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"Discovery Communications To Launch New Multimedia, Multi-Year Science Initiative, "Be The Future," Supporting Obama Administration STEM Priorities -- DirecTV Boosts Support of Science Literacy with Move of Science Channel to Total Choice, Offering Millions of Additional Subscribers Access to Quality Science Programming -- November 23, 2009 (Silver Spring, Md.) Underscoring its commitment to leading in science-related programming and education, and answering President Obama's call to action to encourage science literacy, Discovery Communications today announced a new multimedia, multi-year nationwide initiative called "Be The Future." Over the next five years, Discovery will launch a programming block, education curriculum and tools to inspire student learning and careers in the sciences and support the White House's efforts behind science, technology, engineering and mathematics (STEM) education. "Lifting American students from the middle to the top of the pack in STEM achievement over the next decade will not be attained by government alone," said President Obama. "I applaud the substantial commitments made today by the leaders of companies, universities, foundations, non-profits and organizations representing millions of scientists, engineers and teachers from across the country." "The exploration of science, technology and the natural world is central to the mission and DNA of Discovery Communications and we are incredibly proud to put the full muscle of our content and resources behind this critical White House initiative," said John S. Hendricks, founder and chairman, Discovery Communications. "Through 'Be the Future' we will spark the innate curiosity in school-aged viewers and people of all ages, help drive interest and leadership in science-related careers and inspire a lifelong interest in how science shapes our everyday lives." A sweeping, multi-platform initiative, "Be the Future" will be built on two primary Discovery businesse

"Automotive Youth Educational Systems (AYES) is a partnership among participating automotive manufacturers, participating dealerships, and select secondary automotive programs. It's designed to encourage young people to consider satisfying careers in retail automotive service, and prepare them for entry-level career positions or advanced studies in automotive technology. Through its dealership and school partners, AYES strives to enhance the public image of dealerships and dealership careers, build local partnerships between dealerships and high quality schools, and foster positive working environments in dealerships. Dealerships today are in competition for qualified employees, not only among themselves, but also among restaurants, mass marketers, other retail outlets and other professions. Dealerships need to reach out to young people and their parents to explain the challenge and rewards of pursuing a retail automotive career. AYES is helping in this effort by providing "how to" ideas and support materials on conducting dealership tours for educators and youngsters, offering "job shadowing" opportunities, and taking part in "career days" and "career fairs" at local schools."

"Adobe TV is Adobe's online TV network, offering free training, inspiration, and information about the latest Adobe products & services. The best of Adobe's expertise and community is now in one place. Watch when you want and where you want, save episodes, subscribe to your favorite channel, and post videos on your blog. And it's not only the talent that's in action - Adobe TV itself is produced and delivered using Adobe products and technologies. From planning to playback, Adobe TV is brought to you by Adobe. Adobe expert content: Watch the ultimate experts, straight from Adobe. Get to know your favorite Adobe presenters by seeing them in action, delivering tips and tricks from the inside. You know you're getting high-value programming with the latest and greatest that Adobe has to offer. Wide variety of programming - See a full range of programs, from entertainment through instruction. For all kinds of viewers who wear all kinds of hats, Adobe TV offers programming from how-to tech talk to personality-driven shows. Find a variety of program lengths, episode frequency, and formats, from highly creative productions to desktop walk-throughs. Adobe TV presents a growing number of channels to appeal to different audiences, including channels for photographers, designers, video professionals, and developers. Featured shows include "The Russell Brown Show," where Russell Brown shows the latest Adobe® Photoshop® wizardry. In "The Complete Picture," Julieanne Kost reveals digital imaging secrets. Web design and developer shows include "Taming the Web" with Greg Rewis and "Flash Downunder" hosted by Paul Burnett. Jason Levine and Karl Soulè edit video and mix audio in "Short & Suite," and at on "CSInsider|Design," Rufus Deuchler explores design tips, tricks, and insights. Central location and fast find: Get Adobe's best all in one place. Adobe TV provides an ever-growing lineup that includes the library of existing high-quality Adobe video content - now in

"Our Mission We are software developers that possess a unique combination of software development, retail loss prevention and IT professional services experience. Together, these three elements not only give us an advantage over the competition but also provided us with the foundation needed to build Video Insight. Our mission is simple: To protect the next generation of Americans by providing intelligent, easy to use IP Security Solutions. Our Shared Values Entrepreneurial startup culture Adaptability and resourcefulness Continuous and never ending improvement Inter-dependency and accountability Legendary service and support"

"Google is planning to launch an experiment that we hope will make Internet access better and faster for everyone. We plan to test ultra-high speed broadband networks in one or more trial locations across the country. Our networks will deliver Internet speeds more than 100 times faster than what most Americans have access to today, over 1 gigabit per second, fiber-to-the-home connections. We'll offer service at a competitive price to at least 50,000 and potentially up to 500,000 people. From now until March 26th, we're asking interested municipalities to provide us with information about their communities through a Request for information (RFI), which we'll use to determine where to build our network"

