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"Automotive Youth Educational Systems (AYES) is a partnership among participating automotive manufacturers, participating dealerships, and select secondary automotive programs. It's designed to encourage young people to consider satisfying careers in retail automotive service, and prepare them for entry-level career positions or advanced studies in automotive technology. Through its dealership and school partners, AYES strives to enhance the public image of dealerships and dealership careers, build local partnerships between dealerships and high quality schools, and foster positive working environments in dealerships. Dealerships today are in competition for qualified employees, not only among themselves, but also among restaurants, mass marketers, other retail outlets and other professions. Dealerships need to reach out to young people and their parents to explain the challenge and rewards of pursuing a retail automotive career. AYES is helping in this effort by providing "how to" ideas and support materials on conducting dealership tours for educators and youngsters, offering "job shadowing" opportunities, and taking part in "career days" and "career fairs" at local schools."