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Jan Wyllie

Crowdfunding for entrepreneurs (Crowd Investing investment rounds for startups) [25Jul12] - 0 views

  • Here is a collaborative matrix of existing crowdfunding platforms dedicated to small business, startups...
  • 40Billon
  • VenCorps
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  • CapAngel
  • SeedrsSeedupsSiamoSociSprowdSymbidVenCorpsVenture BonsaiVidensbankenWiSEED
  • Finance UtileGrowVCInnovestmentinvestiereMicroVenturesPartizipaProfounderSeedmatch
  • Seedups is a crowdfunding matching engine for seed stage entrepreneurs and tech savvy investors. It’s free to register your business, and simple to complete the profile. Once it’s uploaded, investors can ask questions and evaluate businesses before making investments of up to £10,000 per company.
  • INNOVESTMENT
  • SiamoSoci is a marketplace that allows Investors to search through innovative Startups and fund them in exchange for a stake in the companies.
  • Partizipa.com does p2c (person to company) lending instead of p2p lending. I
  • gathers innovative companies looking for funds and private investors who want to actively participate in their investments.
  • WiSEED is a crowdfunding platform dedicated to high innovative european startups. Specialized in seed investment
  • helps to raise love money from friends, family, networks...
  • Seedrs
  • Crowdcube gives the UK's best entrepreneurs and business pioneers a newfangled way to raise business finance by tapping into a 'crowd' of like minded trendsetters
  • Crowdcube
  • Bringing small businesses and investors together in an innovative way,
  • Seedmatch is an online platform that offers crowdfunding for startups
  • It is an online platform for investing seed capital :
  • MicroVentures Marketplace will review start-ups in a process similar to that of other Venture Capital companies
  • opportunities for innovative and unique ideas for both established Small & Medium Sized Enterprises, as well as Growth companies.
  • members can leverage their social networks to raise capital for a business
  • match seekers and lenders for direct loans. The seekers and lenders are matched and can negociate and discuss directly with each other.
  • We peer review startups, help them solve problems, and decide who should get funding in regular challenges
  • unique auction mechanism ensures that the conditions of financing are market-driven, which is fair, transparent, efficient and beneficial for both companies and investors.
  • help the entrepreneurs to implement their business ideas and research projects to professional investors
  • Grow VC is more than crowd funding, it’s a nurturing ecosystem where entrepreneurs can connect with experts, funders, team members, new customers and partners to realize their ideas. Grow VC can help startups companies secure initial funding of up to 1M USD.
  • Minimum individual investment is 5,000 Euro.
  • Cofundit puts Entrepreneurs in touch with Investors
  • great opportunity for Entrepreneurs with funding needs and for Investors looking for fast growing companies as a high return investment.
Marc-Alexandre Gagnon

FAQ: What startups should know about the U.S. crowdfunding bill | VentureBeat [05Nov11] - 0 views

  • On November 3, the U.S. House of Representatives passed H.R. 2930 (the “Entrepreneur Access to Capital Act”), a crowdfunding bill that will allow startups to offer and sell securities via crowdfunding sites like Kickstarter, as well as social networking sites such as Facebook and Twitter.
  • this change could be huge for startups and lifts certain securities law prohibitions that have been on the books since the 1930s.
  • Until the crowdfunding bill becomes law, startups should avoid selling stock or other securities via crowdfunding sites or social networking sites.
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  • the North American Securities Administrators Association (NASAA), a trade group for state regulators, has been lobbying very hard against the House Bill to prevent the preemption of State law and to reduce the maximum investment amount per investor.
  • For example, as a recent Wall Street Journal article pointed out, the crowdfunding site ProFounder “drew scrutiny from California securities regulators and was recently forced to abandon its original mission of providing online sales of equity stakes in small businesses.”
  • Any companies that raised funds via Profounder now run the risk of having violated applicable federal and state securities laws by utilizing an unregistered broker-dealer.
Marc-Alexandre Gagnon

FAQ: What the new U.S. crowdfunding bill means for entrepreneurs | VentureBeat [08Nov11] - 0 views

