How ISIS Games Twitter - The Atlantic - 1 views
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strong, organic support online.
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ISIS hashtag consistently outperforms that of the group’s main competitor in Syria, Jabhat al-Nusra, even though the two groups have a similar number of supporters online.
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ISIS also uses hashtags to focus-group messaging and branding concepts, much like a Western corporation might.
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Author J.M. Berger discusses ISIS's strategy on Twitter, comparing their highly skilled techniques on this platform to the likes of a P.R./ marketing team working for a Western corporation. Berger goes on to discuss programs that automatically post tweets to users accounts, an app they developed that provides updates, and an intricate system able to surpass Twitter's spam and security teams.