"Monsoon is the best solution for marketplace selling for three simple reasons: Our experience, our solutions, and our customer support. Monsoon offers a suite of intelligent tools for online sellers: A monsoon is a prevailing wind that brings an enduring, heavy rainfall - a resource critical to the growth of crops and the welfare of people. To us, a monsoon symbolizes powerful forces that deliver prosperity and growth. And that's what our solutions are - powerful forces for change and success. Monsoon has been working with online marketplace sellers since 2002. Today Monsoon enables several hundred million dollars in transactions on online marketplaces each year and many of the top marketplace sellers use Monsoon to manage their online marketplace sales. But this doesn't mean Monsoon is only for the largest sellers or only for selling on Amazon. In fact, we offer the most comprehensive marketplace solutions to a wide variety of customers - from 500 SKUs to more than 500,000 SKUs, and offer support for eBay, and other primary marketplaces in the US and UK. At any given moment, more than 20 million unique listings are actively managed by Monsoon. Monsoon solutions are designed to simplify the challenging business of selling products profitably on multiple marketplaces . Monsoon gives you intelligent and automated software tools to efficiently manage, price and sell your inventory. One of the hallmarks of our software is Monsoon's Dynamic Pricing Engine, which allows sellers to automatically and quickly price and re-price their inventory according to current market conditions and maintain a competitive position. Monsoon software is installed on your computer, which means that your data is safe and under your control. And because we operate with the highest standards of confidentiality and security, you can be assured that your valuable inventory and pricing data will never be seen by your competitors. Additionally, Monsoon partners

"The graduates of today and tomorrow enter into a world that requires them to be engineering-literate and technologically savvy. The integration of engineering education in grades P-12 will better arm students with essential tools and skills to enter into the workforce or postsecondary education. Additionally, due to a 20 percent slip in the number of engineers graduating from U.S. institutions and with more than half of the U.S. workforce in the sciences and engineering approaching retirement age, the need for a diverse group of students interested in and prepared to study engineering in college is ever growing. It is essential that young engineers from the U.S. be involved in the next generation of innovative ideas that support our society's needs. This interest and drive to participate in engineering must be fostered at an early age. INSPIRE is dedicated to addressing the downward trends in engineering interest, preparedness, and representation; to transforming P-12 education to include engineering; to preparing a globally competitive engineering workforce; and ultimately to creating a society of engineering-literate citizens."

"Launched in the West Virginia school system in 2007, Globaloria is a unique pilot course in public middle schools and high schools where students are creating original Flash-based video games about educational topics and social issues using an online social network for learning. Four WV colleges are also offering Globaloria to their students. Hailed by local, state, and national education leaders as a model for educational transformation, Globaloria increases student mastery of state content standards and objectives and 21st-century knowledge and skills by immersing students in a learning-by-doing, STEM game design and programming curriculum that incorporates the latest social media technology tools. Support for Globaloria is provided by Governor and First Lady Manchin, the West Virginia Department of Education, the WV Department of Education and the Arts, Benedum Foundation, Verizon WV, Knight Foundation, Caperton Fund, West Virginia University, and Marshall University."

"netTrekker is a leader in the delivery of digital K-12 educational content and is dedicated to enhancing the education of today's youth with highly effective technologies that deliver rich educational content to every child in a safe, relevant, easy-to-use format. With the mission to help every child learn and a belief that technology can transform education, netTrekker was first to market with a standards-based educational search tool. The netTrekker mission to enhance the education of youth with highly effective technologies flows directly from the company's Leadership Team , each of whom has a strong personal commitment to significantly impact and improve the educational process. The team's philosophy permeates all areas of the company and is a guidepost for all corporate decision making. To support the corporate mission and ensure that the company continues to develop products that meet the changing needs of their users, netTrekker staff is in constant communication with customers. Customer feedback drives the company's product development, resulting in award-winning products that truly serve educators, students and parents. netTrekker is the #1 educational search tool in K-12 schools and is currently used in thousands of schools nationwide. Peers, educators, and parents have honored netTrekker over 25 times for its contribution to education. In 2007, netTrekker was named the Best Education Solution in SIIA's CODiE award competition, and was named to the 2007 Inc. 5000 and 2006 Inc. 500 lists as one of the fastest growing private companies in the United States. netTrekker, also known as Thinkronize, Inc., was founded in 1999 and currently serves millions of students worldwide."

"A National Initiative on American History, Civics, and Service We invite all Americans to participate in a series of events and programs to get us thinking, talking and teaching about the rights and responsibilities of citizens in our democracy. At the heart of this initiative are 100 milestone documents of American history. These documents reflect our diversity and our unity, our past and our future, and mostly our commitment as a nation to continue to strive to "form a more perfect union." We want everyone-students, teachers, parents, and the general public-to read these milestone documents, consider their meaning, discuss them, and decide which are the most significant and why. This initiative creates a number of ways to do that-through classroom activities and competitions, and votes. This web site includes"

"We now have an opportunity to bring hands-on, tinkering-based learning to a new level in the United States. The growing body of work supported by foundations coupled with an Administration that is highly supportive of innovation in learning makes for a powerful force. In his April 27th speech to the National Academies of Science, the President made this call to action: "I want to encourage you to participate in programs to allow students to get a degree in science fields and a teaching certificate at the same time. I want us all to think about new and creative ways to engage young people in science and engineering, whether it's science festivals, robotics competitions, fairs that encourage young people to create and build and invent -- to be makers of things, not just consumers of things." To achieve this goal we should provide students the tools to experiment and build their own tools, machines and platforms. This Administration supports hands-on experiences that allow children to learn at their own pace through discovery and building. National Lab Day (NLD) is a platform to scale hands-on learning across the country. Each NLD will encompass a year-long series of training and activities which will culminate in a day of sharing and recognition. We plan on a series of NLD's to build to our goals."