  • the U.S. House of Representatives passed a crowdfunding bill that will allow startups to offer and sell securities via crowdfunding sites and social networks.
  • If passed by the Senate and signed off by the President, the bill will become a law, giving entrepreneurs new options for raising money for their companies.
  • The company may only raise a maximum of $1 million, or $2 million if the company provides potential investors with audited financial statements.
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  • Each investor is limited to investing an amount equal to the lesser of (i) $10,000 or (ii) 10% of his or her annual income.
  • The issuer or the intermediary, if applicable, must take a number of steps to limit the risk to investors, including (i) warning them of the speculative nature of the investment and the limitations on resale, (ii) requiring them to answer questions demonstrating their understanding of the risks, and (iii) providing notice to the SEC of the offering, including certain prescribed information.
  • startups must understand that minority stockholders have certain significant rights under state law, including voting rights, the right to inspect the company’s books and records, the right to bring a derivative claim on behalf of the company, and certain protections against oppression by the controlling stockholders.
  • startups will likely have difficulty raising funds from VCs and other sophisticated investors if they have hundreds of unsophisticated stockholders. Needless to say, few sophisticated investors will want to sit on the board of directors of such a company due to the risks of lawsuits relating to director liability; and I would assume D&O liability insurance rates will sky-rocket for these companies.
Jan Wyllie

