Group items tagged

"The way that the museum is seen in the nowadays society came to be reconsidered due to the change in its "core role" -- preservation of cultural heritage and education of the public. This is a result of the growth in the number of museums during last few years, of the pressure put on these cultural organizations to generate their own revenue and of the wide variety of leisure activities offered to all types of public. Therefore, it becomes more and more difficult for museums to establish a clear role for themselves and to create a unitary image and communicate it in a continuous, coherent way. The paper presents an analysis of cultural marketing in Romanian museums, with a focus on the communication process initiated by art museums. Adapted from the source document."

Here is a link to a great example of what we discussed in class yesterday - fakelore vs. appropriation. I would say this is fakelore because Starbucks took a traditional Mexican culture/food item and commercialized/re-branded it so it is now mass-marketed and sold. People eat them all the time and many probably have no idea of the cultural meaning or symbolism attached to a sugar skull for Dia de los Muertos. I did a search for this after seeing the famous author, Sandra Cisneros, post a photo of Pande Muerto being sold at Starbucks on her Instagram page!!! I put so many exclamation points because it is really a theft of culture to do something so outright, in my opinion. I will link the photo in an additional post.