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strong guarantees that our inventions wouldn't immediately be used against us
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what made computers so irresistible in the first place
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I'm hoping you'll tell me how to fix it
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treat it as a design problem
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How do we build an Internet we're not ashamed of?