Best content in Crowdfunding101 | Diigo - Groups - 0 views

  • Chance Barnett says he founded Crowdfunder in order to give startups more options. Backers can choose to invest for more than just straight equity -- they could also buy a cut of revenue based on time or percentage return. So an investor could buy 5% of a company's revenue for three years, or 10% of revenue capped at a 200% return on their investment. "In equity-based financing, [investors] aren't guaranteed a return on their money unless the company is sold or offers dividends," Barnett says. "Revenue lets them get a return. It lets them really share in the incremental growth of a company as it happens." Crowdfunder is in private beta testing right now, which will serve as a holding pattern until the Act takes effect.
  • with little more than a month left before their deadline, several key questions remain unanswered.
  • “The law is better than it might have been … but there are lots of loose ends, a lot of inconsistencies.”
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  • regulators are still working on ways to ensure investors are educated on how to evaluate crowdfunding proposals, and how to monitor the amount of money investors are pouring into companies through online portals (the law places a tiered cap on crowdfunding investments based on an investor’s income).There is also a great deal of uncertainly concerning the standards for “registered funding platforms.”
  • Jumpstart Our Business Startups Act
  • The JOBS Act also requires the Financial Industry Regulatory Authority, a nongovernmental organization that regulates brokerage firms and exchange markets, to implement a new set of rules specifically for crowdfunding portals.One big problem: The law set no deadline for FINRA, which according to Tim Rowe, chief executive and founder of the Cambridge Innovation Center in Cambridge, Mass., often “moves at a snail’s pace.”
  • That could mean an additional year or so after the SEC publishes its own rules before crowdfunding is available to entrepreneurs. “We’re ready for a good long wait,” Rowe said.
  • News of a leadership change at the Securities and Exchange Commission has some experts concerned that entrepreneurs may have to wait even longer for highly anticipated yet already delayed crowdfunding rules.
  • Mack said this latest development may leave entrepreneurs waiting “several months, or perhaps a full year, or perhaps longer” for the SEC crowdfunding rules
  • n the event the company is raising over $500,000 it will need their financial statements to be audited, which could be a costly process. Funding portals will also be “invited” to pass certain requirements. Some of these might be registration fees or for the portal management team to hold whatever exam FINRA or other SRO may require.
  • Data from massolution research indicates that total funds via the reward and donation based crowdfunding are growing at a rate of 524 percent, where platforms raised almost $1.5 billion, funding over one million projects in 2011.
  • a crowdfund industry consultancy firm will be releasing a report in September 2013 that shows the debt and equity crowdfunding space to be at least $4.3 billion in its first year of operation.
  • While crowdfunding lets businesses test the popularity of their product, it also gives copycats the opportunity to launch a similar business and rush it to market.
  • The idea of “its not what you do, but why you do it,” really hits home here. By focusing on a bigger purpose, the driving force behind a brand, project creators will be able to create a unique community of likeminded individuals.
  • Typically, most successful projects receive about 25-40% of their revenue from their first, second and third degree of connections. This could include friends, family, work acquaintances, or anyone that the owner is connected to, including their second and third degree connections. Once a project has seen some traction, unrelated consumers start coming out of the woodwork to support campaigns they believe in.
  • Utilizing social media, creating email distribution lists before the project launches, contacting local media, are all necessary steps to take if you are serious about your goal.
  • There are three main reasons why people unconnected to a project or business would support it:
  • 1. They connect to the greater purpose of the campaign 2. They connect to a physical aspect of the campaign like the rewards 3. They connect to the creative display of the campaign’s presentation
  • In this age of the digital reign, many consumers will stop reading your campaign if they don’t connect to the video, so this is really the gateway to your proposal
  • While crowdfunding creates a funding opportunity that certain smaller businesses may not have received in the traditional way, it also is a great outlet for more established companies.
  • the pilot program would provide FINRA with necessary data for their own regulatory programs. I will go so far as to say that RocketHub believes that without this testing, the SEC runs the risk of writing out an inefficient and potentially ineffective regulatory framework.” “We strongly believe that a pilot program will allow both the SEC and FINRA to identify topics that require additional regulation before the floodgates open
  • “In honesty, and in the spirit of being pragmatic, I believe the risk of loss due to under performance of a legitimate start-up or small business far outweighs the likelihood of loss to investors due to fraud or omission.”
  • Mr. Jackman and Mr. Symington turned to U.K. crowdfunding website Crowdcube.com and raised £600,000 in 16 days for their career-change website in exchange for a 24% stake of their business. Around 400 people invested between £200 and £20,000 each, in return for non-voting shares in the company–and a branded hoodie or t-shirt.
  • If the SEC and the industry fail to keep the rip-off artists out, crowdfunding could become toxic to both investors and businesses. Even without deliberate fraud, big losses for people who don’t fully grasp the risks involved might have the same effect.
  • Crowdfunding is on ice until the SEC finalizes the regulations, even if that takes more time than the law allows for.
  • Washington State Securities Administrator, says advertising unregistered investment opportunities used to be a red flag for a scam. With the advertising ban repealed, he asks, “how are we to detect the legitimate from the illegitimate offerings?”
  • It doesn’t say what kind of background check is necessary or what kind of past problems should get someone barred.
  • “funding portals.” While lots of new companies want to play this role, questions about how they can operate remain: How will they vet companies raising money? How will they make sure investors understand the risks? How will they make money?
  • Lots of questions remain unanswered.
  • These existing companies are ‘startup social networks,’ networks that, among other things, connect startups with investors. With existing deal-flow (companies) and capital (investors), the market is already made, and offering a crowdfunding solution is a natural decision.
  • Among the severe cuts, organizations like the First Nation's Governance Institute have been put on notice that their funding will be cut completely within a year. Motivated by the goal of self-reliance and self-governance, combined with the added squeeze from budget cuts, FundWeaver wants to build online collective support systems for financing Aboriginal organizations, entrepreneurs and community members.
Jan Wyllie

