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Alexandre Enkerli

The Internet With A Human Face - Beyond Tellerrand 2014 Conference Talk - 0 views

  • Internet for cars
  • nationwide
  • standardized
  • ...166 more annotations...
  • nationwide
  • total freedom
  • Instead of freeing you, the car becomes a cage.
  • didn't intend for this to happen
  • price of progress.
  • we're starting to see the shape of the online world to come
  • permanent record
  • human experience of memory, which is fuzzy
  • perfect fidelity
  • salient events.
  • storage grows ever cheaper
  • as if we forced people to use only integers because computers have difficulty representing real numbers.
  • Online, everything is recorded by default
  • Facebook is about as much fun as a zoning board hearing.
  • expectation
  • Google imagines a world where every flat surface behaves by the online rules
  • wake up, grandpa, this is the new normal
  • calling it progress
  • Now we believe in "Big Data"
  • programmer's delusion
  • if you look deep enough, there's a hidden deterministic pattern
  • You could publish it in an academic journal! Perhaps that process could be automated.
  • 'Big data' has this intoxicating effect
  • dynamic of relentless surveillance.
  • big mess of hypertext, all linked together
  • decentralized
  • chaotic
  • resilient
  • the one true ad network
  • dominant analytics suite.
  • complete control of their ecosystem.
  • pretends to be more open
  • end-to-end control
  • Microsoft
  • And then there's the cloud.
  • big collection of buildings and computers
  • single cloud of failure
  • easy to spy
  • legitimately frightening to have the government spying on all its citizens
  • mass surveillance.
  • immunity against lawsuits.
  • intelligence agencies and Silicon Valley
  • not a lot of daylight
  • almost perverse faith in the rule of law
  • As "non-US-persons", you fall completely outside the protection of our privacy laws
  • Too bad your data is on our servers!
  • The only way to keep user information safe is not to store it.
  • fits a pattern
  • log in with Facebook' button
  • How about SixDegrees.com, did anybody here use that? That was the first big social network, back in 1999.
  • where's all that data
  • 'anonymized' data
  • Google Buzz
  • Google testers failed to imagine
  • real name,
  • serious pressure
  • the focus on government spying prevents us from thinking harder about the real pitfalls of a permanent record.
  • German audience
  • reunification
  • innocent people
  • dump of informational toxic waste
  • dissidents
  • informers
  • journalists
  • politically active
  • hot potato
  • None of these distinctions matter
  • whether people should be pilloried for mistakes they made forty years ago
  • Everyone agrees
  • political kryptonite
  • bureaucratic limbo
  • radioactive waste
  • easy to generate
  • almost impossible to dispose of
  • incredibly toxic
  • easy to store in the short term
  • timescales
  • Mountain View
  • our industry
  • advertisers
  • The Internet was Christmas for advertisers
  • almost any criterion
  • click-through rate
  • One of the first banner ads
  • poison ivy.
  • little text ads in context,
  • the promise of advertising, is the economic foundation of the world wide web.
  • own ad network
  • Matt Cutts
  • descend from the clouds and speak with a human voice.
  • HATE advertising
  • pretend to be related links
  • different plague of ads
  • develop immunity.
  • Most startups run on investor storytime.
  • persuasion
  • Quora
  • Wikipedia, a free site that not only doesn't make revenue, but loses so much money they have to ask for donations just to be broke.
  • postpone having to think about revenue.
  • investor storytime is a cancer on our industry
  • advertising more invasive and ubiquitous
  • Investor storytime only works if you can argue that advertising in the future is going to be effective and lucrative in ways it just isn't today.
  • motor destroying our online privacy
  • facial detection at store shelves and checkout counters
  • We're addicted to 'big data' not because it's effective now, but because we need it to tell better stories
  • how to block these ads
  • what all this surveillance is buying us
  • already own.
  • the one ad that was well targeted;
  • mathematically certain to be wasting my time.
  • Platonic ideal of targeted advertising
  • someone is going to click.
  • crappiness of targeted ads is a feature
  • room for improvement
  • If the algorithms don't work, that's a sign we need more data
  • If the algorithms do work, then imagine how much better they'll work with more data
  • only one outcome allowed
  • should be illegal
  • behavioral data
  • In the United States
  • regulate the Internet
  • net itself was born of a fairly good regulatory framework
  • de facto net neutrality
  • basic research
  • usiness use
  • growth of the commercial web
  • kind of behavioral data
  • do neat things with our data on the fly
  • half-life of a typical Internet business
  • third parties
  • bankruptcy
  • acquisition
  • non-transferable without their consent
  • not evenly enforced
  • right to download
  • You collect data about me? I get to see it.
  • Enforce the right to delete
  • modulo some reasonable allowance for backups.
  • change at any time
  • persuade me to sign up
  • jurisdiction
  • Decentralize Camp
  • Folklore
  • how much better it is to have four major browser vendors
  • if you wanted to hang out with your friends
  • Surveillance as a business model is the only thing that makes a site like Facebook possible.
  • As a naturalized US citizen
  • something based here in Europe.
  • privacy rights of the average German citizen
  • seismic hazard
  • even if you don't agree with my politics
  • agree with my geology
  • Let's not build a vast, distributed global network only to put everything in one place!
  • new technology with wonder
  • smartphones, image recognition, wearable computers
  • hanging the lives
  • disabled people
  • restored his autonomy
  • creative with technology
  • We can't have cool things, because they're too potentially invasive.
  • if we didn't have to worry about privacy
  • strong guarantees that our inventions wouldn't immediately be used against us
  • what made computers so irresistible in the first place
  • I'm hoping you'll tell me how to fix it
  • treat it as a design problem
  • How do we build an Internet we're not ashamed of?
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