The wisdom of crowdfunding: business's quiet revolution [20Oct11] - 0 views
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In recent years, hundreds of crowdfunding sites have sprung up worldwide, covering everything from games and mobile apps to performing arts and businesses, including a number in the UK such as Crowdcube and Crowdfunder.
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Rubin outlines four key reasons why people contribute to crowdfunding projects: "The first is because they care about the person, or the cause, or the campaign. The second is because they want the product or the experience. The third is because they want to be part of something bigger than themselves. And the fourth is because they want profit. The first three are serviced on Indiegogo in a dynamic way; the fourth is illegal right now [in the US, although not in the UK]."
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"I have very little doubt that 10 years from now, crowdfunding will be embedded into the financial fabric of the world, just in the way credit cards are