Best content in Crowdfunding101 | Diigo - Groups - 0 views

  • "In Silicon Valley the venture capitalists are telling me they're moving investment away from consumer and into enterprise because they're seeing that the consumer markets are too risky. "They're investing less in consumer kinds of things - they're trying to get the kids to focus on the enterprise market."
  • Kickstarter is a place of big ideas by small teams.
  • What’s particularly notable is that these Crowdtilt donations are tax-deductible, and the company takes a relatively small fee.
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  • Crowdfunding currently takes two main forms: donation and pre-selling
  • This approach has been very successful for technology startups such as Pebble Technology which raised a record breaking 10.3 million dollars through Kickstarter.
  • Anyone can already start a Crowdtilt group with a funding goal. Now they can select a 501(c)(3) organization from Crowdtilt’s index to receive that money. If the campaign “tilts” — a.k.a. reaches its goal — that money goes directly to the nonprofit, minus Crowdtilt’s regular 2.5 percent fee.
  • For Kickstarter, unrefined and/or overpromised goods are a real problem. Not so long ago, amidst a wave of bad press from outlets like NPR, Kickstarter enacted some new policies to remind “backers” that this was an investment (risk-oriented) site, and that products may differ from sales pitches. Product renders and simulations were banned, since anyone can draw a flying car. And a risks section was added to each listing, requiring project leads to explain problems that could arise in producing their good. These changes certainly protect consumers--err, investors--but I’m not sure they solve the larger problem: Is Kickstarter a venue that encourages good designs to become great ones, or great designs to be scaled into incredible manufactured products?
  • There are now scores of startups offering to connect people and their product ideas with funding sources and potential customers. Is this gold rush an ominous sign? Will crowdfunding be the next daily deals bubble? Probably not. Crowdfunding works through interested investors or enthusiastic supporters, which seems more sustainable than merchants providing steep discounts to get customers in the door.
  • Kickstarter is being sued for promoting a new 3D printer due to patent infringement after drumming up more than 2,000 supporters. The 3D printer in question has already helped to raise Formlabs over $2.9 million to build the device.
  • 3D systems has filed a lawsuit against both Formlabs and Kickstarter for patent infringement. Formlabs is the manufacturer of a low-cost 3D printer called the Form 1.
  • The Kickstarter fundraising campaign topped $1.4 million in pre-orders in just under a week, making it one of the notable successes of the platform. Formlabs ultimately raised $2,945,885. Kickstarter is financially involved as it takes a 5 percent cut on each campaign, according to the BBC.
  • crowdfunders seem to understand the high risk of putting money into a new idea, the survey shows. They're well aware that most small businesses fail. As a result, they spread their investments. Moreover, many take due-diligence seriously, and they limit their investments to amounts they can afford to lose.
  • all of sudden he has shown up with a IndieGoGo campaign to crowdfund his design!
  • Emmanuel Gilloz, the creator of the Foldarap 3d printer has launched a crowdfunding project on Ulule. The FoldaRap is an open-source 3D-Printer, a foldable RepRap.
  • Everyone has an opinion on the crowdfunding industry these days: it’s the new thing; it’s over; it’s just getting started, it’s overheated; it’s the future of finance, it’s fundamentally flawed.
  • there may be some significant risks for investors.
  • when a technology business ends up on a crowdfunding platform for growth capital, an investor might safely assume that the so-called smart money in Silicon Valley (or elsewhere) have already learned of and passed on the opportunity.
  • Veloso has a bunch of contributor incentives for his campaign, for example someone who donates $159 will get a disc in the mail with all of the plans to build one of his printers, for about $3,999 a contributor will get a complete kit with all parts needed and 1 Kg of the UV resin! The price might be a bit steep but after you see the kind of detail that this printer can achieve you may find yourself seriously considering it.
