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christalsnyder

Cultural marketing: the museum. The museum image formation process - 0 views

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    "The way that the museum is seen in the nowadays society came to be reconsidered due to the change in its "core role" -- preservation of cultural heritage and education of the public. This is a result of the growth in the number of museums during last few years, of the pressure put on these cultural organizations to generate their own revenue and of the wide variety of leisure activities offered to all types of public. Therefore, it becomes more and more difficult for museums to establish a clear role for themselves and to create a unitary image and communicate it in a continuous, coherent way. The paper presents an analysis of cultural marketing in Romanian museums, with a focus on the communication process initiated by art museums. Adapted from the source document."
christalsnyder

Situating Approaches to Interactive Museum Guides - 1 views

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    "This paper examines the current state of museum guide technologies and applications in order to develop an analytical foundation for future research on an adaptive museum guide for families. The analysis focuses on three critical areas of interest in considering group and social interaction in museums: tangibility - the role of tangible user interfaces; interaction - visit types and visit flows; and adaptivity-user modeling approaches. It concludes with a discussion of four interrelated trajectories for interactive museum guide research including embodied interaction, gameplay, transparent and opaque interaction and the role of personal digital assistants."
christalsnyder

Contingent Collaborations: Patterns of Reciprocity in Museum-Community Partnerships - 0 views

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    This article examines a recent series of interactions between the Sam Noble Museum, University of Oklahoma, and the Kiowa Black Leggings Warrior Society in Anadarko, Oklahoma. These endeavors employed reciprocal systems of authority and power sharing and embraced the increased importance of community heritage agendas in defining museum exhibition and research programs. Specifically, this article provides a detailed explication of the process and products of collaboration and their respective roles in fostering longitudinal relationships. The efforts of the museum to produce a video program to accompany the exhibition of a Kiowa calendar record intersects with the efforts of the Black Leggings Warrior Society to claim and protect their intellectual property through the use of defensive publication. The authors encourage our colleagues engaged in similar efforts to consider the contingent nature of longitudinal collaborations and the critical need to actively address the inherent inequities in museum-community relationships.
christalsnyder

Going Virtual to Engage a Global Museum Community - 1 views

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    Created at the dawn of the social networking era, the International Museum of Women (IMOW) is an online museum that has consistently harnessed online technology in the service of its mission. Recognizing that online technology is evolving and ever changing, the museum must be flexible, adapting delivery of its content to the tools available at that moment. In this vein, IMOW's latest exhibition "Young Women Speaking the Economy" employs social media technology to reach into the far corners of the world, fulfilling its mission of social change and extending its community beyond where it has previously been.
tommy_newman

The Week in Culture: Native Art at the Met; the Fringe Festival in a Ferry - 1 views

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    The Metropolitan Museum of Art is showcasing 116 masterworks from 50 native cultures from across North America.
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