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include them in their tenure-and promotion portfolios.

As Ernest Boyer said, faculty reward systems will need to be revised in order for faculty members to truly be rewarded on the basis of their scholarship of teaching."

Higher education has so far navigated its way through the environment of increased regulatory interest without substantial changes to our system of quality assurance or federally mandated outcomes assessment. But that has only bought us time. As we look ahead, we must keep three facts in mind: Interest in accountability is bipartisan, and the pendulum has swung toward more regulation in virtually all sectors. The economic crisis is likely to spur increased calls from policy makers to control college prices and demonstrate that students are getting value for the dollar. The size of the federal budget deficit will force everyone who receives federal support to produce more and better evidence that an investment of federal funds will pay dividends for individuals and society.

If we do not seize the opportunity to strengthen voluntary peer accreditation as a rigorous test of institutional quality, grounded in appropriate measures of student learning, we place at risk a precious bulwark against excessive government intervention, a bulwark that has allowed American higher education to flourish. When it comes to safeguarding the quality, diversity, and independence of American higher education, accreditors hold the keys to the kingdom.

share plain-language results of accreditation reviews with the public.

all accreditors now require colleges and universities to put more emphasis on measuring student-learning outcomes. They should be equally vigilant about ensuring that those data are used to achieve improvements in outcomes

It takes very little close reading to see through the self-serving statements here: namely that higher education institutions must do a better PR job pretending they are interested in meaningful reform so as to head off any real reform that migh come from the federal authorities.

THEREFORE, let me voice a wakeup call for those who are really interested in reform--not that there are many.1.There will never be any meaningful reform unless we have a centralized and nationalized higher educational system. Leaving higher education in the hands of individual institutions is no longer effective and is in fact what has led to the present state we find ourselves in. Year after countless year we have been promised changes in higher education and year after year nothing changes. IF CHANGE IS TO COME IT MUST BE FORCED ONTO HIGHER EDUCATION FROM THE OUTSIDE.

Higher education in America can no longer afford to be organized around the useless market capitalism that forces too many financially marginalized institutions to compete for less and less.

Keeping Quiet by Pablo NerudaIf we were not so singled-mindedabout keeping our lives moving,and for once could do nothing,perhaps a huge silencemight interrupt this sadnessof never understanding ourselvesand of threatening ourselves with death.

If a student finishes and can't do what's advertised, they'll say, 'I've been shortchanged.'

Kathryn MacKay, an associate professor of history at Weber State University, drew on recent work from the American Historical Association to define learning goals in historical knowledge, thinking, and skills.

In the immediate future, as the higher-education market continues to globalize and the allure of prestige continues to grow, the value of university brands is likely to rise. But at some point, the countervailing forces of empiricism will begin to take hold. The openness inherent to tuning and other, similar processes will make plain that college courses do not vary in quality in anything like the way that archaic, prestige- and money-driven brands imply. Once you've defined the goals, you can prove what everyone knows but few want to admit: From an educational standpoint, institutional brands are largely an illusion for which students routinely overpay.