  • Needless to say, individual investors, most of whom are investing as little as $1,000, simply can’t muster anything close to those resources. It makes sense, then, for crowdfunding investors to focus on companies and industries that are more accessible, easier to understand, and on which they can realistically perform due diligence themselves.
  • Aside from direct patent infringement, 3D Systems claims that the crowd-funding campaign has caused “immediate and irreparable injury and damage to 3D Systems” by promoting the new printer.
  • Of course not. So why would you invest in securities on a site that is run by a management team that had no experience in investing and no demonstrated knowledge of the securities business? Common sense will help lead investors to screen crowdfunding portals for those that have an established background
  • enture capitalists and angel investors spend weeks or months negotiating the terms and the structure of a new investment. Crowdfunding investors frankly can’t. Instead, they are typically forced to accept one-size-fits-all terms proposed by the company’s founders or a lead investor.
  • two-thirds of investors surveyed expressed the need to feel some emotional connection with a target company.
  • They should engage customers and other potential funders through social media and present a human face.
  • A wise company will stress the risks to avoid a backlash on the same networks that it used to raise cash.
  • you might not have to give up as much control to the crowd as you would to an experienced investor.
  • the social and marketing benefits of the company's crowdfunding campaign have been impressive:
  • Fiction Kitchen used Kickstarter, a crowd-funding website, to raise $37,423 for new kitchen equipment, including an exhaust hood and range that have never come in contact with meat.The restaurant’s campaign, which kicked off Sept. 6, attracted 590 backers and surpassed the owners’ $36,000 goal by their Oct. 13 deadline.“Not only is it a way to raise money, but it’s also a way for me and Siobhan to gauge whether this is a viable thing,” Morrison said.
  • The company's new small shareholders get discounts on the company's products, and they can gather in a private forum to chat. This is more than a straightforward financial holding. Like social media itself, it's all about community.
  • Yes the Project Eternity Kickstarter ended with record breaking numbers a while ago, but PayPal donations stayed open. Yesterday marked the end-proper of crowd-funding, and the new grand total stands at $4.3 million, Obsidian announced. That total can still budge slightly via a solo Slacker Backer tier left open on the Obsidian site - $29 for game code, basically. There's also the option to simply donate money for nothing in return. There have been a few updates worthy of note since the Kickstarter drive ended.
  • If job creation through crowdfunding is going to be effective, and credible, there needs to be data and tracking behind it, which will in turn help guide all those involved in creating access to capital towards more effective jobs creation.
  • Crowdfund Investing is a great example of this in action, as provided for by key sections within the JOBS Act.
  • As a result, I believe small business investment through crowdfunding will prove to be a game-changing “bottom-up” approach to economic development using Finance. Jobs will follow as quality businesses are funded and this new capital market grows. We’re just waiting on the S.E.C. to finalize their Rulings, which have been delayed, but will roll out in two phases throughout 2013: first empowering accredited investors, then later in the year, non-accrediteds.
  • Crowdfunding is exactly the kind of bottom-up “help us help ourselves” solution that government should be doing more of to help small businesses.
  • . Both government and private leadership see that growth in the funding of small businesses is a critical corner piece in the jigsaw puzzle of economic growth, and thus jobs. But why do we think small businesses are so important?
  • MicroVentures is an online peer-to-peer investment marketplace. It helps accredited investors pool their cash together and get access to startup funding opportunities that aren't usually available outside of the traditional venture capital network.
  • Indiegogo is part of the old guard in the crowdfunding space, at the ripe old age of four. The company says it's "the world's largest global funding platform."
  • Mike Norman says he created Boston-based WeFunder "specifically to respond to the new opportunities the JOBS Act provides."
Jan Wyllie

