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Twitter for Business, Text as UI: "A few days ago, I posted the announcement of our next usability conferences to Nielsen Norman Group's timeline on Twitter (@NNgroup). I don't have all the guidelines for stream-based postings yet, because we're still conducting usability studies (particularly of B2B users, like my audience). But, based on the user sessions I've observed already, I put this posting through 5 rounds of iterative design."

Preliminary usability studies of the iPad show some UI problems in the first generation of apps. Overadoption of the iPhone UI raises one set of issues; avoidance of some standard Web concepts raises others. Many content providers are hoping that their iPad apps will capture users more than Web sites do; that will remain to be seen.

ummary: Community features are spreading from "Web 2.0" to "Enterprise 2.0." Research across 14 companies found that many are making productive use of social intranet features. Includes guidelines for implementation of "Enterprise 2.0" based on the experience of surveyed companies.

Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text.