Shareable: The Top Shareable Crowdfunded Projects [14Oct11] - 0 views

  • One of the most impressive qualities of crowdfunding is its versatility. Feature films, music releases, web startups, gadgets, art projects, urban farms, journalism, open-source platforms, and social activism comprise only a short list of the types of projects that have been funded by crowdfunding. And as we’ve explored during this week’s Crowdfunding Nation series, it's only expanding.
Jan Wyllie

Causevox Wants To Help Non-Profits Crowdsource Fundraising [26Nov11] - 0 views

  • The power of the crowd has proven to be particularly useful when it comes to fundraising online. Founder Institute startup CauseVox is launching a SaaS platform that allows non-profits to crowdsource fundraising.
  • While non-profits have a 30 day free trial to use the software, CauseVox will charge a small subscription fee and will take 7.5 percent of all donations. We have an exclusive offer for TC readers to use Causevox for free for six months.
  • In its beta period, CauseVox already helped non-profits, including Change For Kids and RestoreNYC, raise over $400,000 in donations.
Jan Wyllie

Kevin Lawton: The Crowdfunding Revolution Will Democratize Venture Investing [08Dec10] - 0 views

  • While the VC community seems stuck in an old boys network mentality, crowdfunding is radically re-shaping business investment and neutralizing gender bias, for both investors and entrepreneurs. According to Danae Ringelmann, co-founder of crowdfunding site IndieGoGo, 42 percent of successful funding campaigns are women-led.
  • At the low end of the financing curve, crowdfunding is creating a vibrant way to launch small projects and businesses, especially those with smaller capital needs. But as one pushes further up in seed funding needs, equity financing becomes increasingly more important. Investors need more upside potential to balance out the higher risks of investing in pre-revenue ventures.
  • Investors of early startups shouldn't put all of their money in any one investment. Rather, they should hold a diversified basket of startup investments. If they do, a systemic level of 1 or 2 percent fraud is nearly irrelevant.
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  • Opening the funding process to the general public adds transparency and trust signaling. It's much harder for fraud to occur when the whole world is watching, especially with credibility and performance ratings. Raising money nearly always requires using a first-level network as a trust signal to drive the network effect. No trust circle equals no funding.
Jan Wyllie

Why Crowdfunding is Bad for Business (Opinion) [23Dec11] - 0 views

  • Startups don't just need money -- they need expertise. In the current scheme of things, investors often provide that expertise. They became wealthy because they know something about how to run a successful business.
  • But in a crowdsourced model, no one investor has substantial money in the venture. So there's no one who could insist on a board seat as part of their deal, or otherwise make an entrepreneur take their ideas seriously for how to grow the business. That makes the startup a riskier venture, both for the investors and the entrepreneur.
Marc-Alexandre Gagnon

15 ways to crowdfund your startup or project | Socialbrite [26Apr11] - 0 views

  • Finding funding can be one of the biggest challenges for social entrepreneurs.
  • Family and friends have been one of the most common sources of venture funding capital for centuries. Crowdfunding takes this age-old source of venture funding and brings it into the digital age.
  • 33 Needs: Connecting microinvestors & social enterpreneurs 133needs
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  • AppBackr: Offset app development costs 2A specialty crowdfunding site that may be useful to some social enterprises, AppBackr
  • Buzzbnk: Supporting a wide range of fields 3Buzzbnk
  • CauseVox: Fundraising pages for nonprofits 4CauseVox
  • ProFounder: Investors share in the profits 5ProFounder
  • ChipIn: Embed a widget, raise $ 7ChipIn
  • Kickstarter: Supporting a wealth of creative projects 6One of the best-known crowdfunding websites is Kickstarter,
  • Crowdcube: Equity-based investment community 8UK-based Crowdcube
  • Give.fm: Create your own campaign 9Give.fm
  • Peerbackers: Raise funds from your peers 10Peerbackers
  • FirstGiving: Raise funds for your favorite cause 11FirstGiving
  • Razoo: Simple, secure tools to raise funds 12Razoo
  • Sponsume: Free fundraising platform 13Sponsume
  • Spot.us: Funding citizen journalism 14Spot.us
  • Start Some Good: New kid on the block 15Start Some Good
Jan Wyllie

Project: A Crowdfunding Manual for Social Change! [16Feb11] - 0 views

  • If we are able to reach our fundraising goal, we will deliver a handbook that provides: An overview fo how crowdsourcing leads to breakthroughs in funding social movements; A framework of open collaboration to engage change agents in the funding and building of movements; Concrete first steps for financing and developing infrastructure to support these new models and high-impact projects.
  • If we reach our goal of $5000 we will pull together a team of experts on innovative financing models, collaboration platforms, and social movements to draft a crowdfunding handbook
  • Upon completion, the handbook will be made freely available to everyone under a Creative Commons license.  If the crowd pays for it, the crowd will own it.
Jan Wyllie

The wisdom of crowdfunding: business's quiet revolution [20Oct11] - 0 views

  • In recent years, hundreds of crowdfunding sites have sprung up worldwide, covering everything from games and mobile apps to performing arts and businesses, including a number in the UK such as Crowdcube and Crowdfunder.
  • Rubin outlines four key reasons why people contribute to crowdfunding projects: "The first is because they care about the person, or the cause, or the campaign. The second is because they want the product or the experience. The third is because they want to be part of something bigger than themselves. And the fourth is because they want profit. The first three are serviced on Indiegogo in a dynamic way; the fourth is illegal right now [in the US, although not in the UK]."
  • "I have very little doubt that 10 years from now, crowdfunding will be embedded into the financial fabric of the world, just in the way credit cards are
Marc-Alexandre Gagnon

Crowdfunding Can Help You Sell a New Product or Idea | SBA.gov [11Aug11] - 0 views

  • While the phenomenon is not new, it is still not a mainstream concept and therein lies it beauty.
  • Three things to consider for taking your project to the crowdfunding street:
  • you have to be able to complete the whatever-it-is because the nature of crowdfunding demands completion.
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  • Do you have an audience?
  • Have you really crunched all the costs?
  • Make sure, per point number two, that you can deliver.
  • Crowdfunding isn’t a new sales channel, but it can certainly help you test a new idea or product in a short amount of time.
  • You’ll still have to “sell” the idea to this crowdfunding audience, however, most of the people who participate understand that they are helping someone else achieve their dreams.
Jan Wyllie

Kickstarter School - Kickstarter - 0 views

  • What are you raising funds to do? Having a focused and well-defined project with a clear beginning and end is vital.
  • Rewards are what backers receive in exchange for pledging to a project. The importance of creative, tangible, and fairly priced rewards cannot be overstated.
  • Every project’s primary rewards should be things made by the project itself.
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  • four common reward types
  • Copies of the thing
  • Creative collaborations
  • Creative experiences
  • Creative mementos
  • To date the most popular pledge amount is $25 and the average pledge is around $70.
  • Because funding is all-or-nothing, you can always raise more than your goal but never less.
  • Projects must set a funding goal and a length of time to reach it. There’s no magic formula to determining the right goal or duration.
  • Funding comes from a variety of sources — your audience, your friends and family, your broader social networks, and, if your project does well, strangers from around the web.
  • Actual value considers more than just sticker price.
  • Projects can last anywhere from one to 60 days, however a longer project duration is not necessarily better. Statistically, projects lasting 30 days or less have our highest success rates
  • making a video is a challenge worth taking on. It says you care enough about what you’re doing to put yourself out there. It's a small risk with a big reward.
  • videos must be 1000MB or less and have a file type of MOV, MPEG, AVI, MP4, 3GP, WMV, or FLV.
  • for most projects, support comes from within their own networks and their networks’ networks.
  • A nice, personal message is the most effective way to let someone know about your project. Send an email to your close friends and family so they can be first to pledge, then use your personal blog, your Facebook page, and your Twitter account to tune in everyone who’s paying attention.
  • Don’t be afraid to take your Kickstarter project out into the real world
  • Project updates serve as your project’s blog. They’re a great way to share your progress, post media, and thank your backers.
  • treat your project like a story that is unfolding and update everyone on its progress
  • don’t forget about all the people that helped make it possible. Let backers and spectators watch your project come to life by sharing the decisions you make with them,
  • The story of your project doesn’t end after it gets shipped out. You still have a captivated audience that’s cheering for you.
  • Remember to take shipping costs into account before you start your project.
Marc-Alexandre Gagnon

Crowdfunding Business Models - Social Edge [01Nov10] - 0 views

  • The convening power of the Internet, rapid advances in technology, and the reduced costs of launching a social enterprise in today's wired world are driving the race to create business models brimming with purpose. In this environment, social entrepreneurs like these are developing new solutions to take advantage of these advances and recreate yesterday's broken business models.
  • One example of their approach is crowdfunding -- the collective cooperation by people who network and pool their money together. And the implications, from technology to community-powered renewable energy to political campaigns or to financing the next wave of social enterprises, are immense. Think about how the Obama campaign flipped the standard campaign fundraising model on its head through harnessing small repeatable donations from the crowd.
  • It's an opportunity that has the potential to transform the business, political, and charitable landscapes. And it's already happening.  In this discussion, we ask for your insights on this current trend.  Some questions to consider:   1. What business model for social impact does your organization use?
 2. Does an opportunity exist for crowdfunding to scale your impact?   3. Besides the examples noted above, can you think of other possibilities to harness crowdfunding for good?     4. What isn't sustainable about your business model? Why? Could "tapping the crowd" for funds enhance your sustainability?
Jan Wyllie

Building the New Paradigm for Money in Politics [16Mar11] - 0 views

  • our team is actively pursuing approaches to funding political and social change efforts by leveraging the power of crowds. We realize that much higher levels of engagement and cooperation are needed if we want any hope of restoring democracy to our currently corporate-controlled system. I wrote about this in How We’ll Fund The Progressive Movement and it is the primary motivation behind our current crowdfunding project to create A Crowdfunding Manual for Social Change.
  • The new paradigm must be based on principles of open collaboration, transparency, and empowerment. I have been inspired by the power of collaborative consumption for shifting social norms, conceptual frames,
  • seeking to build a new community of practice where we can all learn together
  • ...1 more annotation...
  • Will you help us fund our project and then join us as we learn together in the collaborative space that follows?
Jan Wyllie

Shareable: The Motorhome Diaries: The Dance of Crowdfunding [14Oct11] - 0 views

  • Crowdfunding, by its very nature, demands that we set aside both our egos and our insecurities. We must humble ourselves enough to ask for support from others while fully believing that we are worthy to receive the offerings that come.
  • My goal was to raise money to buy and renovate an old motorhome to live in so that I could cut my overhead and live within my minimal means.
  • So, I laid out my terms: For every $20 someone contributes toward my motorhome fund, I will volunteer one hour of my time to help a non-profit of their choosing.
Jan Wyllie

Shareable: What You'll Need to Run a Successful Crowdfunding Campaign - 0 views

  • Find A Crowd
  • It’s about getting a lot of people involved in your cause. So you’ll need a crowd of people who want to see your project succeed.
  • Tell A Good Story
  • ...9 more annotations...
  • . What is it that you’re trying to do? Why should they care about it? What will they get out of the experience that makes it special to them?
  • Create Value for the Community
  • carefully consider just what your community values
  • Use Social Media Tools
  • Talking with the crowd is ongoing, dynamic, and sometimes outright intense.
  • Get Your Fans to Spread The Word
  • You’ve got to ask more of your fans AND do it in a way that helps them feel good
  • Follow Through on Your Promises
  • You’ve got to deliver the rewards, stay in contact with your fans while you create your killer product, and get it out in the world like you said you would.
Jan Wyllie

10,000 Successful Projects » The Kickstarter Blog - Kickstarter - 0 views

  • Ten thousand successful projects is a big milestone.
  • Project Statistics (current as of 7/17/2011)Launched Projects: 26,620Successful Projects: 10,388Unsuccessful Projects: 13,113Live Projects: 3,119Success Rate: 44%
  • How much money did those 10,000 projects raise? The most common projects on Kickstarter are not blockbusters like Diaspora or the Jay DeMerit doc, but smaller projects that raise $5,000 or less.
  • ...1 more annotation...
  • The most common projects on Kickstarter are not blockbusters like Diaspora or the Jay DeMerit doc, but smaller projects that raise $5,000 or less.
Jan Wyllie

Micropatronage Sweet Spot: The micro-price of micropatronage [27Sep10] - 0 views

  • Because prices can be set across a range, price sensitivity can be explored. But crowd-funding patrons are creatures of the market here as everywhere. Provide too many options, and the potential contributor faces too much choice, and may leave without posting a contribution.
  • The $50 tier dominates, bringing in almost 25% of all earning. Surprisingly, $100 is a not too distant second at 16%. $25 brings in a healthy chunk too, but the overwhelming conclusion from this data is that people don't mind paying $50 or more for a project they love.
  • The lower priced levels are also significant. Reward tiers under $25 constitute a combined 38% of pledges and 10% of dollars raised on Kickstarter. $10 rewards are the third-most popular (ninth in dollar contributions to the site), and $5 rewards are the sixth-most popular (seventeenth in dollar contributions).
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